Avocado Marketing Update 18/4/17

This update was provided by Horticulture Innovation Australia for Guacamole 18 April 2017.


Sydney Royal Easter Show 2017

Keeping avocados top of mind and reminding consumers what makes avocado special is the strategy behind the latest digital advertising at the Sydney Royal Easter show 6-19 April 2017.

The Sydney Royal Easter Show is Australia’s largest annual event, attracting close to 800,000 people each year. It is a celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for people of all ages and backgrounds to enjoy.

The audience at the show is a combination of preschool/primary school families and empty nesters with 72% of the audience being female and 35% aged between 35-49yo.

Avocados will have a digital presence at the show with exposure via a combination of the television commercial and static ads on the big screen in the stadium, banner boards in the stadium and 52 plasma screens around the grounds.

In total:
TVCs: 112 x 15 sec
Static slides: 350 x 15 sec
BannerBoard: 350 x 20 sec
Plasma TVCs: 112 x 15 sec



Our “always on” approach with Facebook means we are part of the daily conversation with consumers inspiring them, reminding them and educating them about the fabulous taste, versatility and benefits of avocados, no matter what the occasion.

 Current Post: “Put the chocolate to good use with this delicious recipe…” on 9th April

Ad Metrics:
Reach – 97,992
Comments – 59
Likes – 1,131
Reactions – 52
Shares – 51



Post: “Who else is salivating watching this avo…” on 1st April

Ad Metrics:
Reach – 423,857
Comments – 340
Likes – 1,248
Reactions – 145
Shares – 56



Instagram – Another word for Avo inspiration!|
Current Shared Post has received 162 organic likes


Author: Claire Tindale-Penning, Marketing Manager Hort Innovation
Date Published: 18/04/2017