Avocado partners with Michelin in France

After the successful collaboration between the World Avocado Organization (WAO) and the 2019 Michelin Guide Revelation for Great Britain and Ireland, the avocado will now join the Michelin Guide for the prestigious 2019 Michelin Revelation in France.
Regarded as the Oscars of the food world, the hotly anticipated Michelin Revelation awards stars to fine dining establishments in recognition of quality cuisine.
Avocados are the first fresh produce product to be invited to collaborate with the Michelin Guide in its 110-year history; the partnership highlights the ever-growing popularity of the superfood across Europe.
“We are very proud to continue our collaboration with the Michelin Guide,” WAO President & CEO Xavier Equihua said.
“The revelation of the stars is the most important gastronomic event of the year in France. Numerous star chefs feature the avocado in their creative dishes and we want to further enhance its versatile uses and flavours in the world of gastronomy.”
Food stylist Colette Dike, FoodDeco, will create the first ever edible Michelin Star sculpture made entirely from fresh avocados.
A special edition of the 2019 Michelin Guide for France will also be created to celebrate the collaboration.
“The guide’s cover will fuse the traditional red of the iconic Michelin Guide with the green of the avocado,” Mr Equihua said.
“In honour of the event we are also creating a special edition cookbook dedicated to cooking with avocados – a first of its kind.”
The cookbook is available to download by clicking here.
In 2018, Europe and the UK consumed close to 650 million kilograms of avocados, a 35% increase over 2017. The UK, after France is the second largest market for avocados in Europe and continuing to grow in double digits’ year on year with sales up 26% in the last 12 months alone.
France has been Europe’s number one consumer of avocados for more than 20 years and the avocado has been a French food staple since the 1960s. It is widely considered as one of the most popular superfoods, with almost 159,500 tons consumed in France in 2018 (+30% VS 2017).

This article was prepared for the Guacamole newsletter of 25 January 2019.

Author: WAO
Date Published: 25/01/2019