About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer related publications and platforms.

Australian Avocados Facebook

In the month of June, Australian Avocados had five posts to Facebook. Managed by Hort Innovation on behalf of the industry, the Australian Avocados Facebook page (www.facebook.com/AustralianAvocados/) is an important component of the industry’s marketing program.

The top performer for June was a ‘Breakfast Hack’ video, which you can watch at www.bit.ly/2ux8uWj. Showing a simple yet creative way to use avocados in a twist on the favourite ‘egg in the basket’ breakfast (an egg cooked in the middle of bread), at the time of writing the post had reached nearly 900,000 people and attracted an impressive 6,244 comments and close to 1,000 shares. The latter means that nearly 1,000 people loved the content so much that they shared it with their friends on Facebook.

In total, the five pieces of Facebook content for the month of June reached over 3,075,000 consumers. This number includes people who may have seen the content more than once.

This update was provided by Hort Innovation for Guacamole 4 August 2017.