Domestic marketing update

All marketing channels are ‘on’ and ready to drive domestic demand for Australian avocados this winter

As the winter Hass season gets underway, the national marketing campaign will be on across all channels to keep Australian avocados front of mind for consumers. Funded by the avocado marketing levy, the activity is designed to support growers by encouraging more shoppers to reach for avocados more often throughout the season.

The campaign takes a connected, multi-channel approach, meeting consumers across the moments that matter most — from relaxing at home, to scrolling during the morning train commute, to walking into the supermarket. Australian Avocados marketing will be there to encourage adding them to their basket!

Broadcast TV and digital video across YouTube, Amazon Prime and Netflix will carry the core message that avocados are both delicious and nutritious, reaching households during peak viewing times. Complementing this, broadcast radio extends reach across the day, with a targeted spike on Retail Radio in May to prompt purchase decisions while shoppers are in-store.

Outdoor advertising placed near retail locations serves as a timely reminder at the point of purchase, reinforcing the message just as shopping decisions are being made. On social media, Meta and TikTok activity — including branded content and partnerships with trusted influencers — highlights how easy it is to enjoy avocados every day, whether as part of a quick breakfast, a family meal, or something in between.

Rounding out the campaign, online retail media placements across retail websites help convert interest into action at the digital checkout, supporting sales where a growing share of grocery shopping now takes place.

Together, these activities form a coordinated effort to maintain strong consumer demand throughout winter and ensure Australian-grown avocados continue to hold their place as an everyday favourite. This activity is funded by Australian avocado marketing levies and managed by Hort Innovation.

This article appears as part of the 8 May 2026 issue of Guacamole, our e-Newsletter.