Are you bruisin’ while choosin’ campaign continues

Eddie’s song goes on with a Gruen feature and social media vox pops 

If the song hasn’t been on repeat in your head for the past month, then it’s time to get acquainted with the Australian Avocados x Eddie Williams marketing campaign that’s winning hearts and teaching avo-handling skills across the nation.   

For those who have been following along, the campaign recently landed a segment on ABC’s Gruen, with an incredible response from the panel and audience:

Eddie has also been hitting the streets with his screaming avocado to teach us ‘the neck is where to check’. Take a look at the vox pops on Instagram.  

Read more about the campaign’s coverage on our Marketing Blog 

Acknowledgements
This activity is funded by Hort Innovation, using the avocado marketing levy.

This article appears as part of the 5 June 2026 issue of Guacamole, our e-Newsletter.