May 2026 Domestic Foodservice program digital channels update

Smashin’ it! Domestic Foodservice program digital channels update

May 2026 was one of the strongest months yet for the Australian Avocados digital Foodservice marketing program.

On social media, Aussie Avos Foodservice pages reached nearly 2 million people on Instagram — a massive leap — and audience engagement jumped by over 500%, averaging 1,200 interactions per post.

The account gained 159 new followers to reach a total of 595, and the top post (a chef collaboration featuring a pork schnitzel with avocado) was seen by over 500,000 people alone.

Dessert-focused content also proved a big hit, generating 5,165 interactions — more than double any other post this month.

The email newsletter, now reaching 381 subscribers, continues to perform well above industry standards. While the average click rate for marketing emails sits around 3%, this program achieved 7.7% confirming that recipe-led content is resonating strongly with the audience.

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The Aussie Avos Foodservice website attracted 4,131 visitors in May, nearly 90% more than the previous month, driven by recipe video content.

The paid advertising campaign also wrapped up in great shape, bringing in 114 new newsletter subscribers. Overall, the program is building real momentum across every channel.

Also worth checking out and sharing with your customers is:

👉Australian Avocados Foodservice Guide

👉 Australian Avocados QSR Foodservice Handbook 

👉 Australian Avocados WhatsApp Channel 

More on the blog

See more domestic marketing updates on our blog

Acknowledgements

The Avocados FY26 Foodservice Program (AV25501) and the Avocados FY26 Foodservice Program Educational Masterclasses (AV25003) have been funded by Hort Innovation, using the research and development levy and contributions from the Australian Government. 

This article appears as part of the 19 June 2026 issue of Guacamole, our e-Newsletter.