Articles (Public) Archive - Avocados Australia

Content to share – Australian avocado quality insights

Welcome

Thanks for clicking through for more information about avocado quality monitoring here in Australia. This article content and images (click to open without text overlay) have been developed for you to share in digital and print communications you have with your stakeholders, on behalf of the Australian avocado industry’s Monitoring avocado supply chain quality project (AV22011).

Each edition will contain timely insights for wholesalers, marketers and independent retailers. Article content will be focused on opportunities for driving improved returns for retailers through increased purchase size and frequency of Australian avocados.

Articles are designed so that they can be added together into one feature under the first heading when this is suitable for your communications platforms.

Samples of independent retailer displays suggest 83% of avocado purchases would result in a satisfied customer

Avocado industry quality monitoring results reported earlier this year, identified a large variation in the proportion of acceptable (less than 10% damaged flesh) fruit at different retailers.

A large opportunity for independent retailers to increase repeat purchases and to leverage the strong Australian avocado supply was identified, with 83% of avocado purchases at independent stores sampled being classed as acceptable in comparison to around 90% acceptability at major retailers.

Independent retailers had slightly more firm-ripe and ripe fruit in comparison to major retailers, and this could explain the slightly poorer quality at independent stores. Softer fruit had more bruising and rots, which implies that firmer fruit should be sold at retail. However, consumers demand ready to eat fruit, so there is a clear trade-off between sales, and quality. Providing ripe fruit at stages 3-4, rather than stage 5 ripe and ensuring fruit is not stacked on top of each other on display, assists reducing flesh bruising.

Previous research has shown that consumers squeeze more fruit if it is difficult for them to find one at the preferred ripeness stage. Uniformly ripe fruit should therefore be displayed – including a split display of fruit which clearly differentiates the two available stages of ripeness for consumers.

Industry project to monitor quality providing key services

A new industry quality monitoring project is now underway to continue to provide valuable insights to all supply chain stakeholders about opportunities to increase Australian avocado sales through improved quality.

Fruit quality will be monitored in major and independent retail stores in Sydney, Melbourne, Brisbane and Perth and maturity monitored at the wholesale market. Detailed, timely feedback on quality will be provided to the supplying packhouse, and deidentified reports will be provided to retailers sampled.

Independent retailers are encouraged to be proactive in addressing quality concerns raised in assessment reports provided. If you need assistance identifying the potential cause of issues, you can email quality@avocado.org.au and our expert team will assist you.

It is great to see some independent retailers utilising these reports on their displays to give consumers confidence in the quality of avocados available for purchase at their store.

August to October 2023 overall quality excellent – Check the results!

Fruit quality across all retailers has continued to improve in October, with 98% acceptable fruit, up from 91% in September. Retail monitoring in Sydney, Melbourne and Perth has shown consistently high quality between cities. All growing regions have met or exceeded the industry’s 90% acceptable fruit target.

Bruising was the only cause for unacceptable fruit and has fallen below the 12-month average. This reduction in bruising could be attributed to a shift in fruit ripeness, with a 20% increase in average firmness at purchase. The average fruit age has remained consistent, with a slight drop to 14 days from pack to purchase. Retailers can explore the detailed results in Retail Quality section of Best Practice Resource (BPR) on the Avocados Australia website.

Access the resources available!

Register for access to the BPR to explore further reports and insights including maturity monitoring reports (dry matter %) for recent months. All recent reports are also explained further in a webinar presentation on quality results over the last few months (scrub to 28m:50s). Maturity monitoring has concluded for 2023 and will recommence with the start of the Shepard season in January 2024.

Acknowledgement

This page content has been prepared by the Monitoring avocado supply chain quality project (AV22011). This project is managed by Avocados Australia, has been funded by Hort Innovation, using the avocado industry research and development levy, with co-investment from Avocados Australia, Applied Horticulture Research, the Queensland Department of Agriculture and Fisheries, WA Department of Primary Industries and Regional Development and contributions from the Australian Government.

