Spreading the Avo-Can-Do spirit – National Avocado Day Wrap-up

As you know, on Thursday 31 July, Australian Avocados brought the Avo-Can-Do energy to Bondi Beach with a pop-up Avo Breakfast Rave, celebrating National Avocado Day with music, movement, and smashed avo breakfast. Overall, 98 pieces of coverage (16 unique) were secured across broadcast, online and community channels, delivering over 4.7M opportunities to see – well above KPIs of 5 news pieces and 3 “What’s On” listings. The article below is a wrap-up on what was achieved.

Built around the brand’s feel-good platform, the activation tapped into the rising popularity of breakfast raves, positioning Australian Avocados as a delicious and nutritious way for Australians to power their mornings and mindsets.

The event featured:

• A live DJ set from Mistah Cee
• Free smashed avocado toast
• Limited-edition Avo Breakfast Rave Six Packs for early attendees and media

The event was well attended by Sydneysiders and further amplified through a multi-channel media blitz, including live broadcast segments, tailored radio mentions, and engaging social media content from attending influencers.

Media Highlights

Standout moments included

• TODAY Show: A DJ live cross reached an estimated 1.93M viewers, and was syndicated 33 times nationally, generating an additional reach of 1.1M via 9Now. DJ Mistah Cee delivered key campaign messages, and the avo packs were prominently featured – including one held by Karl Stefanovic.
• Channel 10: Featured the rave in its Good News segment, reaching 54.9k syndicated 31 times nationally, spotlighting Australian Avocados and reinforcing messaging around fueling the day.
• Sitchu, My Guide Sydney, and All Events featured the event in their “What’s On” guides.

Radio coverage

• Nova Sydney: Breakfast show hosts promoted the rave as part of National Avocado Day and highlighted Australian Avocados delicious and nutritious qualities. They also encouraged listeners to join in on the action with free avocado toast and the new avo six-packs on offer.
• 2UE Sydney: Delivered a strong shout-out to the Avo Breakfast Rave, unpacking the event and praising Australian Avocados.
• Super Radio Network: The Mornings with Chis Smith show also reported on the event, with coverage across 20 stations on the statewide Super Radio Network. The hosts discussed National Avocado Day and promoted the breakfast rave event.

Social media buzz

To help drive foot traffic beyond traditional media, Australian Avocados partnered with five foodie and lifestyle influencers, alongside the event DJ, to promote the rave and share content across their channels on the day. This resulted in extending the campaign reach by 1.2 million. Some key highlights include:

• Eat Drink Play: Shared live Instagram stories with a reach of 89.4K.
• Influencer Content: Influencers Bronte Rose, Lillian Bradford, Kat & Alex, Samantha Khater, Nick & Helmi, and Mistah Cee amplified the event’s reach across their TikTok and Instagram channels.
• Facebook Groups: Posts appeared in Bondi Local Loop, Coogee & Randwick Local Loop, Eastern Suburbs Social Group, and more.

With strong support across broadcast, radio, social, and influencer channels, the campaign successfully reached Australians far and wide, positioning Australian Avocados as a delicious and nutritious way to win the morning, reinforcing the brand’s positive, can-do spirit.

This article appears as part of the 15 August 2025 issue of Guacamole, AAL’s enewsletter.

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