New avocado marketing campaign launches Sunday! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Avocados Australia Guacamole 30 April 2021
Image from the Our Green Gold campaign

Our Green Gold launching Sunday!

Well-known comedian Nazeem Hussain is the hero talent for Australian Avocados new campaign: Our Green Gold! The integrated campaign will feature activity across television, out of home advertising, social media (Facebook & Instagram), digital advertising, and public relations.  The first burst  will run until the end of June 2021. The television commercial will be appearing from Sunday, 2 May and you can have a sneak peak here. Read more about the campaign on the marketing blog here. The industry’s marketing activity is helping Aussie consumers connect with (and eat!) Australian avocados. This marketing activity is managed by Hort Innovation and funded by the avocado marketing levy.

Avocados Australia chair Jim Kochi

COVID-19: 2,000 farm jobs on offer

Avocados Australia chair Jim Kochi says North Queensland farms, including avocado orchards, needed up to 2,000 workers to fill vacancies. “The thing that worries me the most is that we are getting no engagement from young people. The people coming looking for jobs are older people, over forty,” he said.

Andrew Serra. Image: Good Fruit & Vegetables

Worker shortage impacts

North Queensland grower Andrew Serra says he will be short of workers when the Hass season starts. Speaking in support of the Australian Banana Growers’ Council call for a reduction in quarantine costs for Pacific workers, Mr Serra said not only was horticulture as a whole short of workers, some workers already in the country needed to go home, after an extended stay in Australia.

Image from retail monitoring report

Retail quality remains high

The quality of Shepard avocados found on retail shelves in major Australian cities continues to be high, according to the latest monitoring reports from Applied Horticultural Research (AV19003). And if you want to hear direct from Adam Goldwater, sign up for our 12 May webinar! The April reports are now available in the Retail module of the BPR.

Cover of irrigation literature review report

Targeting irrigation best practice

A group of leading growers, agronomists and irrigation consultants will target irrigation best practice in the upcoming 2021 Avocado Irrigation Summit on May 19/20. Join the Summit delegates in reviewing the 2020 Avocado Irrigation Literature Review.

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Ready for the Tristate avocado forum?

The team from AV17005 and a host of guest speakers will be in Mildura, Victoria on Wednesday, 5 May for the 2021 Avocado Regional Forum. The major topic for this event is improving avocado nutrition with presentations from agronomists, researchers and growers. You will also hear about the current state of the industry, and fruit quality in the supply chain and at retail. Register now!

Visit the Avocado Directory
COVID-19 resources for the avocado industry
Timely in the BPR

Check your Hass maturity before you pick!

To ensure consumers have the best eating experience this Hass season and continue to repeat purchase, please ensure your fruit is meeting the industry dry matter minimum standard of 23% for Hass. More information on maturity testing can be found in the Packhouse module of the BPR.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource.

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Coles introducing AI fresh produce ordering. 29/4/2021

Coles has partnered up with Finnish tech provider RELEX, to replace manual ordering systems for fresh fruit and veg with AI-enabled, cloud-based tech in all 850 stores and seven fresh produce distribution centres. Read more in inside FMCG.

Rural financial counselling services secure funding. 28/4/2021

Ten providers will receive $56 million to deliver rural financial counselling services from July 2021 to 2024. Rural financial counsellors work one-on-one with clients by helping them to understand their financial position and take the necessary steps to get out of financial difficulty—whether it’s getting the family out of financial crisis, bringing the business back to profitability or supporting a dignified exit from the industry. Read more.

Australia Post changes mind on perishable food. 22/4/2021

Australia Post has reversed a decision to stop accepting perishable items after 1 June. The Australian Small Business Ombudsman has been called in to develop a long-term sustainable fix to support the growing e-commerce industry. Read more from ABC Rural. The first meeting has been described as “productive” in inside FMCG.

NSW to increase water monitoring compliance checks. 22/4/2021

New data has been released, showing two-thirds of the required NSW irrigators are not complying with a new water law requiring water take to be measured and reported. While this currently only applies to those with surface water pumps 500mm and above, there is a staged implementation for all irrigators who use a single pump, bore or other work to take both licensed and water that doesn't need a licence, and don’t have telemetry. Irrigators say they’ve had trouble sourcing the required equipment. Read more in ABC Rural and more on the non-urban water metering framework here. It will apply to NSW irrigators in the Tristate by December 2022, and those on the NSW coast by December 2023.

New QAAFI boss plans to embed sustainability. 21/4/2021

New Queensland Alliance for Agriculture and Food Innovation (QAAFI) Director Matthew Morell says it’s a new era of farmer accountability, where researchers must play their supporting role by harnessing advanced, multidisciplinary sciences to meet consumer demands for safe, ethically and sustainably produced foods. QAAFI’s research interests include avocado production. Read more from InQueensland.

Prickly pear can host fruit fly. 20/4/2021

Murraylands and Riverland Landscape Board senior district officer Jodie Woof said people might not know that prickly pear produces fleshy fruit, which is a host for fruit fly. Read more in Stock Journal.

On-farm water rebates extended. 21/4/2021

Well, for NSW, South Australia and Western Australia. This Federal Government scheme requires state co-contributions. For horticulturalists with permanent plantings, the scheme is for eligible infrastructure such as bores and pipes, up to 25% of costs capped at $25,000. Release here, full details here.


