webversion to view in your browser
Avocados Australia Guacamole 3 August 2018

Welcome to the latest edition of the Guacamole newsletter. Get all the latest avocado industry news at your fingertips every fortnight!


Promoting Australian avocados overseas

Avocados Australia Chief Executive Officer John Tyas said promoting high-quality Ripe & Ready avocados in key Asian markets was an important part of the country’s longer-term export goals. Avocados Australia recently held an event in Malaysia, the culmination of a multi-year project to introduce ripe Australian avocados to retail shelves.


25 years of the smashed avo

Australian restauranteur Bill Granger has teamed up with Australian Avocados in a new PR campaign to celebrate 25 years of the smashed avo. Granger first served the smashed avo back in 1993. Not only did he launch ‘brunch’ as we now know it, but he also sparked Australia’s great love affair with the versatile fruit.


Smash an Avo!

The new “Smash an Avo” campaign has been a success for the Australian avocado industry. As we prepare for the next burst of activity, here’s a look at all the action so far. The industry’s marketing activities are funded by your grower levies. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.

Guac_BPR 135x150

Thinking about exporting?

As Australian avocado volumes continue to grow, the development of export markets will become increasingly important to maintain profitability in the industry. The Export section of the BPR has been given a refresh, with updated information added to assist potential avocado exporters.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.


Guzman y Gomez’s free guac competition. 1/8/18.

The Australian Mexican restaurant chain ran a competition this week asking people “when do you guac” for a chance to win free guacamole for a year. It was a promotion for National Avocado Day (US), and attracted 1,000+ comments.

Australian smashed avo takes New York. 30/7/18.

Australian café culture is fast becoming a New York success story.


Chile: frost concerns for coming avocado crop. 31/7/18.

A series of frost episodes in Chile’s central and southern regions have caused concern over the prospects of crops approaching their harvest dates, such as avocados.

Apeel secures additional funding. 31/7/18.

California-based start-up Apeel Sciences, inventor of an edible coating it says doubles an avocado's shelf life, has received an extra $70 million in funding.

China: new wave of consumption growth expected. 30/7/18.

Chinese-grown avocados could be a game changer not only for the vast domestic market, but also its neighbouring markets in Asia.

NZ: Seeka to invest $18m in Northland

Development begins at Seeka Kerikeri in 2018 with the construction of a new packhouse and grading machinery. Seeka says the investment increases capacity for avocado, kiwifruit and citrus.

India: avocado love growing. 25/7/18.

As the popularity of the imported Hass avocado grows, some are encouraging Indians to give their domestic fruit a try.

Kenya eyes China, India as EU prices fall. 24/7/18.

Kenya’s avocado industries is pursuing access to China and India as a glut cuts prices in EU by more than half this year.

Avocado entering traditional Korean dishes. 22/7/18.

Commonly used in Western dishes as it gained popularity in South Korea, the avocado is now being regularly used in more traditional dishes.

Touring avocado art. 27/7/18.

Welcome to Guaclandia, a touring bus full of avocado art and Instagrammable props in the US. The bus is part of a marketing campaign by Wholly Guacamole.


HARPS training dates set

The first of a series of dates for HARPS training courses have been set, for Western Australia and Queensland (see calendar below). The course has been designed to reflect the immediate needs for producers to meet the HARPS requirements, using case studies and practical examples where possible. In addition, the course will include Food Safety Risk assessment and the HACCP process. Attendees will be provided with a handbook, example templates and pro-formas that can be adapted to their own specific activities. The fee for the course is $680 per person (plus GST). To ensure each attendee is able to get the most out of the training, HARPS will try to cap the number of attendees to 15 per session. Other locations will be announced soon. More information: https://harpsonline.com.au/.


Asia Fruit Logistica

Avocados Australia’s Export Coordinator, Joy Tang, will be representing the Australian avocado industry at Asia Fruit Logistica in Hong Kong in September. Avocados are among the fresh produce featured under Hort Innovation’s Taste Australia banner at the international event. The event is Asia’s largest horticultural trade show, drawing 11,000 attendees from 74 countries last year. “We know we need to develop our export markets in Asia with the increased production coming on line, so participation in this trade show is very important," Avocados Australia CEO John Tyas said.

Are you exporting to Asia?
Avocados Australia is compiling a listing of current avocado exporters, to have on hand at Asia Fruit Logistica. If you would like your company to be considered for inclusion, please email Export Coordinator Joy Tang on export@avocado.org.au with contact details and a 50 word introduction to your business by 20 August 2018.




10 Aug – HARPS training course, Perth Markets, WA
17 Aug – Western Australian Horticulture Update, Perth, WA 
29-31 Aug – New Zealand Avocado Conference, Tauranga

3 Sept – HARPS training course, Stanthorpe, Q

4 Sept – HARPS training course, Brisbane Markets, Q
4 Sept – Asiafruit Congress, Hong Kong

5 Sept – HARPS training course, Bundaberg, Q 
5-7 Sept – Asia Fruit Logistica, Hong Kong
8 Spt – Blackbutt Avocado Festival, Blackbutt, Q
26 Spt – Fresh Produce Safety Conference, Sydney
18-20 Oct – PMA Fresh Summit, Florida, USA
9-12 - Australian Biological Farming Conference, Gold Coast, Q
23 Nov – Hort Innovation AGM, Brisbane, Q

24-25 Nov – Avocado Festival 2018, Araluen, WA

6-8 Feb – Fruit Logistica Berlin 
23-27 Spt – IX World Avocado Congress, Colombia

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.