Australian Avocados Win Over Japanese Consumers

Australian Avocados are taking Japanese consumers by storm, thanks to a highly successful influencer marketing campaign designed to boost awareness and inspire new culinary experiences. By partnering with five popular Instagram cooking influencers, the campaign exceeded expectations—reaching over 1 million Japanese consumers, an impressive 155% of its original goal, well before its official conclusion on January 31.

Innovative avocado creations like deep-fried Prosciutto Frites, Avocado Cheese Cocotte, and Avocado Bacon Rolls captivated social media audiences, sparking excitement and curiosity. Enthusiastic comments on the posts indicated growing consumer interest, with many eager to try these unique recipes and actively searching for Australian Avocados in stores.

To build on this momentum, Australian avocados were also promoted in AEON supermarket stores in January. AEON is one of the largest retailers in Japan, providing excellent consumer exposure. The campaign showcased Australia’s premium-quality avocados while educating consumers on selecting ripe avocados and incorporating them into both traditional Japanese dishes and Western-inspired meals.

This article appears as part of the 17 February 2025 issue of Guacamole.

Was this page helpful?