Australian Avocados Marketing Update 7/7/17
About the marketing program
See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is provided by Horticulture Innovation Australia (Hort Innovation) and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer related publications and platforms.
Avocado fans are loving the content on MyFoodBook (www.myfoodbook.com.au), a recipe and cookbook community that includes more than 200,000 subscribers, and promotes recipes to more than 2.8 million people each month. Australian Avocados activity has involved a number of recipes being included on the website, with The Avocado, Garlic and Cheese Pull-Apart Bread performing particularly well – being viewed more than 18,200 times as of 1 June.
An ongoing part of the marketing activity is the Australian Avocados Facebook page.
- Reach = the number of people your posts have reached, plus likes, comments, shares and more.
- Reactions = reactions, comments ad shares.
“Whoever came up with this brilliant breakfast hack deserves a public service award!” went live 5 June.
Ad Metrics (as of 9 June): Reach – 797,952 / Comments – 5,900 / Likes – 5,465 / Reactions – 518 / Shares – 929.
“Is this what avocado looked like in the 90’s?” went live on 2 June
In less than one day, it had achieved – Ad Metrics: Reach – 172,485 / Comments – 72 / Likes – 397 / Reactions – 52 / Shares – 19.
“Avo bagel to start your day” went live on 22 May
For the month of May, this hit the following metrics. Ad Metrics: Reach – 163,815/ Comments – 907 / Likes – 2,855 / Reactions – 664 / Shares – 442
This update was provided by Horticulture Innovation Australia for Guacamole 7 July 2017.
Date Published: 07/07/2017