Avocados Australia Guacamole 26 July 2019

Welcome to the latest edition of the Guacamole newsletter. Get all the latest avocado industry news at your fingertips every fortnight.


Exploring the Indian market

Avocados Australia CEO John Tyas is in India this week, as part of a Hort Innovation industry visit, arranged with the Australian Trade and Investment Commission. “This market visit is providing Australian fruit industries with important in-country experiences,” he says. “The Indian market has a lot of potential with a large population, and a high percentage of younger consumers looking for healthy options, including fresh fruit.” The market program visits ranged from cash & carry businesses through to importers.


Increased promotion in Malaysia

Promotions for Australian avocados began in Malaysia this month, under the Taste Australia banner. Activities have included in-store launches with the Australian High Commissioner to Malaysia, and engaging with a range of local influencers, including well-known nutritionist Alexandra Prabaharan. “These promotions are an important extension of the Australian avocado marketing program,” CEO John Tyas says. “We need to grow our international markets alongside our domestic production capacity.”


EOI: attend Asia Fruit Logistica

Submit your EOI now! Avocados Australia is seeking expressions of interest (EOI) from Australian avocado industry members involved in avocado exports to attend Asia Fruit Logistica, Hong Kong on 2-6 September 2019. Maximum funding of AU$5,000/person from the Hort Innovation Avocado Fund will be provided to the successful applicants to cover eligible costs associated with attendance.


World Avocado Congress tours

Those heading to the World Avocado Congress have until 26 July (tomorrow, Colombian time) to register for the official conference tours around Medellin. Even if you have previously pre-registered an interest, you need to finalise purchase. Use the link below, as it will take you directly to the relevant page on the official WAC website. *Please note, these are the WAC official tours, not the Australian industry tour to North America. Please contact WAC direct with any queries.

Australian Avocados - visit the website today

Partnering to promote avocado

This year, Australian Avocados has partnered with influencers Leah Itsines, 4ingredients and former Australian Bachelor Sam Wood. Both Sam and Leah created recipe and content which were pitched to media, shared on their own personal social media channels (they have almost 700,000 followers, combined), as well as across the consumer-facing Australian Avocados social media channels. The industry's marketing is managed by Hort Innovation and funded by the avocado marketing levy.

Find all the 2019 Regional Forum dates in our calendar
Alvin is on the MOVE!!!

We've moved!

Avocados Australia has relocated from Woolloongabba, to the Brisbane Markets. You can now find us at Unit 13, Level 1, in the Fresh Centre at 385 Sherwood Road, Rocklea Queensland 4106. Our new postal address is PO Box 134, Brisbane Markets Q 4106. All other contact details remain the same, and you will still be able to reach the Avocados Australia team at 07 3846 6566.

What's new in the Best Practice Resource?
Best Practice Resource

Missed out on attending the Regional Forums?

The team working on the industry’s current extension project (AV17005) have collated notes and presentations from the events held so far, and added them to the BPR Library. If you click the Event Proceedings heading you will find meeting minutes and presentations from the Central NSW, Pemberton (WA) and Wanerie (WA) events. This includes the industry updates from CEO John Tyas and presentations on soil health, mulching, fruit quality, canopy management, pruning, nutrition, and soil water monitoring.
The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/. 

ANVAS program
Search the Avocado Directory!

Simpson Farms adds biodegradable trays. 21/7/19.
The new biodegradable tray liners will replace up to 1.8 million plastic tray liners every year. Simpson Farms is the first avocado producer in Australia to implement a new fully biodegradable tray liner for packing fruit to help the environment and reduce waste. Read more in Bundaberg Now.

Queensland appoints new Hong Kong trade commissioner. 19/7/19.
The Queensland Government says the while the new commissioner, Julia Herries, will focus on growth sectors, work will also continue to consolidate existing strengths, including fresh food. Read more.

$10 million fruit fly eradication funding. 18/7/19.
Research into sterile insect technology has been strengthened through a $10 million collaborative project managed by Hort Innovation, with significant cash contributions by Western Sydney University and the Government of South Australia. Read more. And in Queensland, the government has committed funds to the ongoing effort to eradicate fruit fly in the Torres Strait.