Please contact the Avocado Quality Project Team on quality@avocado.org.au for more information.

Avocados Australia Limited tests biosecurity protocols

The response to detections of new plant pests in Australia that could adversely affect Australian avocado growers remains a key focus of Avocados Australia Ltd (AAL). Recently key stakeholders came together to test Avocados Australia’s biosecurity protocols.

Responses to the detection of these pests are managed in accordance with the Emergency Plant Pest Response Deed (‘the EPPRD’). The EPPRD is a legally binding agreement made between Plant Health Australia (PHA), the Australian Government, all state and territory governments, and plant industry signatories. The EPPRD addresses the management and funding of responses to emergency plant pest incidents, including the potential for owner reimbursement costs for growers. Notifications of new pest detections under the EPPRD are considered carefully by AAL as a signatory to the Deed.

To support industry preparedness, Avocados Australia (AAL) in partnership with PHA has developed a Biosecurity Incident Standard Operating Procedure (BISOP) under the Hort Innovation project ‘Avocado Industry Biosecurity Strategy 2022 – 2026’ that clearly documents the ‘what, how, when and why’ in responding to exotic pest detections that could impact Australian avocado growers.

The AAL BISOP and its underlying decision-making processes were recently tested on 25 October 2023 as part of a scenario-based emergency plant pest detection response exercise – ‘Exercise Proteger’. Participants included all AAL Board members, AAL CEO John Tyas, Grant Telford (Biosecurity Strategy Project Manager), Anna Petrou (AAL Communications Manager) and Louise Dunker (AAL Finance Manager). The exercise was facilitated by Naomi Wynn (PHA Learning and Development Manager) and Susanna Driessen (PHA General Manager of Emergency Response).

Learnings from the exercise will be used to refine AAL’s BISOP further.

Also of note, AAL’s new Board Director Chip Saint has taken on the role of National Management Group representative under the Deed, and we would like to thank Tristate Board Director Kym Thiel for his prior service in this role.

This article is part of the Guacamole enewsletter issued on 10 November 2023.

Production RD&E Advisory Panel meet for Avocado Ideation Workshop

A revised approach to the identification and creation of relevant and impactful research and development investments for the Australian avocado industry continues to gain momentum.

On the 10 October, the Production RD&E Advisory Panel members, along with guest growers and industry stakeholders from all the major growing regions, gathered in Brisbane for a Hort Innovation avocado investment ideation workshop.

They were charged with the task of providing input for further development of targeted concepts for projects aligned with the Avocado SIP.

The themes for consideration were derived from a range of areas including a SIP gap analysis, outputs from the recent Avocado R&D Forum, recent avocado topic reviews and summits and industry feedback.

The aim of the day was to agree on the strategic direction for a subset of concepts from within the Avocado SIP.

As many industry stakeholders would be aware, the Hort Innovation Strategic Investment Plan (SIP) for the avocado industry was developed through a consultation process with levy payers and industry stakeholders in 2022 and forms the guide for investment of the avocado industry levy.

During the recent ‘reset and refresh’ process initiated by Hort Innovation, the avocado industry advice mechanism underwent some changes, including the formation of a Production Research, Development and Extension (RD&E) Advisory Panel which has a key focus on production investments.

These investments align predominantly (but not exclusively) with Outcomes 2, 3 and 4 within the SIP:

Outcome 2 – Industry supply, productivity and sustainability: Improve industry productivity (inputs/outputs) to increase local and international competitiveness, while maintaining viability and sustainability of supply.
Outcome 3 – Extension and capability: Building capability and innovative culture
Outcome 4 – Business insights Improved decision-making in the Australian avocado industry through the use of consumer knowledge and tracking, trade data, production statistics and forecasting, and independent reviews.

With a keen focus to align RD&E investment with industry strategic priorities and be responsive to industry needs, this panel seeks to prioritise levy investments in order to deliver value to growers across the industry.

The day was a collaborative event with a strong feeling of shared goals. A range of concepts were fleshed out to articulate key challenges and desired outcomes.

