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Avocados Australia Guacamole 26 October 2018

Welcome to the latest edition of the Guacamole newsletter. Get all the latest avocado industry news at your fingertips every fortnight!


Hail recovery steps

Minimising secondary damage will be the key task facing orchardists in eastern growing areas, after devastating hail storms in October. Queensland DAF’s Simon Newett said as the storm season continued, it was important growers were prepared. “Physical damage to trees lays them open to attack by fungi and insects that take advantage of the wounds, and the loss of canopy exposes the branches to severe sunburn damage,” he said.


Campaign’s digital reach

Supporting the recent Australian Avocados’ television activity, a range of digital activity occurred during August and September. The strategy consisted of Australian Avocados’ standard 15 and 30-second video ads across catch up television, YouTube and Spotify, reaching millions of potential consumers. The avocado industry’s marketing activities are funded by your grower levies. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.

Hort Innovation

Avocado Fund report released

Hort Innovation’s 2017/18 Fund Annual Reports have been released. Each industry-specific report includes key investment and project information from 2017/18; you can find the avocado report here. If you prefer to read a hard copy of the report, you can order through the Hort Innovation portal. And if you’d like to get closer to what your levy is achieving throughout the year, remember to sign up to Hort Innovation’s free membership program.


Resourcing our international customers

Avocados Australia has added a new Global section to the industry’s website, providing avocado education and training resources for our international customers. Covering both the retail and supply chain, the pages provide access to relevant existing resources, internationally specific materials and includes a materials order form, to provide access to resources for in-country promotions. New resources in a variety of languages will be added as they become available.


Agricultural traceability initiative

The development of a framework and plan for a new National Traceability Project is underway. “We'll be able to more easily find where a biosecurity or food safety problem began so an isolated incident won't impact a whole industry,” Federal Agriculture Minister David Littleproud said. Read more about the project here. Modelling shows broader traceability could increase agricultural production by $1 billion a year. 

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Global avocado market update

Two new global market reports have been developed and added to the BPR Library, under the Export heading. The Avocado Producers and Suppliers report provides an overview of the world’s major producers and market suppliers, and the Import Markets report provides the latest on the various import markets, from Asia to Europe including key markets for Australian avocado suppliers. Together, these reports provide useful information about avocado global market opportunities, competitor supply times, volumes and prices. You will also be able to read more about these reports in the upcoming Spring edition of Talking Avocados.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource.

You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.


Young industry players capitalise on avocado love. 26/10/18.
A pair of 17-year-olds in South Queensland have a thriving business, selling second-grade fruit at their local markets. 

New fruit fly monitoring startup. 18/10/18.
RapidAIM says it will provide real-time fruit fly detection and monitoring to help Australian producers battle against the devastating pest, using low-powered smart sensors to detect insects from their characteristic movements. The sensors send data to the cloud using a radio modulated technique, giving producers real-time data flow of the pest on their farms and regions through a linked mobile app.

Melbourne café adds avocado dessert. 16/10/18.
The café has created an avocado ice cream, served in an avocado skin with a chocolate “seed”.

Hort Award changes from Fair Work. 15/10/18.
The Fair Work Commission (FWC) has announced two changes to the Horticulture Award 2010 affecting the rights of casual workers, the right to request casual conversion, and minimum payments for engaging a casual employee.

Avo seeds and fashion. 13/10/18.
A Queensland designer is using avocado seeds to dye clothes, replacing commercial dyes.


New Zealand’s plans in China. 24/10/18.
In the 2018 season, New Zealand expects to send around 50,000 trays of Class I fruit to China. Industry leaders say the aim is to export 500,000 trays within five or six years.

Kenya close to Chinese market access. 19/10/18.
The two countries are expected to sign sanitary and phytosanitary agreements at the first Shanghai Import Expo in November.

Produce’s high tech, high touch future. 19/10/18.
The fresh produce industry will look to technology to meet labour needs, and at the same time, will have to provide increasingly personalised customer touchpoints, according to PMA CEO Cathy Burns. You can view PMA’s top takeaways from her address here.

Peru’s avocado export value up. 17/10/18.
The value of avocado and mango exports up to August of this year (latest figures available) already exceeds the total export value of these same products last year.

Mission says avocado revolution continues. 17/10/18.
Celebrating 35 years in the avocado industry, North America’s Mission Produce says the avocado revolution is only at half-time.

Mexico: Michoacan production up 20%. 16/10/18.
Michoacan's avocado production has increased by 20% during the last two years, the Ministry of Rural Development and Agrifood (Sedrua) reports. This amounts to more than 1,117,000 tons.

South Africa chasing 12-month domestic supply. 15/10/18.
As well as expansion in the Western Cape and other regions to provide a full year of domestic supplies, the South African industry is also eyeing exports. Westfalia will soon export their first Gem avocados from the Western Cape.

US: Tiny Tim’s bags now smaller. 15/10/18.
LGS is offering an expanded choice of bag sizes for Tiny Tim’s snack sized avocados this year, responding to retail feedback to provide a more economical bag.

Australia’s history before avocado
British TV quiz show QI threw the cat among the pigeons (or the avocado among the vegans) last week, when it announced fruits and vegetables produced using commercial pollinators aren’t vegan. Fun times. Avocado has been given Halloween makeover in America and by the World Avocado Organization, London is getting an avocado beer, and author Richard Glover’s latest book explores the Australia of the 1960s and 70s, The Land Before Avocado.


Avocados Australia AGM is on next week

Notice has been issued to the Members of Avocados Australia Limited that the 15th Annual General Meeting of Avocados Australia Limited will be held at the Brisbane Markets Rocklea, Brisbane, Queensland 4106 (Training Room 2, Martin Taylor Drive off 385 Sherwood Road), on Friday, 2 November, from 1pm to 2pm. For catering purposes, if you are planning to attend the AGM, please notify Jayne Weedon at your earliest convenience on 1300 303 971. Please RSVP for catering purposes if you plan to attend.




2 Nov – Avocados Australia AGM, Brisbane QLD
9-12 Nov – Australian Biological Farming Conference, Gold Coast QLD
23 Nov – Hort Innovation AGM, Brisbane QLD

24-25 Nov – Avocado Festival 2018, Araluen WA

6-8 Feb – Fruit Logistica Berlin 
24-26 Jun – Hort Connections, Melbourne VIC
23-27 Spt – IX World Avocado Congress, Colombia

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.