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Avocados Australia Guacamole 11 May 2018

Welcome to the latest edition of Guacamole. Get all the latest avocado industry news at your fingertips every fortnight!


Regional updates underway

The latest on the growth of the industry, updates from Avocados Australia and the new best practice guides and checklists developed by Applied Horticultural Research, via Hort Innovation funding, were well received at the two Avocados Australia regional updates held last week. “The regional updates at Crows Nest and Coolum in Queensland included sharing new resources to help everyone in the supply chain do a better job with managing fruit quality. We also heard about the latest from a UQ/QDAF project to reduce bruising throughout the chain,” Avocados Australia CEO John Tyas said.

Eric Carney - Board Member

Smashing season for avocados

Avocados Australia directors told the Queensland Country Life recently that not only should volume be up this season, so should quality and size. “We've had a lot more rain than previous years, so sizing is considerably up on last year,” Eric Carney (CQ) told the newspaper. “The overall crop is up; it's slightly bigger than last year, and a part of that's just due to the increased fruit size.”

Australian Avocados

Check out the new avocado ad!

The television ad for the avocado industry’s new three-year marketing campaign has launched! The overarching theme of the new campaign is 'Avocados make everything better – Smash an Avo'. The industry’s marketing activities are funded by your grower levies. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.


Avocado industry gets creative

In the midst of a bumper season and strong growth in consumer demand, growers have pushed the button on an innovative $2.4 million marketing campaign. Featuring television advertising and a strong digital push, the campaign was developed by Hort Innovation in close consultation with an avocado industry advisory panel, made up of a cross-section of Australian growers and stakeholders.

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RSVP for your regional avocado update

Avocados Australia’s series of short regional meetings continue in the coming weeks in Western Australia, Tristate and North Queensland. These meetings are your chance to hear the latest industry updates, developments with avocado imports and exports, supply chain quality improvements and to receive a free copy of the new best practice guide. Details for these free events in Queensland, Western Australia, South Australia and New South Wales are now in the Upcoming Events calendar.


Nominations open: Hort Innovation

Nominations close on 18 May. Horticultural levy payers are being urged to nominate to be on the Hort Innovation Director Nomination Committee. Levy payer involvement in this committee was secured at the organisation’s 2017 AGM following extensive levy payer engagement to change the constitution. The Department of Agriculture and Water Resources has engaged the Voice of Horticulture to manage the selection process. We strongly encourage levy payers to nominate for these positions. Click here for the EOI documentation (PDF).


Have you listed in the Avocado Directory?

Avocados Australia is welcoming listing applications from industry stakeholders for the Avocado Directory. The directory allows easy access to all sorts of businesses that play a role in the avocado industry. Whether you are a buyer or seller of products or services, this directory can help you. 

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New avocado supply chain materials

Four exciting new resources have been developed for the avocado industry. The aim of the supply chain-focussed material is to increase awareness of the post-harvest factors affecting avocado quality, and ensure the supply of consistent, high-quality fruit to consumers. You can find the new resources at the top of the BPR Library’s Education Materials section.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.


Budget 2018: biosecurity and imports. 10/5/18.
The continued efforts made by Voice of Horticulture (VoH) in lobbying the Federal Government in for a focus on biosecurity and exports, has seen fruition in this week’s Budget. VoH has welcomed the announcements relating to biosecurity, the APVMA and export trade assistance.

The Federal Budget and agriculture. 9/5/18.
The Budget includes new initiatives for roads, health, trade and technology in regional Australia and funding for biosecurity and international market facilitation.

Avocados Australia says Chile’s interest unsurprising. 9/5/18.
Avocados Australia says it is little surprised that Chile wants access to the Australian market, after the domestic industry has more than doubled demand for the fruit in the past 12 years.


US: study finds 3 key drivers to building avocado sales. 9/5/18.
Avocado shoppers exhibit distinct purchase behaviours in each of the eight geographical regions across the US, according to a new study published by the Hass Avocado Board (HAB).