US avocados seized at Taiwan border for contamination. 28/4/2021

Several large shipments of US fruit, including avocados, were recently seized at Taiwan's border after being found to contain excessive levels of pesticides and other contaminants. Read more in FreshPlaza.

Mexico finds increased demand for bagged avocados. 27/4/2021

At least one Mexican avocado packer and distributor has found increasing demand for bagged avocados, in the US market. Read more in FreshPlaza.

Amazon building fruit and veg grading machine. 21/4/2021

E-commerce giant Amazon is building a computer vision-based grading solution for fruits and vegetables in India. Read more in Fresh Fruit Portal.

New Californian marketing campaign. 21/4/2021

The California Avocado Commission is unveiling a new out of home campaign for its summer season, Avo-CA-dos, to get consumers to think “California” when they shop. Read more in AdWeek.

New containerised ripening room developed. 20/4/2021

The new system from Interko works by constructing a ripening room inside a standard insulated refrigeration container, either retrospectively or from scratch, thereby turning the container itself into a ripening room. Read more in Fresh Fruit Portal.

Avocado export round-up

Japan registrations for 2020/21 season

It’s time to start preparing for the 2021/22 export season to Japan. One significant change to the process this year is the introduction of a new online registration system. For growers in areas officially recognised as being free from Queensland fruit fly (Western Australia, the Riverland region in South Australia (excluding the Renmark West suspension area) and Tasmania), the official Industry Advice Notice (IAN) will be issued on 1 June, marking the opening of the registration period. Read more here.

New report on nationally harmonised biosecurity treatments. 30/4/2021

The Australian Government Department of Agriculture has released its report of a survey of onshore methyl bromide treatment providers, as part of its work to explore a nationally harmonised framework for managing biosecurity treatments. Read more.

Indonesia Country Recognition Arrangement. 28/4/2021

Australia’s Country Recognition Agreement (CRA) with Indonesia has been renewed. Australia’s CRA arrangement with Indonesia allows listed fresh food of plant origin to be exported to Indonesia with reduced testing/inspection, and preferential port access. More details here.

Australian avocados in Singapore. 18/4/2021

Joo Chiat eatery Little Farms Bistro’s smashed avocado on toast, made with Australian avocados, is a menu standard. And fans can purchase the individual ingredients at the associated Little Farms supermarket. Read more in Alvinology.

IFAM extends capacity to Hong Kong. 16/4/2021

Cathay Pacific has extended its flights within the International Freight Assistance Mechanism (IFAM), with a Saturday flight from Adelaide to Hong Kong, and a Friday flight from Toowoomba (Q) to Hong Kong. Visit IFAM for the full schedules as there is currently capacity on a flights into Singapore as well.

IFAM briefings for horticulture

Exporters can book into one of four sessions being run by Austrade, to provide updates on the international freight assistance mechanism. Click here for links to register to the events between now and June.

Want regular export news?

Sign up for Export Coordinator Joy Tang’s regular email updates on avocado export related news and grants. Email your contact details to to be subscribed. (Note, you must be a participant in the Australian avocado industry to subscribe.)

Hort Connections 2021 - program taking shape - click for more
Event banner for Avo Connections

Special avocado event: Hort Connections

All the latest supply chain, retail quality and Australian Avocados marketing information will be presented at a special avocado shoulder event at Hort Connections, on Monday, 7 June, from 12.30pm-4.30pm. Check out our events page for more information.


Avocado tissue culture industry update: Hort Connections

The University of Queensland Professor Neena Mitter and her research team at the Queensland Alliance for Agriculture and Food Innovation in partnership with the University of Southern Queensland and Central Queensland University, are inviting the avocado community to an industry stakeholder’s information day. Also on 7 June (in the same room as the Avocados Australia afternoon event), this event runs from 8.30am-12.30pm. Click here for the flyer, and click here to RSVP with the team from QAAFI for this morning session.


Avocado Update: monitoring quality

Monitoring is one of the key tools helping the Australian avocado industry meet its target of supplying top-quality fruit to consumers. In this special Avocado Update webinar, Noel Ainsworth (QDAF) and Adam Goldwater (AHR) will provide valuable insights into fruit quality and supply chain temperatures, and the retail performance of avocados. This webinar will be held at 10am (AEST) on 12 May. Click here for more information and click here to register online.


Northern Australia Food Futures Conference

Avocados Australia members will receive a 10% discount if they want to attend the 2021 Food Futures Conference. The event will be held 17-20 May in Darwin. You can find the full program on the conference website.



4 May – Avocados Australia Member Event, Mildura V

5 May – Avocado Regional Forum, Mildura V

12 May – Avocado Update, quality, webinar

7 Jun – Avocado tissue culture update, Hort Connections, Brisbane Q

7 Jun – Avo Connections, Hort Connections, Brisbane Q

7-9 Jun – Hort Connections, Brisbane Q

3-4 Aug – AvoSkills workshop, QDAF, Bundaberg Q

4-5 Aug – Fruit Growers Victoria Conference, Shepparton & Ardmona V

18 Aug – Fresh Produce Safety Conference, Sydney

27 Spt – Asiafruit Congress, Hong Kong

28-30 Spt – Asia Fruit Logistica, Hong Kong



13-16 Feb – Australasian Plant Breeding Conference, Gold Coast Q

15-16 Feb – evoke AG, Perth, WA

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.