Avocado Foodservice Program working to increase usage

Australian Avocados Foodservice Update

The Australian Avocados Foodservice program aims to increase avocado usage across key foodservice outlets – including quick service restaurants, cafes, pubs, and clubs – by engaging foodservice professionals with recipe inspiration, educational resources, and provenance and grower stories.

Since launching the communications strategy, the team has developed a strong brand look and feel, alongside a suite of inspirational imagery and recipe content for use across multiple platforms.

Inspirational Recipe Content

A collection of versatile avocado-based recipes have been secured in collaboration with some of Australia’s most influential chefs, showcasing how avocados can be used in a wide variety of dishes and cuisines. Captured through both photography and video, this content will be featured on the Australian Avocados website and social media, inspiring foodservice operators to explore new and easy ways to incorporate avocados into their menus.

Featured chefs include:

• Jake Smyth from Mary’s
• Mitch Orr from Kiln, Sydney
• Darren Robertson from Rocker, Bondi
• Tom Pye from Good Ways Deli
• Julian V Cincotta from Butter, Sydney
• Andy Bowdy from Ace Hotel
• Amanda Fuller from Mejico
• Jamie Gannon from Laundy Hotels

These chefs will also share the content with their own social media audiences, further amplifying reach.

Foodservice launch event – 12^th May 2025 | Lana at Hinchcliff House, Sydney

To deepen engagement with the sector, Australian Avocados will host an exclusive event for 80 chefs and providores at the stylish Lana at Hinchcliff House. The occasion will include:

• An avocado-inspired sharing menu, with avocados featured in every dish – even in a welcome drink!
• A live masterclass led by two renowned chefs, demonstrating ways to incorporate avocado into menu items.
• An ‘in conversation’ segment with avocado growers, offering behind-the-scenes insights into avocado provenance.

Jake Smyth, celebrated chef and co-founder of Mary’s, will be MC for the event and participate in the masterclass.

Sponsorship of the Australian Burger Awards

To increase visibility within the foodservice space, Australian Avocados are proud to sponsor the Australian Burger Awards at this year’s Foodservice Australia Conference. As part of the Technical Burger category, participating chefs are encouraged to use sponsor products – meaning Australian avocados will feature prominently across entries. Australian Avocados branding will also be featured at the event, providing additional exposure to foodservice professionals.

Through high-impact content, strategic partnerships, and direct engagement, the Australian Avocados Foodservice Program is paving the way for increased avocado use across the industry. Stay tuned for more updates in the coming months!

This article appears as part of the 28 April 2025 issue of Guacamole, our enewsletter.

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