From the outputs of the ideation, the Hort innovation R&D team will further consult with industry and researchers to scope recommendations for investments which will be brought forward to the Production RD&E Advisory Panel for consideration at the next advice meeting in December.

An outline of how the ideation process connects with the flow of research problems and opportunities through to projects is illustrated in this schematic here.

This article appears as part of the 27 October 2023 issue of the Guacamole enewsletter.

Reducing the impact of departure temperature on fruit quality

Increases in supply chain times may occur in coming months with consistently high supply and the potential for disruptions to logistics. Increased storage time in the supply chain can occur both prior to and post ripening and lead to higher fruit age.

The impact of longer supply chains on fruit quality can be considerable depending on the pack shed departure temperatures of consignments. Previous supply chain project (AV18000) identified that packhouse departure temperatures are generally not meeting best practice recommendations (5°C for Hass and 7°C for Shepard) for 76% of samples. Average departure temperatures have ranged from 9 to 11°C in recent years (Figure 1 below).

Relatively short avocado supply chains of less than 2 weeks can mask the impact of less-than-ideal consignment temperatures, but once the market conditions see fruit age increase, fruit defects increase markedly (Figure 2 below).

a) Good quality fruit when ripened upon arrival in market
b) Reduced quality when fruit is held for an extra 2 weeks in market before ripening

Ensuring fruit leaves the packhouse at the recommended temperature sets the scene for the rest of the journey. Refrigerated trucks are not designed to pull the temperature down if the fruit is loaded too warm.

Real-time data loggers, suitable for monitoring product temperature and location in domestic supply chains, can cost as little as $50. The information they can provide can enable you to monitor and manage your consignments with your marketers. Fruit that may have reduced shelf life due to poorer temperature management can be pushed through to retail as a priority, ensuring it reaches the consumer in optimum condition.

Within the supply chain component of the new Monitoring Avocado Supply Chain Quality (AV22011) project, avocado consignments will be sampled and handled in two ways:

Standard treatment – Taken from the commercial ripener and kept at 20°C until medium-soft ripe before quality assessment.
Challenge treatment – Taken from wholesaler, stored for 14 days at the recommended temperature, commercially ripened and held at 20°C until medium-soft ripe before quality assessment.

The Challenge treatment will provide valuable insights into what happens to fruit quality when supply chains are delayed. Where issues are identified, the in-region project staff will be able to provide traceback services and management advice to assist growers and packers to identify methods to improve fruit quality.

For further information on supply chain quality monitoring please contact John Agnew from the Queensland Department of Agriculture and Fisheries (john.agnew@daf.qld.gov.au) or Anne Larard (idm@avocado.org.au) from Avocados Australia.

This article appears as part of the Guacamole 27 October 2023 enewsletter.

Retail Media Campaign Update

The avocado Hort Innovation marketing program invests in retail media to trigger purchase at the last point of the shopping journey. This is an important activity as consumer research conducted last year, highlighted that avocados are not on shopping lists – therefore we need to be active in reminding consumers to purchase. A comprehensive online media retail campaign with the two major retailers ran from March to June this year.

During the campaign period, 563,000 customers purchased avocados through one retailer’s online shopping channel.  Of those customers, 146, 380 (26%) were new customers to the avocado online category. In addition, weekly online sales were up 20 per cent versus the same time last year for this retailer.

With the other retailer, 99,500 new customers purchased avocados through the online shopping portal over the campaign period. 73% of customers who clicked on the tile advertisement added an avocado to their basket.

To manage investment into retailer marketing channels, Hort Innovation’s media agency approves each online activation before going live. At the end of a campaign period, Hort innovation receives detailed results from each retailer post campaign, to evaluate the activity and share updates to industry.

This article appears as part of Guacamole, the 29 September 2023 edition.

