About the export section
As Australian avocado volumes continue to grow over the next 5 -10 years the development of export markets will become increasingly important to maintain profitability in the industry. Fortunately, there is a growing demand for avocados worldwide. This is especially so in Asia, where consumers are beginning to recognise the health benefits, convenience and versatility of the fruit.
Australian avocados have an envied reputation in export markets of being high quality, full of flavour and grown in a ‘clean and green’ environment – as such they are often able to command a premium price. However, to achieve this premium, all of the essential elements of exporting must come together.
Supplying an export market has greater inherent risk than supplying the local domestic market. There are many factors that need to be considered and managed to achieve a long-term sustainable position in the market.
This section of the BPR addresses:
Current status of avocado exports
Is exporting right for your business
Selecting an export market
Doing the market research
Being export ready to trade
The export process
Looking for help
Managing quality in export supply chains can be challenging, and extra care is needed to ensure high-quality out-turns. All sections of the BPR relating to managing quality throughout the supply chain are equally applicable to export supply chains. Additional resources to assist importers and retailers in export markets can be accessed through our home page here www.avocado.org.au/global/.
Crop monitor training is required for export protocol markets, including Japan.
Crop monitors must complete the generic crop monitor course online through the Tocal College online eLearning hub by the deadline (please check for the current deadline each export season) to be eligible to conduct crop monitoring for avocados to Japan.
For Crop monitor training in 2021, visit https://tocal.instructure.com/enroll/38JEKH.
Please note: Tocal College updates this access link annually. Please contact Avocados Australia on 07 3846 6566 if this link is out-of-date.
This page archives Maturity Monitoring Results:
Maturity Monitoring Results
Based on consumer sensory research, the Avocados Australia mandated standard for Hass avocado maturity is 23% Dry Matter (DM) at time of harvesting. The Shepard standard is 21% DM. These levels have been shown to be the minimum levels to achieve satisfactory eating quality.
Applied Horticultural Research (AHR) is conducting monthly maturity monitoring from February 2022 to March 2023. The aim of this is to monitor the current level of compliance with DM standards and make comparisons with previously collected data (AV11015).
Random samples of avocados are taken monthly from the Sydney wholesale market and tested for DM percentage as a measure of maturity. DM is assessed using the Hofshi Coring and oven drying method. Click here to view the full sampling and assessment methodology.
AHR provides timely feedback to the supplying packhouse, the results of which remain confidential. Deidentified data is averaged for the wider industry and is presented below.
Figure 1. Average Hass DM content by growing region – sampled August 8 2022.
Figure 1 shows the average percentage DM of each 10-fruit sample collected this month. Each bar includes a range of DM values, where for example, 21% includes all values from 21.0 – 21.99. The bars are stacked with a different colour for each growing region.
For more information about how to test DM view the information available in the Best Practice Resource.
For monthly retail quality results, go to the retail quality section of the BPR:
The project is delivered by Applied Horticultural Research, with communications support from Avocados Australia. Please contact Adam Goldwater for more information: email@example.com.
The Monitoring avocado quality in retail (AV19003) project has been funded by Hort Innovation, using the avocado research and development levy, and contributions from the Australian Government.
Monitoring critical for fruit quality through the chain
Monitoring is one of the key tools helping the Australian avocado industry meet its target of supplying top-quality fruit to consumers. The Avo Update webinar on 12 May 2021 was a chance for those in the supply chain to learn more about the results of the industry’s retail monitoring, and the latest insights into fruit quality and supply chain temperature management.
Click here to view the Avocado Wholesale Quality Webinar – 20 Oct 2021
Noel Ainsworth (Queensland Department of Agriculture and Fisheries) provided valuable insights into fruit quality and supply chain temperatures from grower to ripening/wholesale. Noel explored reasons for poor quality and the recommended best practice to prevent and manage identified issues.
Adam Goldwater (Applied Horticultural Research) followed on with an update on fruit quality trends over the past year. He discussed the key fruit quality issues and the impact of supply chain and retail practices on fruit quality.
