About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

Australian Avocados feature on Studio 10!

Australian avocados were the focus of a segment on Studio 10 on Monday, 11 September 11. Celebrity chef Damian Heads cooked up three delicious recipes that showcased the versatility and ease of using avocados in a variety of dishes. Cooking live on set, Damian prepared an avocado smoothie, avocado salsa with steak, and avocado brownies.

The segment was hosted by Ita Buttrose and Sarah Harris, with all the hosts then sampling (and loving) the food that Damian prepared. With a key section of their viewers being young mothers who are responsible for the household shopping, it was a great environment to get the key messaging out. You can view the segment here – http://bit.ly/2gUNOTu.

This update was provided by Hort Innovation for Guacamole 15 September 2017.