Take Note – BOM Long-Range Forecast Overview

The Bureau of Meteorology (BOM) has issued the latest long-range forecast overview on 24 August, here. For September to November BOM is forecasting:

Below median rainfall is likely to very likely (60% to greater than 80% chance) for most of Australia
Above median maximum temperatures are very likely (greater than 80% chance) for almost all of Australia
Warmer than median minimum temperatures are likely (60% to 80% chance) for most of Australia, with chances increasing to very likely (greater than 80% chance) for western and eastern areas
Including likely El Niño development, potential positive Indian Ocean Dipole development, and record warm oceans globally

The following advice has been supplied to us from Bridie Carr, Senior Extension Horticulturist at the Department of Agriculture and Fisheries:

Impacts of extreme heat can include floral abscission, fruit drop, reduction in fruit size, reduced photosynthesis, and root death. Protecting avocado trees from heat events starts with optimum orchard setup and healthy trees. The best thing to do for managing heat stress from heat events is to anticipate the stress and get the water on before it arrives. Hydrating trees prior to heat stress to keep stomata open is crucial, as a water-stressed tree cannot effectively respond to heat stress, and a heat-stressed tree cannot meet water demand due to closed stomata. If the stomata close the plant begins to heat up and sunburn occurs. The aim is to prevent the closure of the stomata (transpiration) which begins to take place in periods of heat stress when temperatures are above ~35 degrees Celsius. Stomata also close during light stress (low light/intensity) and water stress. Hydrating trees prior to heat stress to keep stomata open is crucial, as a water-stressed tree cannot effectively respond to heat stress, and a heat-stressed tree cannot meet water demand due to closed stomata.

Preventing heat damage to avocado can be assisted through environmental management, applying protectants, and managing nutrition.

Optimal irrigation management (reducing water stress) – monitoring soil moisture and temperature
Windbreaks (increases humidity and evaporative cooling)
Mulch (soil temperature cool, keeps roots cool, healthy more resilient tree)
Overhead misting/irrigation (microclimate management, common practice in Tristate – turn on automatically when >32 degrees)
Cover cropping/inter-row cropping to reduce soil radiation off bare soil (burning foliage and cooking roots)
White paint/sunscreen on trunks for sunburn protection before pruning trees (easier to apply before rather than after pruning)
Good nutrition – a healthy tree is more resilient and will withstand a heat event better than an unhealthy one

Growers also need to be considering what this may mean for future water resourcing and adjusting your business plans appropriately. The BPR has resources and further information to support you managing your orchard, under the growing section HERE.

This article appears as part of the Guacamole 1 September 2023 issue.

Supply chain quality monitoring kicks off

Supply chain monitoring recommenced last month under the new ‘Monitoring avocado supply chain quality’ (AV22011) project which will, on average, monitor 75 supply chains each year for the next 3 years. This follows on from the supply chain monitoring undertaken under the successful AV18000 project that encouraged pack sheds to improve fruit quality.

The average results for June harvest are that 88% of north Queensland and 99% of central Queensland fruit samples have less than 10% damage suggesting a good result for avocado consumers.

The project team led by Avocados Australia have been busy since the start of the project implementing new ideas to improve monitoring data collection and reporting as well as the process for undertaking tracebacks on any poor results found. Challenge tests continue to be undertaken to also give pack sheds an indication of their fruit robustness.

Results will also be shared more broadly with industry through updates in Guacamole, Talking Avocados magazine, the Best Practice Resource, regional forums and webinars. Registration for the first industry webinar on 14 August can be found here.

For further information on supply chain quality monitoring, contact John Agnew from the Department of Agriculture and Fisheries (John.Agnew@daf.qld.gov.au), or Anne Larard (idm@avocado.org.au) from Avocados Australia.

The project Monitoring avocado supply chain quality (AV22011) has been funded by Hort Innovation, using the avocado industry research and development levy, co-investment from Avocados Australia, Applied Horticultural Research, the Queensland Department of Agriculture and Fisheries, WA Department of Primary Industries and Regional Development, Rudge Produce Systems and contributions from the Australian Government.

This article appears as part of the Guacamole Enewsletter 4 August issue.

