Australian Avocados FY27 marketing program launched

Australian Avocados launches year-round campaign to inspire more avo moments

Australian Avocados has launched its FY27 marketing program to encourage Australians to buy, choose and enjoy avocados more often.

The program brings together two consumer campaigns: Avo-Can-Do So Can You, which celebrates avocados as a delicious and nutritious everyday staple, and Are You Bruisin’ While Choosin’?, which helps shoppers learn the right way to check an avocado for ripeness.

Together, the campaigns will appear across TV, online video, social media, audio, retail media, public relations and Australian Avocados’ own channels, creating an ‘always-on’ presence throughout the year with peak activity during key supply periods.

What shoppers will see and hear

The Avo-Can-Do So Can You ads will run nationally on TV channels such as 7, 9 and 10, helping position Australian avocados as an easy choice for breakfast, lunch, dinner.

Video content will also appear on YouTube and Broadcast Video on Demand services, including Netflix and Amazon Prime. These placements will feature both the brand campaign and ripeness-checking messages, showing Australians how to enjoy avocados and how to choose them with confidence.

On Meta and TikTok, Australian Avocados will share a mix of paid and organic posts, including images and videos that focus on simple meal ideas, everyday use occasions and tips for checking ripeness.

Reaching people while they shop

Retail activity will bring the messaging close to the point of purchase. This includes retail out-of-home screens, in-store radio, point-of-sale material, Fresh Magazine advertising and digital display on retailer websites.

These placements are designed to reach people when they are planning meals, shopping online or making decisions in-store, with creative focused on meal inspiration and shopper education.

Building awareness throughout the day

National radio, programmatic audio and retail in-store radio will extend the campaign into commuting, on-the-go and shopping moments. Public relations, media coverage and Australian Avocados’ owned channels will also support the campaign messages and help reach more Australians.

Distribution plan

Why it matters

By reminding consumers about avocados at key consumption moments with important educational messages on how to handle an avocado, the FY27 program aims to:

• keep Australian avocados top of mind
• support growers
• and help consumers enjoy a better avocado experience at home.

Acknowledgements

Issued on behalf of Hort Innovation: This project is funded by Hort Innovation, using the avocado marketing levy.