Avocado popular on Facebook

The Australian Avocados Facebook page continues to share content with our fans. In August alone, more than 1.2 million people were reached with avocado content. More details about the social media campaign will be reported on in the next Guacamole.

25-year campaign success

To celebrate 25-years of smashed avocado, we collaborated with international restaurateur Bill Granger to create the new avocado dish of 2018. We have continued to receive coverage off the back of this campaign, with 66 articles appearing across both traditional and social media, with a reach of more than 7.8 million. With two more months of the campaign still to run, it is anticipated that these numbers will continue to rise.

Television commercial returns

The Australian Avocados Television Commercial (TVC) will be back on screens in September. The TV activity will launch on 9 September, with the TVC airing for two weeks, and then one week off and one week on, concluding with the TVC airing on The Block grand finale episode, which is sure to receive very high ratings.

This activity in addition to Retail and Gym Out of Home (OOH) activity, and online advertising on contextually relevant websites, YouTube and Spotify. This activity runs into September, and full results will be reported on after the completion of the campaign.

About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

This update was provided by Hort Innovation for the 31 August 2018 edition of Guacamole.