Avo-Can-Do, So Can You Campaign

Social Strategy Refresh Delivers Strong Results

The Australian Avocados social media strategy has been refreshed to bring the ‘Avo-Can-Do So Can You’ platform to life across Meta and TikTok. The new approach leans into relatable, recipe-driven storytelling that inspires audiences to think, “I could do that!” –positioning avocados as the delicious, nutritious hero for every meal occasion.

We teamed up with Chef Tom Walton and Foodie Sarah Brown to create content that’s both aspirational and achievable.

So far, content has achieved:

• 87K reach on Meta
• 4K reach on TikTok
• 15K engagements across all platforms (reactions, shares, saves)

Tom Walton’s Australian Avocado Nourish Bowl was a standout, with 5K saves on his recipe reel – clear proof that our consumer audience resonate with and are inspired by our recipe content.

This article appears as part of the 7 November 2025 issue of Guacamole, our E-newsletter.

Was this page helpful?