African producers eyeing growth Asian markets. 4/5/18.
African avocado producer says the South African industry is working on access to the Chinese market.

Peru boosts Hass production 14%. 4/5/18.
Production of Hass avocados in Peru has grown by 14% between 2012 and 2016.

Peru boost exports from early season fruit. 3/4/18.
Total exports to 30 April were up 16% in volume and 10% in value according to trade data from Fresh4cast. Hong Kong registered the biggest increase, albeit from a small base, with shipment volume and value up by 203% and 263% respectively.

First Mexican Avocado Congress in October. 3/5/18.
The three-day event will include three symposiums, 60 lectures, field practices, an exhibition hall, and various cultural events. There are also a range of pre-congress courses and symposiums.

Peak US season coincides with holidays. 2/5/18.
This year’s larger avocado crop of an estimated 374.6 million pounds creates excitement on both the supply and demand side of the popular California fruit.

Rapid increase in South African crop. 30/4/18.
South African avocado volumes are rising fast, so much so one avocado marketer-grower is seeing an increase of 100% on last season.

Mexico launches digital campaign in China. 25/4/18.
So far, APEAM has published in WeChat and Weibo about the health benefits of the avocado from Mexico and details about Michoacan, where the product is grown.


HARPS workshops in the Tristate

HARPS awareness sessions will be held in Mildura and Robinvale in the Tristate, and Wannero and Carnarvon in Western Australia (details in the calendar below). These grower sessions are about the implementation of HARPS, a retailer-led scheme designed to assist with compliance to food safety, legal and trade legislation for suppliers to the major grocery retailers in Australia. HARPS harmonises the additional food safety, legal and trade requirements developed by the major Australian chain retailers into a single scheme. RSVP details are online at https://harpsonline.com.au/ or call 1300 852 219 or email on harps@harpsonline.com.au. There is also a new factsheet to help producers learn about what they need to do to become HARPS ready. Click here to read.


Registrations open for 2018 Irrigation Australia expo

Modernising irrigation infrastructure is vital to improving its efficiency, with far-reaching results in higher productivity and strengthening business outcomes. The southern hemisphere’s largest irrigation event, this year’s conference theme is “Addressing the Big Issues”, with horticulture a key topic. Technology, rainwater harvesting and energy-efficient irrigation will be key interest points. Avocados Australia has secured a 10% discount for members using the code AVOCADO.
When: 13-15 June
Where: International Convention Centre, Sydney
Exhibition entry: free
Register: http://iaice.com.au 



14-16 May – China Fruit Logistica, Shanghai
15 May – Avocados Australia regional meeting, Bunbury WA
21 May – Avocados Australia regional meeting, Renmark SA
22 May – HARPS awareness session, Wanneroo WA (2 sessions)
23 May – HARPS awareness session , Carnarvon WA
28 May – HARPS awareness session , Mildura VIC
29 May – HARPS awareness session , Robinvale VIC
31 May – Avocados Australia regional meeting, Mareeba Q
5 June – Avocados Australia regional meeting, Stuarts Point NSW
7 June – Avocados Australia regional meeting, Childers Q
13-15 Jun – Irrigation Australia International Conference, Sydney
18-20 June – Hort Connections 2018, Brisbane
2-4 Jul – Northern Australia Food Futures Conference, Darwin
23-25 Jul – New Zealand Horticulture Conference, Christchurch
4 Sept – Asiafruit Congress, Hong Kong 
5-7 Sept – Asia Fruit Logistica, Hong Kong
8 Spt – Blackbutt Avocado Festival, Blackbutt, Q
26 Spt – Fresh Produce Safety Conference, Sydney
18-20 Oct – PMA Fresh Summit, Florida, USA

6-8 Feb – Fruit Logistica Berlin 
23-27 Spt – IX World Avocado Congress, Colombia

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.