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Avocados Australia Guacamole 27 October 2017

Welcome to the latest edition of Guacamole. Get all the latest avocado industry news at your fingertips every fortnight!


Australia’s first avocado pop-up cafe

Marketing of Australian avocados is coming to Sydney in November, in the form of a pop-up restaurant in Surry Hills. The Good Fat café is an Australian Avocados initiative and will be open 2-30 November with Chef Liam Crawley at the helm, along with a Head of Avo Control, recruited via a job search this week.

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Canadian pension fund likely Jasper purchaser

The West Australian newspaper this week named the Canadian-based Ontario Teachers’ Pension Plan as the likely purchaser of Jasper Farms, near Busselton in Western Australia. The newspaper also speculated the deal was worth about $180 million. Jasper Farms owner Neil Delroy did not comment in the story.

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Jennie Franceschi wins WA business award

Fresh Produce Alliance’s Jennie Franceschi is the 2017 WA Telstra Business Woman of the Year, the award a recognition of her pioneering efforts for the industry in the state and eventual move into processing. Jennifer and her team have developed an avocado range, a baby food range, and will soon bring a low-GI range to market.


Capitalise on plant-based diets: PMA chief

Produce Marketing Association CEO Cathy Burns says industry needs to capitalise on the growing popularity of plant-based diets. “This ought to be right in our wheelhouse. I mean, aren’t we the original plant-based diet?” Burns asked attendees at last week’s PMA Fresh Summit in New Orleans. The PMA CEO also pointed to Nielsen research showing consumers were eating and purchasing more fruits and vegetables to address specific health concerns.


Low-fat avocados spark Sunrise debate

Last edition of Guacamole, we brought you news of a Spanish company’s moves to market low-fat avocados sourced from Central America. This week, the news reached Channel 7’s Sunrise team and their viewers. The Facebook commentary was overwhelmingly viewers pointing out the good fats in avocados and decrying the need for any low-fat option.


Marketing keeps avocado in front

Avocado marketing is more important than ever as the global marketplace is continuously introduced to new ingredients and new ways to use well-known options. This week celebrity chef Nigella Lawson (who increased avocado sales after she featured smashed avo) promoted pandan as the next food trend. And pumpkin is also out for the breakfast market, with the more economical smashed pumpkin now on the menu in London.

Australian Avocados

Marketing our Australian avocados

Nearly 1.6 million people were reached by the Australian Avocados Facebook page in September. The top-performing post for the month was a cheeky take on the serious subject of picking the best avocado – only squeeze me if you want to keep me. See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian Avocados.

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OrchardInfo Tree Census opens for 2017

Orchards will soon be emailed their Avocados Australia OrchardInfo tree census link, and if you’ve participated before, your form will be pre-filled. Just check the existing data is accurate, and update with any changes. Those who complete the form by 12 November go in the draw to win one of ten $100 Visa gift cards. Contact Sue or Amanda on 07 3846 6566 with questions.


Have you listed in the new Avocado Directory?

Avocados Australia is now welcoming listing applications from industry stakeholders for the new Avocado Directory. The directory allows easy access to all sorts of businesses that play a role in the avocado industry. Whether you are a buyer or seller of products or services, this directory can help you. 

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New North Queensland materials in the Library!

Meeting minutes from the Avocado Study Group workshop in North Queensland are the latest additions to the Best Practice Resource (BPR) section of the Avocados Australia website in the BPR Library under Event Proceedings. Also added was the avocado pollination observations for 2016, to the Pollination page of the growing section.

The BPR is our free online one-stop-shop to support best practice throughout the Australian avocado supply chains. We encourage all of our stakeholders to register and access this vital resource. If you are already registered, log into the BPR and click on “What’s new on the BPR” on the welcome page. You can log in (or request access!) via www.avocado.org.au/best-practice-resource/.


Apples and blueberries next China focus. 23/10/17.
Australia and China have agreed to new horticulture market access priorities with China. Blueberries will progress after mainland apples. Unfortunately, avocados aren’t on the list yet.


Online growing in Australia. 18/10/17.
While online grocery shopping accounts for only 2% of the Australian sales, it’s growing seven times faster than the total market, according to CupoNation.


Avocado trade report released for Q2. 16/10/17.
Hort Innovation has released the latest avocado horticulture trade intelligence report, showing a 10% year-on-year growth for Australian exports.


Network costs drive electricity costs. 16/10/17.

The ACCC says a huge increase in electricity network costs has caused rising power bills. It’s already impacting on consumer fruit purchases and the food & grocery sector is concerned about rising gas prices.


New chair for NZ Avocado Growers. 25/10/17.
Tauranga avocado grower Tony Ponder has been elected as the New Zealand Avocado Growers Association and Avocado Industry Council chairperson, replacing Ashby Whitehead.


Irma’s destruction provides Dominican opportunity. 23/10/17.
Damage to Florida’s avocado crop might be a boon for Dominican Republic producers of green-skinned avocados.


Avocado fashion gets celebrity boost. 23/10/17.

American model Chrissy Teigen started an avocado swimsuit fuss online this week. The celebrity mother released images of herself and daughter Luna in the suits to promote a new cookbook. The image has more than a million Instagram likes.


Seeka adds orchards to NZ holdings. 20/10/17.
Michael Franks, Seeka’s CEO, told FreshPlaza that the purchase was an important step in expanding Seeka’s integrated avocado business. Seeka has had record net profits recently, due in part to its Australian earnings.


First commercial harvest in China’s Yunnan. 20/10/17.
Pu'er Green Silver Biological Co Ltd will have its first commercial harvest this year, from what is currently China’s largest avocado cultivation base. The bulk of China’s imported avocados come from Chile.


New product claims to keep avocados ripe for longer. 16/10/17.
Apeel Sciences in the US has developed a natural, edible solution, Edipeel, to extend the shelf-life of produce, including avocado.

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Avocado Study Group Workshops

All growers! Come along to an avocado study group workshop hosted by Simon Newett, QDAF, for access to knowledge that will lead to more consistent high yields of good-quality avocados.

Please note, the date of our last workshop for the year has changed! The South Queensland event will now be held on 7 December.



2 Nov – CNSW Study Group
2 Nov – QAWN Workplace Essentials workshop, Gympie, Qld
3-5 Nov – China FVF, Beijing
14 Nov – QAWN Workplace Essentials workshop, Caboolture, Qld
22 Nov – QAWN Workplace Essentials workshop, Logan, Qld
16 Nov – CQ Study Group
7 Dec – South Qld Study Group (note date change)

6 Feb – QAWN Workplace Essentials workshop, Mareeba, Qld
7 Feb – QAWN Workplace Essentials workshop, Bowen, Qld
18-20 June – Hort Connections 2018
4 Sept – Asiafruit Congress 
5-7 Sept – Asia Fruit Logistica

Horticulture Innovation Australia
Guacamole has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.