During June and July Avocados Australia has undertaken a number of media campaigns to promote the consumption of Australian avocados by promoting the Australia’s Best Avo Toast Competition (and National Avocado Day) and encouraging consumers to buy more avocados given their good value. Avocados Australia has also responded to media enquiries in regard: 1) over supply, low prices of avocados in the market and 2) figures quoted in Rabobank’s recent media release (distributed 25/7/2022) that reported on their outlook for the avocado industry ( i.e. that for this year ‘per capita supply’ of avocados equates to 22 avocados for every Australian). All of this activity was in addition to PR activity being run by Australian Avocados as part of their Incremental Marketing Campaign.

Below is a list of the media coverage that has appeared in June & July:

Australia’s Best Avo Toast Competition & National Avocado Day:
Media coverage generated as a result of the Initial “Australia’s Best Avo Toast” Competition announcement media release distributed on 1/6/2022 (a copy of the media release is here):

Good examples of coverage are marked with two asterisks “**”
N.B.: If the media content is behind a paywall it has not been linked.

Media coverage generated as a result of the “Australia’s Best Avo Toast” Competition Winner announcement media release distributed on 26/7/2022 (embargoed for 28/7/2022) (a copy of the media release is here):

Oversupply, low prices of avocados and call to consume more avocados:

Media coverage generated as a result of the “A shortage of some fresh produce? Buy Avos!” media release distributed on 22/6/2022 (a copy of the media release is here):

Rabobank Media release that provided Rabobank’s outlook for the avocado industry:

Media coverage generated as a result of the Rabobank media release (distributed on 25/7/2022) in which an Avocados Australia spokesperson is also quoted (John Tyas or Jim Kochi):

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This article has appeared as part of the Guacamole issue dated 5 August 2022.