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Avocados Australia Guacamole 23 June 2017

Welcome to the latest edition of the Guacamole newsletter. Get all the latest avocado industry news at your fingertips every fortnight!


Have we reached peak avocado?

The industry provides an unequivocal “no” when asked this question by ABC Radio National’s Richard Aedy for his weekly program, The Money. This program explores the Australian economy and its global connections, and on 15 June, its focus was avocado. Their interest was sparked by the recent prevalence of avocado news items, and the fact Australians now eat more avocados per head than any other English speaking country.

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Your chance to win $500

Avocados Australia is calling on industry stakeholders to complete our Online Communication Survey ‐ this enters you into the draw to win $500! We want to know your views, what is important to you and how we can do the best job of providing you with industry-relevant information. The survey should take 10-15 minutes to complete. The survey closes on 14 July and the prize winner will be announced in the Guacamole.

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New Export section!

A new Export section has just been launched in the BPR! As Australian avocado volumes continue to grow, the development of export markets becomes increasingly important to maintain industry profitability. Supplying an export market has greater inherent risk than supplying the local domestic market; there are many factors that need to be considered and the Export section is now there to help you. Log in to the BPR (or request access)!


Hortlink: the latest research updates

For an update on all levy-funded activity in the avocado industry, check out the latest edition of Hortlink from Hort Innovation. Hortlink includes easy-to-read project updates, results and more. Remember that paying a levy doesn’t automatically make you a member of Hort Innovation, the grower-owned, not-for-profit research and development corporation for horticulture. But becoming a member is free and easy here.


Western Australian events success

Eighty growers were at Lisa Roche’s orchard near Pemberton (pictured) on Tuesday for the latest Study Group event organised by Queensland Department of Agriculture and Fisheries’ Simon Newett and Kaila Ridgway. Another 30 growers took part in a bus tour of three orchards in the Perth region on Thursday. Thanks to @StratusImaging for the photograph.

Australian Avocados

Marketing our Australian Avocados

A recent 13-week digital marketing campaign reached 1.117 million people, across various online platforms and catch-up television services. Almost 90 percent of viewers watched the 30-second spots in their entirety, well above normal benchmarks. The industry’s marketing is managed by Horticulture Innovation Australia (Hort Innovation) and funded by the avocado marketing levy. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.

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Is your avocado orchard on this map?

Help map Australia's avocado orchards! Click here to access the map and then either type your farm address into the search field or zoom into your area. The currently identified avocado orchards should be shaded green. If you think there are errors, or new orchards to include, click “edit” on the top left of the screen, then click the “comments” button and move your mouse back to the map to click on the spot where you need to leave a comment. You can then type in your valuable, up-to-date information.


Regional allies join pest plant fight. 21/06/17.

Papua New Guinea and Timor-Leste have joined Australia’s fight against National Priority Plant pests. Through the introduction of pre-border surveillance, the range of pest plants monitored by departmental scientists has increased.


Avocado trials benefit from Queensland budget. 15/06/17.

The Queensland Government budget commitment to upgrade research facilities will benefit the $16.5 million Small Tree High Productivity Initiative, which focusses on how avocado trees are grown and managed.


Boom time for horticulture. 14/06/17.

Horticulture has beaten livestock to become the darling of the commodities price world. According to the major banks, horticulture was last month’s best performer, with several commodities shining with genuine price increases that had little to do with seasonality.


Costa expected to focus on avocados. 13/06/17.

The Costa family appears interested in selling berry properties leased to the Costa Group. According to the Financial Review, however, Costa Group is “primarily looking at deploying funds to growing its presence in the avocado segment”.


UK retailer invests in ripeness grading. 20/06/17.

Asda has invested in a new avocado grading machine that uses acoustic sensors to measure the ripeness of the fruit, allowing it to merchandise the product with different levels of ripeness to suit different consumers.


M&S launches laser labeled avocados. 20/06/17.

Marks and Spencer has launched avocados with laser labels, a move it says will take 10 tonnes of labels and five tonnes of glue out of the supply chain. The technology uses intense light to mark the top layer of skin.


Malaysia adds goods tax to imported fruit. 19/06/17.

Malaysia will impose a Goods and Services Tax (GST) on 60 types of food items starting July 1, including fruits such as avocado. A Customs Department director confirmed the report saying "it's only a few items not consumed by the masses”.


Californian trio charged with US$300,000 avocado theft. 18/06/17.

The three men allegedly devised a cunning plan to steal avocados from a facility where they worked, selling cash-in-hand to customers after a distribution flow change caused confusion about whether trays were to be delivered or collected.


Peruvian avocados soon on air freight to US. 16/06/17.

Entrepreneurs from La Libertad will export produce, including avocado, directly to Miami from Trujillo, starting the third quarter of this year. Airbus 300 aircraft with a cargo capacity of 43 tons will be able to enter the Carlos Martinez de Pinillos airport.


US: avocado prices add to Chipotle’s woes. 15/06/17.

The Chipotle Mexican Grill, only slowly recovering from numerous E. coli outbreaks that has kept customers away in droves now has a new problem, input prices, specifically the rising cost of avocados. The price has nearly doubled in the last year.


Peruvian avocados could have bigger window. 15/06/17.

Shipments of Peruvian avocados into the US started around two weeks earlier than last year, a possible trend for the future as new growing areas in the Highlands and northern part of the country come into production.


Brooklyn’s avocado restaurant looks to add second location. 15/06/17.

The Avocaderia has served more than 7,000 customers since opening in Brooklyn and the owners are now scouting for locations in Manhattan. Other recent developments for the avocado-focussed eatery is an avocado chocolate mousse.


Parts of China’s Yunnan province being planted to avocado. 13/06/17.

Aiming to become a key player in China's avocado market in future, Raz Dor and his team of Israeli technologists are planting up parts of Yunnan province with avocados. Production is set to boom in coming seasons. Listen to the Soundcloud or read more here.


New Zealand avocados selling for $7.49/each. 13/06/17.

Consumers at some New Zealand retailers have seen avocados selling for $6-50 to $7.49/each. New Zealand Avocado’s Jen Scoular said high prices were normal at this time of year, and supply would continue to be short until late July.

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Avocado grower study group workshops

All growers! Come along to an avocado study group workshop hosted by Simon Newett, QDAF, for access to knowledge that will lead to more consistent high yields of good-quality avocados.

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13 July – North Qld Study Group Meeting
Week of 25 July – Tristate Study Group Meetings 
6-8 Sept – Asia Fruit Logistica, Hong Kong
26-28 Sept – Science Protecting Plant Health, Brisbane
5 Oct – North Qld Study Group Meeting
2 Nov – CNSW Study Group Meeting
16 Nov – CQ Study Group Meeting
30 Nov – South Qld Study Group Meeting

18-20 June - Hort Connections 2018

Horticulture Innovation Australia
Guacamole has been funded through project AV15002 by Horticulture Innovation Australia Limited using the avocado research and development levy and funds from the Australian Government.