Where can I find more information?
The retail quality monitoring results are updated monthly in the Retail module of the BPR: click here. You can also learn more about the avocado supply chain project in the BPR. Five videos from the project exploring the best practice of handling avocados from farm to ripening can be found here (external link), and these are also embedded in the Packhouse and Ripening modules.
– Both Noel and Adam provide regular updates in the Talking Avocados magazine, and in the fortnightly Guacamole . (Not a subscriber? Click here to find out how to join our mailing lists.)
Who can I contact for more information?
Avocados Australia Market Development Manager Hayleigh Dawson, on firstname.lastname@example.org or 07 3846 6566.
Two of the presentations at the North Queensland Regional Forum had to be delivered remotely. You can watch the presentations from Harley Smith and Amnon Haberman here, and also find the PDF of their presentations in the BPR Library Event Proceedings, along with those from the other speakers.
Harley Smith, CSIRO
Ammon Haberman, CSIRO
This event was part of the strategic levy investment project, Avocado industry development and extension (AV17005), part of the Hort Innovation Avocado Fund. This project has been funded by Hort Innovation, using the Hort Innovation avocado research and development levy, co-investment from the Queensland Department of Agriculture and Fisheries, and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.
Avocados Australia’s special Avo Connections shoulder event at the 2021 Hort Connections included a range of useful, and interesting updates for the Australian industry.
We are proud to offer recordings of some of the presentations below.
Avocados Australia CEO John Tyas
Australian Avocados Marketing Manager Adele Nowakowska
Note: the audio is quite soft in this recording.
Check out the latest activity from the marketing team on our 2021 blog here.
Department of Agriculture and Fisheries Principal Supply Chain Horticulturist Noel Ainsworth
Note: the audio is quite soft in parts, in this recording.
Applied Horticultural Research General Manager Adam Goldwater
Check out the latest month’s retail quality reports over in the Retail module.
This AvoGrow Research Update webinar on 12 August 2021 presented research outcomes from four current avocado projects funded in part or in whole by the Hort Innovation Avocado Fund, including:
- Estimating carbohydrate levels in avocado using non-destructive methods for commercial development (AV19006)
- Managing flies for crop pollination (PH16002)
- Is fruit quality meeting consumer expectations? (AV18000 and AV19003)
- Avocado Irrigation Summit Outcomes (AV17005)
Watch the full recording
Watch the update from AV18000 (supply chain)
Managing flies for crop pollination (PH16002)
Click on the image below to view video.
Estimating carbohydrate levels in avocado using non-destructive methods for commercial development (AV19006)
Managing flies for crop pollination (PH16002)
- Read more about the project at Hort Innovation.
- This portion of the webinar had to be cancelled however a link to Dr David Cook’s presentation appears above. You can also check out Dr David Cook’s presentation to the Western Australian regional forum in the BPR Library under Event Proceedings.
Is fruit quality meeting consumer expectations? (AV18000 and AV19003)
- You can find the latest retail monitoring reports in the Retail module of this BPR.
- Five videos from AV18000 project exploring the best practice of handling avocados from farm to ripening have been collated into a playlist by the Queensland Department of Agriculture and Fisheries here (YouTube link). The videos include Did firmness at assessment affect the 2019 data collected, Time spent in avocado supply chain stages in 2019, Avocado supply chain temperatures, Temperatures at shed departure, and Did the 2019 fruit quality results meet the 2021 target? These videos have also been embedded in the relevant sections of the BPR: Ripening, Transport, and Packhouse.
- You can also find more reports from both these projects in recent editions of Talking Avocados, including: Fruit quality trace-back casestudy (AV18000, Autumn 2021), and Monitoring avocado quality in retail (AV19003, Autumn 2020).
- Read more at Hort Innovation on AV18000 and AV19003.
Avocado Irrigation Summit Outcomes (AV17005)