Supply chain quality monitoring kicks off

The average results for June harvest are that 88% of north Queensland and 99% of central Queensland fruit samples have less than 10% damage suggesting a good result for avocado consumers.

The project team including the Department of Agriculture and Fisheries, Applied Horticultural Research and Avocados Australia have been busy since the start of the project implementing new ideas to improve monitoring data collection and reporting as well as the process for undertaking tracebacks on any poor results found. Challenge tests continue to be undertaken to also give pack sheds an indication of their fruit robustness. As such the reports are now starting to flow to those pack sheds already sampled through this new project.

Results will also be shared more broadly with industry through updates in Guacamole, Talking Avocados magazine, the Best Practice Resource, regional forums and webinars.

For further information on supply chain quality monitoring, contact Noel Ainsworth from the Department of Agriculture and Fisheries (noel.ainsworth@daf.qld.gov.au), or Anne Larard (idm@avocado.org.au ) from Avocados Australia.

This article appears as part of the 21 July 2023 Guacamole issue.

Retail quality & wholesale maturity monitoring restarts this month

Retail quality monitoring recommences this month, following on from the successful AV19003 project which identified improvements in the retail quality of Hass and Shepard avocados. The new project, ‘Monitoring avocado supply chain quality’ (AV22011) will deliver 3 years of retail quality monitoring at major and independent retailers in Brisbane, Sydney, Melbourne and Perth.

Suppliers and retailers will receive rapid feedback on quality of their fruit at retail, with near-weekly monitoring. The new project allows for more flexible sampling, with additional feedback provided when quality issues arise, such as during transition of varieties and growing regions, or during periods of strong supply. Ongoing retail quality issues will be investigated through supply chain tracebacks, and discussions with the major retailers.

Fruit maturity will be monitored at wholesale to ensure minimum maturity standards are met. Monitoring will be targeted at the start of supply for each growing region.

Results will be shared through monthly summaries in Guacamole, Talking Avocados magazine and the Best Practice Resource. The team will also provide updates at regional forums and webinars.

For further information on retail and wholesale quality monitoring, contact Adam Goldwater from Applied Horticultural Research (adam.goldwater@ahr.com.au ), or Anne Larard (idm@avocado.org.au ) from Avocados Australia.

This article appears as part of the 7 July 2023 Guacamole issue.

Avocados Australia CEO visits India & meets with key stakeholders

Market access to India is very close, with the ten trial shipments to India progressing well. This week John Tyas, CEO of Avocados Australia, made his first visit to India post-Australian Avocados provisional access into the India Market. Here is John holding his first tray of Australian avocados in India. These are Costa Group avocados grown in Queensland and John is with their importers Sudhir Suri CEO and Manav Suri COO of Suri Agri Fresh. Together they discussed the promising future of Australian Avocados in the dynamic India Market. Additionally, John took part in retail visits to Nature’s Basket, Modern Bazaar and conducted a walk-through of the Traditional Retail Khan Market and INA Market. This provided John with a comparative view of the Indian trade environment. In retail stores John saw very little point-of-sale information which suggests an opportunity for strong country of origin branding and consumer education.

John also had the opportunity to meet with AMPRO Marketing and Tejaswi Rathore (Head of Marketing Austrade Food & Beverage) to discuss marketing and category development ideas for Australian Avocados. He also met with Sumit Saran, a well-known market development consultant from SS Associates who is managing the World Avocado Organisation marketing program currently underway in India. Talks are underway for Australia to participate in this program.

John attended special events at the High Commission and saw presentations from key Australian government representatives. While in India, he also had the opportunity to engage with the Hon. Minister Watt, Minister for Agriculture, Fisheries and Forestry, on issues of importance to the Australian avocado industry.

We thank AMPRO Marketing for assisting with John’s visit. AMPRO Marketing will be coordinating the official Australian Avocados launch in Delhi. More information about the launch will be sent out to industry stakeholders very soon.

This article is part of the 7 July 2023 issue of Guacamole, our fortnightly enewsletter.