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Avocados Australia Guacamole 9 June 2017
Guacamole
 
 

Welcome to the latest edition of the Guacamole newsletter. Get all the latest avocado industry news at your fingertips every fortnight!

 
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Data analyst joins Avocados Australia team

This month, Sue Plunkett-Cole joins Avocados Australia in the role of Data Analyst. Sue is driving the three-year project AV16006 Avocado industry and market data capture and analysis. She is passionate about enabling access to relevant and timely data for decision making and planning. A special thanks to Joanna Embry, who has managed Infocado through the transition.

 
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Avocados a possibility for the Northern Territory

A recent Northern Territory Government prospectus for horticulture has identified avocados as a potential crop. The ABC’s Northern Territory Country Hour asked CEO John Tyas what this could mean for the avocado industry. He says the market potential is there to boost summer supplies but grower trials would be needed before commercial operations start.

 
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Growers tour Nelson family’s Comboyne orchard

Almost 70 growers were at the Nelson family’s Comboyne orchard in New South Wales (pictured) for the latest Study Group event organised by Queensland Department of Agriculture and Fisheries’ Simon Newett and Peter Rigden. Growers were enthusiastic about the content of the workshop, especially root rot management and mechanisation developments.

 
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Australians choosing healthier foods

Australians have broadened their healthy eating habits and brands have taken advantage of this opportunity in the market, according to the latest IRI research. “This behaviour suggests that growth potential can be leveraged by enticing consumers to act on their positive intentions with regards to healthy food and beverage intake,” IRI’s Daniel Bone said.

 
Australian Avocados

Marketing our Australian Avocados

Australian Avocados has begun a partnership with popular online media site Buzzfeed to excite consumers about avocados and provide inspiration and advice for using them. The industry’s marketing is managed by Horticulture Innovation Australia (Hort Innovation) and funded by the avocado marketing levy. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.

 
 
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Is your avocado orchard on this map?

The Web Map is easy to navigate and makes it simple to comment. Click here to access the map and the either type your farm address into the search field or zoom into your area. The currently identified avocado orchards should be shaded green. If you think there are errors, or new orchards to include, click “edit” on the top left of the screen, then click the “comments” button and move your mouse back to the map to click on the spot where you need to leave a comment. You can then type in your valuable, up-to-date information.

 
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The Library

The BPR Library provides a comprehensive collection of reports, event proceedings, videos and other Australian avocado industry resources. These valuable resources are drawn upon throughout the BPR and have been provided for users to view as a complete collection. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.

 

 
 

Sunfresh Marketing launches new avocado pulp product. 25/05/17.

Sunfresh Marketing has developed a new purpose-built facility to produce a 100% natural avocado pulp that does not brown. Sunfresh believes the new pulp will open doors to international markets previously hampered by biosecurity laws. The product has already been showcased in Hong Kong.

 

Hort industry needs unity. 09/06/17.

National Farmers' Federation chief executive officer Tony Mahar has urged the sector to unify for a greater social and political impact. "There are at least 40 separate entities all seeking to represent and advocate on behalf of their respective growers."

 

Coles CEO says grocery prices are too high. 07/06/17.

Fresh bread, better fruit and veg and a tighter product range are part of Coles’ new strategy to win the $90 billion Australian grocery war. But the supermarket giant needs one more thing to beat the competition from Aldi and Amazon: lower prices.

 

Aldi is Australia’s cheapest supermarket. 06/06/17.

The latest CHOICE Supermarket Price Survey has crowned Aldi as the nation’s cheapest. The survey compared the average cost of 33 popular products at Coles, Woolworths and Aldi, including fresh fruit.

 

Tip Top pairs crumpets and avocado in new ad campaign. 06/06/17.

The latest Tip Top crumpet campaign, Unleash Your Crumpet, encourages Australians to expand their topping choices. The 30-second stop-motion animated spot features the son of two jam-topped crumpets topping himself with avocado,  bacon and tomatoes.

 

Decrease in attempts to bring fruit and live plants through Cairns. 02/06/17.

The number of biosecurity risk items seized by officers at Cairns International Airport decreased by 11 percent in 2016, while international arrivals increased 20 percent. However, officers still seized 799 live plants and 1,104 fruit or fruit product items.

 

Avocado demand drives busy season start. 02/06/17.

An Australian Avocado marketing company says it has been the busiest start to a season ever. The Avolution says demand has been so strong from consumers, that the Hass variety coming onto the market later than expected, created a gap in supply.

 

Smartphone apps changing horticultural business. 31/05/17.

Hundreds of apps are now available for growers and are saving farmers time and money by helping with crucial tasks such as determining fruit sunburn risk, calculating water levels for vines and identifying pests and diseases. 

 

Queensland biosecurity capabilities need bolstering. 30/05/17.