Supermarkets tackle labour hire: ethical sourcing. 17/7/19.
Woolworths and Coles have moved to shore up minimum standards through their ethical sourcing standards by adopting StaffSure, an industry-led certification program. Read more in FreshPlaza.

Coles adds cloud platform. 16/7/19.
Coles strategic aim is to use artificial intelligence to become much smarter about how it manages its costs. Read more from APAL.

Avo-Condo has Sydney Harbour views. 15/7/19.
Booking.com’s two night only avocado-themed caravan at Campbell’s Cove Lookout at Sydney’s Circular Quay has been receiving international attention. Read more.

Trivor extended to avocados. 12/7/19.
Hort Innovation has advised that ADAMA Australia has been approved for a label extension for its Trivor insecticide. Via the APVMA approved extension, the label has been extended to include avocados, for the control of fruit spotting bug, oleander scale, pink wax scale, Mediterranean fruit fly and Queensland fruit fly. Click here to see the label.

Tissue culture survey still open
This short 10 minute survey from Central Queensland University will help researchers capture views within the avocado industry about the use of tissue culture technology for propagation. This is part of the 2017-2020 Advance Queensland Innovation Partnerships: Avocado Tissue Culture-From Lab to Orchard project, with University of Queensland. Take the survey.


New Zealand finds 10th fruit fly. 22/7/19.
Biosecurity New Zealand has announced the discovery of another single male Queensland fruit fly in a controlled area in Northcote, Auckland. Read more in Asiafruit.

US avo prices impact menus. 18/7/19.
Some US eateries are taking avocado off the menu, as wholesale prices for some sizes have jumped 129%, compared to July 2018. Read more in Delish.

Avocados from Mexico targets Gen X. 17/7/19.
The organisation is now targeting Generation X, as younger Millennials already have high brand awareness. In the US, Avocados from Mexico has 85% market share, and is looking to expand the category, rather than capturing the remaining 15%. Read more from PR Week.

South Africa enjoying “sellers market” in EU. 16/7/19.
This is caused by scarcity in the market, with the South African crop 30% down on last year, while Peru, Europe’s largest supplier this time of the year, is itself around 20% down. Read more at FreshPlaza.

Peru expecting production drop this year. 15/7/19.
Despite exports increasing 2% in the first six months (with Hong Kong, China and Japan among the main markets), Peru is expecting lower volumes this year, but that’s on the back of last year’s record 351,000t. Read more at FreshPlaza.

Mexico works to stop avocado theft. 15/7/19.
More than 12t of avocados are stolen per day in Mexico, as the produce makes its way from orchards to packhouses. Read more at And Now U Know.


Tristate forum agenda available now

The agenda for the 14 August 2019 regional forum at Renmark in the Tristate has been released. Avocados Australia and the Queensland Department of Agriculture and Fisheries (DAF) invite all growers and interested stakeholders to an Avocado Regional Forum to hear the latest industry and research updates, and presentations on Plant Growth Regulants (PGRs). You can find the agenda via our events calendar.



31 Jul-2 Aug – Horticulture Conference, Waikato, New Zealand
14 Aug – Avocado Regional Forum, Tristate (QDAF, Avocados Australia)
14 Aug – Fresh Produce Safety Centre 2019 Conference, Sydney NSW
28 Aug – Avocado Regional Forum, North Qld (QDAF, Avocados Australia)
3 Spt – Asiafruit Congress, Hong Kong 
4-6 Spt – Asia Fruit Logistica, Hong Kong
9-10 Spt – China International Fruit & Vegetable Fair, Beijing 
17-19 Spt – Australian industry WAC pre-tour, California
23-27 Spt – IX World Avocado Congress, Colombia
11-13 Nov – TropAg2019, Brisbane Q
22 Nov – Hort Innovation, AGM, Sydney NSW

10-13 Mar – Foodex Japan 2020, Makuhari Messe, Chiba
15-17 Jun – Hort Connections, Brisbane Q

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.