About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

Australian Avocados Facebook page reaching target audience

The Australian Avocados Facebook page has continued to post content that not only reaches a large number of consumers, but is something with which they are highly engaged. Nearly 1.6 million people were reached by the content in the month of September.
The top performer for this month was the “only squeeze me if you want to keep me” post which was successful for its cheeky take on a key message – how to pick the best avocado.

Another popular post was the video from the recent Studio 10 cooking segment. Reaching 389,000 people, it was a great way to expand on the television audience of the cooking demonstration.

This update was provided by Hort Innovation for Guacamole 27 October 2017.