An independent review of Biosecurity Queensland has found the organisation’s capacity is likely to be exceeded by an increasing incursion frequency. The Queensland Farmers’ Federation says targeted investment is required.

 

Agriculture home of Australia’s most dangerous jobs. 30/05/17.

Safe Work Australia data has revealed 52 agriculture, forestry and fishing workers died on the job in 2015. However, agriculture was further down the list in terms of the number of non-fatal serious workplace injuries, recording 3,410 in 2015, the third lowest.

 
 

New Zealand research project into phosphite resistance. 08/06/17.

A Masters student has been awarded a $22,000 scholarship to assist her research to determine whether the pathogen causing root rot disease of avocado is building up resistance to the fungicide currently used to protect trees.

 

New packaging to encourage Chinese consumers. 07/06/17.

Chinese importer-distributor Shanghai Supafresh recognises developing the market for pre-ripened avocados is key to maintaining growth. Under the Bravacado brand the company is packaging together three or six avocados at different stages of ripeness.

 

Mexico’s growers look to capture Chinese market. 07/06/17.

To win market share in China, producers are betting on the superior taste and quality of avocados grown in Michoacan, a state that underpins Mexico's goal of becoming the world's top avocado supplier, providing seven out of 10 avocados consumed globally.

 

Insatiable global demand for avocados. 06/06/17.

Demand for avocados has grown exponentially as people realise its health benefits, says one South African farming enterprise. “If we doubled or quadrupled, or even go ten times bigger, we’d still find a market for our avocados,” ZZ2's Clive Garrett said.

 

Avocado compound is a potential cancer treatment. 02/06/17.

A Canadian food science professor will start a four-year project to study the use of avocado compounds in fighting cancer. Professor Paul Spagnulolo will work with an anti-AML (acute myeloid leukaemia) drug that targets cancer cells.

 

New Zealand focuses on maintaining shelf space for avocados. 01/06/17.

After the record 2016-17 crop, the New Zealand avocado industry is gearing up to maintain customer interest with the next crop expected to be half the volume. This includes communicating early with domestic retailers and export markets.

 

Scientists create natural food colouring from avocados. 01/06/17.

An accidental discovery while extracting starch from avocado seeds has led to the development of natural food colouring at the Pennsylvania State University. A wide spectrum of orange, yellow and red hues are available, providing another use for seeds.

 

US retailers set $50m Super Bowl week avocado sale record. 01/06/17.

Fresh avocado volume for the week, in February, reached near 65 million units, shattering sales records. A report from the Hass Avocado Board noted retail dollars were strong during all first quarter holidays, including New Year’s, and Valentine’s Day.

 

US prices predicted to remain high. 01/06/17.

American marketers say avocado prices will come down sometime but it’s doubtful an influx of Peruvian fruit will have an impact in the northern summer. Growing demand and lower supplies have pushed prices of two-layer Mexican cartons over the $60 mark.

 

Dessert is the next avocado trend. 31/05/17.

The deliciousness of avocado is the worst kept secret of the past five years. The Beatles-level fame garnered by avocado toast has reduced the world's avocado supply and prices have skyrocketed. Lately we're seeing something new: avocado desserts.

 

How social media influences food trends. 28/05/17.

Taking photos of what you eat and posting them to applications such as Instagram is a global social phenomenon. Cloud eggs, Unicorn Frappuccinos and avocado toast all have one thing in common: social media made them a hit. 

 
 
 
Avocado grower study group workshops are your chance to hear all the latest news & developments!

Avocado grower study group workshops

All growers! Come along to an avocado study group workshop hosted by Simon Newett, QDAF, for access to knowledge that will lead to more consistent high yields of good-quality avocados.

 

Upskill online: country of origin food labelling webinar

Join the Australian Competition and Consumer Commission, Voice of Horticulture and Australian Food & Grocery Council for a free webinar on Thursday 22 June, 6.30-7.30pm AEST. The webinar will cover who needs to make a country of origin claim, the meaning of “grown”, “produced” and “packed” and more. Read more and register here: http://www.webcasts.com.au/accc220617/.

 
 

Calendar

15 June – South Qld Study Group Meeting
20 June – WA Study Group Meeting 
22 June – WA Study Group bus tour (Perth area)
13 July – North Qld Study Group Meeting
Week of 25 July – Tristate Study Group Meetings 
6-8 Sept – Asia Fruit Logistica, Hong Kong
26-28 Sept – Science Protecting Plant Health, Brisbane
5 Oct – North Qld Study Group Meeting
2 Nov – CNSW Study Group Meeting
16 Nov – CQ Study Group Meeting
30 Nov – South Qld Study Group Meeting

2018
18-20 June - Hort Connections 2018

 
 
 
Horticulture Innovation Australia
Guacamole has been funded through project AV15002 by Horticulture Innovation Australia Limited using the avocado research and development levy and funds from the Australian Government.