webversion to view in your browser
Avocados Australia Guacamole 13 April 2018

Welcome to the latest edition of Guacamole. Get all the latest avocado industry news at your fingertips every fortnight!

Guac_avo stockshot 2 135x150

RSVP for your regional avocado update

Avocados Australia’s series of short regional meetings are a chance for you to hear the latest industry updates, developments with avocado imports and exports, supply chain quality improvements and to receive a free copy of the new best practice guide. Details for these free events in Queensland, Western Australia, South Australia and New South Wales are now in the Upcoming Events calendar.

Australian Avocados

New television ad will launch on 29 April!

The television ad for the avocado industry’s new three-year marketing campaign will launch on 29 April. The overarching theme of the new campaign is Avocados make everything better – Smash an Avo. The industry’s marketing activities are funded by your grower levies. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.


Encouraging horticulture industry innovation

Applications for this opportunity close on 27 April! Under a partnership with Hort Innovation, three Churchill Fellowships are being offered annually, specifically for international research on a topic related to horticulture. Research undertaken should provide clear benefit to the Australian horticulture sector and, ultimately, to the wider community.

Guac_Alvin wave_135x150_290318

Develop your leadership skills!

Applications closing soon! Avocados Australia, as part of a tropical fruit consortium, has secured seven free places for avocado growers to hone their leadership skills. Avocados Australia Chief Executive Officer John Tyas says horticultural industries need both the current and next generation of industry leaders available. The Leadership Exploration and Development (LEAD) program includes residential workshops and webinars.


Latest Hortlink now available

Get an update on all new, current and recently completed levy-funded activity with the new edition of Hort Innovation’s Hortlink. Just released, you can check out the avocado section here. As well as easy-to-read project updates, results and resources you can use in your business, Hortlink includes case studies, industry contacts and more.


Have you listed in the new Avocado Directory?

Avocados Australia is now welcoming listing applications from industry stakeholders for the new Avocado Directory. The directory allows easy access to all sorts of businesses that play a role in the avocado industry. Whether you are a buyer or seller of products or services, this directory can help you. 

Guac_BPR 135x150

New marketing campaign research

Interested in seeing the research underpinning your industry’s new three-year marketing campaign? The primary objective of the research was to understand avocado consumers in terms of the different types of consumer segments, their barriers and triggers to purchase, their purchasing behaviour, usage behaviour and a profile of who they are. You can find the Quantum research report in the BPR Library’s Marketing Reports section.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.


Maluma providing summer variety. 6/4/18.
“During this growing window, traditionally we only have Shepard avocados available so this allows us to expand our options and the variety on our shelves," a Coles rep said.

Nuffield Scholarship applications open
The theme for the 2019 Nuffield Scholarship is Produce Change. Applications are open for 28-45 year-old farmers, and close on 15 June 2018. This year, there are up to 25 scholarships on offer, each valued at $30,000.


Mexico in negotiations to access South Korea. 12/4/18.
A Korean delegation has toured Mexican avocado plantations and entry has been described as "imminent".

Mexico increased exports to China by 6%
. 10/4/18.
China exported 8.75 million kilograms of avocado to China in 2017, a 6% increase compared to 2016.

Global demand there for higher supplies. 9/4/18.
This northern summer, Peru, Mexico and South Africa are expecting larger volumes but one Dutch wholesaler believes the global appetite for #avocado will handle the supply.

Chile: imports on the rise. 6/4/18
High market prices in one of the world’s top avocado-exporting nations have led to greater imports over the last couple of months than in previous years.

Dominican Republic produces 8% of world’s avocados. 4/4/18.
However, the Republic is the 12th largest exporter, reflecting the country’s high domestic consumption levels.

South Africa expecting record exports. 4/4/18.
South Africa’s total production is forecast at 125,000MT this year compared to 110,000MT last year.

NZ: lower prices predicted for coming season. 4/4/18.
Things were looking better for the 2018 harvest, with national production forecasts of up to 3.5 million trays for the season - 1.3 million trays more than 2017/18 season.

US: record autumn avocado sales, increased promotions. 3/4/18.
Autumn sales of avocados in the US posted a four-year high of $42 million. A US consumer survey found 39% of consumers purchased avocados in the last 12 months. And marketing is being ramped up for the coming bumper season.

Camposol chasing year-round supplies. 2/4/18.
Camposol plans to eventually expand its Colombian avocado plantings to 2000ha, in order to match its Peruvian holdings.

Avocado museums, cafes and records
Cardiff (UK) is getting a pop-up avocado café, April Fool’s Day had an avocado theme for Coca-Cola, Californians swarmed to Avocado Con and there’s going to be a pop-up avocado museum (The CADO) in San Diego. The Guinness record for the world’s biggest guacamole is now held by Tancitaro, Mexico, with a 3,788 kilogram effort.


Registrations open for 2018 Irrigation Australia expo

Early-bird conference rates close 20 April! Registrations are open for the 2018 Irrigation Australia International Conference and Exhibition, which will showcase the latest in irrigation solutions, technologies and knowledge for horticulturists. The southern hemisphere’s largest irrigation event, this year’s conference theme is “Addressing the Big Issues”, with horticulture a key topic. Technology, rainwater harvesting and energy-efficient irrigation will be key interest points. Avocados Australia has secured a 10% discount for members using the code AVOCADO.
When: 13-15 June
Where: International Convention Centre, Sydney
Exhibition entry: free
Conference early-bird rates end: 20 April
Register: http://iaice.com.au 



27 Apr - Churchill Fellowship applications close
27 Apr – Efficient Farming Forum, Mareeba Q
1 May – Avocados Australia regional meeting, Crows Nest Q
2 May – Avocados Australia regional meeting, Coolum Q
14-16 May – China Fruit Logistica, Shanghai
15 May – Avocados Australia regional meeting, Bunbury WA
21 May – Avocados Australia regional meeting, Renmark SA
31 May – Avocados Australia regional meeting, Mareeba Q
5 June – Avocados Australia regional meeting, Stuarts Point NSW
7 June – Avocados Australia regional meeting, Childers Q
13-15 Jun – Irrigation Australia International Conference, Sydney
18-20 June – Hort Connections 2018, Brisbane
2-4 Jul – Northern Australia Food Futures Conference, Darwin
23-25 Jul – New Zealand Horticulture Conference, Christchurch
4 Sept – Asiafruit Congress, Hong Kong 
5-7 Sept – Asia Fruit Logistica, Hong Kong
8 Spt – Blackbutt Avocado Festival, Blackbutt, Q
26 Spt – Fresh Produce Safety Conference, Sydney
18-20 Oct – PMA Fresh Summit, Florida, USA

6-8 Feb – Fruit Logistica Berlin 
23-27 Spt – IX World Avocado Congress, Colombia

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.