Shepard campaign delivering strong reach

The Shepard avocado seasonal campaign is now in full swing, with marketing activity rolling out nationally across multiple media channels to keep Australian avocados front-of-mind with consumers.

The campaign is running across broadcast TV, digital TV, paid social media, outdoor advertising, broadcast and digital audio, and retail online media, supported by targeted messaging highlighting the unique qualities of Shepard avocados and encouraging Australians to enjoy them while they are in season.

Earned media activity kicked off in late February, including the National Toast Day collaboration with chef Darren Robertson, encouraging consumers to get creative with their avo toast. The activity included a feature on The Morning Show and coverage across food and lifestyle media outlets.

Click on the Preview Image Below to Watch the Morning Show Segment

Early results from the campaign are strong, with 35 media placements generating more than 21.5 million opportunities to see, helping drive awareness and consideration among Australian consumers.

Australian Avocados’ social media channels are also continuing to highlight the versatility of avocados through recipe content and chef collaborations. Recent content featuring chefs Darren Robertson and Tom Walton has delivered strong engagement, with the Avo Toast Like a Pro series generating more than 315,000 views and over 5,000 interactions.

More insights into the broader FY26 domestic marketing strategy and upcoming campaigns will be featured in the Autumn edition of Talking Avocados.

This article appears as part of the 13 March 2026 issue of Guacamole, our e-Newsletter.