webversion to view in your browser
Avocados Australia Guacamole 10 November 2017

Welcome to the latest edition of Guacamole. Get all the latest avocado industry news at your fingertips every fortnight!


Early success for avocado marketing initiative

As well as generating media interest for Australian avocados, the Good Fat café has been so popular it sold out of several lines during the weekend. For a look at the café and menu, check out myfoodbook’s clip or the Good Fat Sydney website. On hand for the launch was The Australian’s columnist Bernard Salt and growers Katrina and Tim Myers (pictured). Good Fat is an initiative of Australian Avocados, funded via the grower marketing levy.


China FVF success for avocados

Avocados Australia was part of Hort Innovation’s presence at the China FVF tradeshow in Beijing last week. In the lead up to the event, CEO John Tyas and North Queensland avocado grower Andrew Serra had the chance to meet with various Chinese fruit importers, including from the Xin Fa Di markets, the largest fruit and vegetable markets in Beijing.

Guac_John Tyas 135x150

Australian market volume "fairly steady"

Australia remains hopeful of a strong avocado production in 2017/18, now looking to be similar to last financial year. Avocados Australia CEO John Tyas says despite some in-season fluctuations, the outlook is still positive. Mr Tyas says New Zealand’s “off year” would keep volumes in the Australian market “fairly steady”, despite overly hopeful reports in some media outlets of over-supplies and price reductions. "Late in October, we talked to ABC Riverland about the potential crop size and unfortunately this received attention in other outlets without the understanding of the year-round nature of avocado supplies."


Central NSW avocado study group success

Growers gathered at the Stuarts Point Community Hall on 2 November, to hear the latest about the industry, disease control, New Zealand’s research & development program, remote sensing and the Small Tree High Productivity Initiative before a field walk at Karen Welch and Roger Cotterell’s nearby orchard. Don’t miss the final workshops for the year. Details in the calendar below!

Guac_up next 101117 600x150

The Australian Farmer released

You can click here to access your free copy of The Australian Farmer, featuring over 280 pages of informative and instructive articles designed specifically for Australian farmers.

Guac_avo stockshot6 135x150

OrchardInfo Tree Census and productivity survey

Avocado growers have been emailed their OrchardInfo tree census link, and a link to the very short productivity survey. Please complete and submit both by 12 November to go in the draw to win one of 13 gift cards. Contact Sue or Amanda on 07 3846 6566 with any questions.

Australian Avocados

In-store avocado promotions

As part of Hort Innovation’s grower levy-funded marketing activity for the industry, Australian Avocados has recently undertaken in-store demonstrations in 100 Woolworths stores nationwide. In-store sampling is a highly popular direct marketing tactic that has many benefits, including proven conversion to sales, improved brand loyalty and brand recognition.


Have you listed in the new Avocado Directory?

Avocados Australia is now welcoming listing applications from industry stakeholders for the new Avocado Directory. The directory allows easy access to all sorts of businesses that play a role in the avocado industry. Whether you are a buyer or seller of products or services, this directory can help you. 

Guac_BPR 135x150

Pollination reports added to the Library

A range of new flowering observation reports from across the country are now available in the BPR Library in the newly created Australian agronomy folder. You can also find these reports via the "related resources" link in the Pollination article in the Growing section.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource. If you are already registered, log into the BPR and click on “What’s new on the BPR” on the welcome page. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.


North Qld avocado plantings expanding. 7/11/17.
A North Queensland grower is planting 10,000 Maluma trees on his property north of Cairns. It’s also been reported the Atherton Tablelands avocado sector was worth more than $80 million in 2015.


Hail damaged reported at Alstonville, NSW. 6/11/17.
Avocados Australia director Tom Silver reported extensive hail damage in the area this week, talking to ABC North Coast.


Hort Innovation releases avocado annual report.
The 2016/17 annual report for the Avocado Fund was released by Hort Innovation this week. During the period, more than $2.86 million was invested into avocado industry R&D, including new projects.


New phone scams doing the rounds. 2/11/17.
Late night phone calls aren’t necessarily an emergency, until you get your next phone bill.


Foreign land ownership drops. 12/10/17.
Overall foreign ownership of Australian agricultural land has dropped. The UK remains the largest foreign owner (2.6 percent), followed closely by China (2.5 percent).


First Colombian avocados for Dubai. 8/11/17.
Colombia's first shipment of avocados has left for Dubai, with exporters hoping the 24t shipment is the first of many.

200t expected from first Chinese harvest. 3/11/17.
The first harvest from China’s first domestic picking is expected to be 200 metric tons, from a 500 hectare orchard in the Yunnan Province.


New Zealand volumes down 50 percent. 3/11/17.
The New Zealand avocado season is proceeding much as expected, with volumes down around 50 percent and prices expected to be higher. Yields may be even lower as some orchards are selectively picked.


Avocado leading New Zealand land use change. 3/11/17.
The Northland region is experiencing one of the most significant horticultural developments since the 1980s, as pastoral farmers sell up to avocado orchard developers.


Amsterdam opens world’s first avocado shop. 2/11/17.
The World Avocado Organization has created a campaign to celebrate its consumer brand “Avocado - The Fruit of Life”, including Avocado Month. An avocado-themed shop has also just opened in Amsterdam.


First Colombian shipment US-bound. 1/11/17.
Little more than two months after the US Department of Agriculture opened US markets to Colombia, the first fruit has been packed in preparation for its journey via container-ship to California.


South Korea’s avocado appetite. 31/10/17.
Koreans imported $2.4 million of it in September 2017, compared to $752,000 in September 2016, according to the Korea Custom Service.


Cartels used government data to target avocado farmers. 30/10/17.
Mexican drug cartels used government databases to choose extortion and kidnap targets among the country’s avocado farmers.

Guac_CNSW 090617 135x150

Avocado Study Group Workshops

All growers! Come along to an avocado study group workshop hosted by Simon Newett, QDAF, for access to knowledge that will lead to more consistent high yields of good-quality avocados.

Please note, the date of our last workshop for the year has changed! The South Queensland event will now be held on 7 December.


Hort Innovation avocado update: Bundaberg

As part of the Bundaberg Fruit & Vegetable Growers AGM on 17 November, Hort Innovation is hosting an information and Q&A session for the avocado, macadamia and vegetable Funds. Take the opportunity to ask questions about your levy Fund. The Levy sessions are from 2.15pm to 4.30pm at BFVG, 23 Enterprise Street, Bundaberg. RSVPs preferred but not essential to bfvg.info@bfvg.com.au.



14 Nov – QAWN Workplace Essentials workshop, Caboolture, Qld
17 Nov – Hort Innovation Avocado Levy Fund Q&A, Bundaberg, Qld
22 Nov – QAWN Workplace Essentials workshop, Logan, Qld
23 Nov – Gippsland Women in Horticulture Conference, Ellinbank, Vic
16 Nov – CQ Study Group
7 Dec – South Qld Study Group (note date change)

6 Feb – QAWN Workplace Essentials workshop, Mareeba, Qld
7 Feb – QAWN Workplace Essentials workshop, Bowen, Qld
14-16 May – China Fruit Logistica, Shanghai
13-15 Jun – Irrigation Australia International Conference, Sydney
18-20 June – Hort Connections 2018
4 Sept – Asiafruit Congress 
5-7 Sept – Asia Fruit Logistica

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.