NZ welcomes the global avocado community ahead of WAC2023
New Zealand’s growing avocado industry will take the spotlight in April 2023 when New Zealand hosts the World Avocado Congress for the first time ever. With a global avocado market worth approximately $8billion (USD) in 2020, and expected to grow to $17billion (USD) by 2025, the World Avocado Congress has become the most prestigious global event to celebrate the avocado sector.
Jen Scoular, CEO of New Zealand Avocado and President of the World Avocado Congress Committee, says that after the challenges of the global pandemic, New Zealand is delighted to welcome the global avocado community to our shores to showcase our industry and our beautiful country.
“Borders are reopening. Tickets are live on our new website. New Zealand and the avocado sector is open for business and we invite you to join us for the 10th World Avocado Congress in April 2023,” she says.
Taking place from 2-5 April 2023 at the Aotea Centre in Auckland, the World Avocado Congress is anticipated to attract over 1000 people from 50 countries, including some of the brightest minds in avocados; international growers, researchers, marketers, retailers, tech innovators and investors.
“The World Avocado Congress will showcase New Zealand’s leadership in avocado growing, sustainable environmental practice, beautiful orchards, ethical work treatment and great tasting avocados. We’re excited to have the scientific, technical and marketing brains of the global avocado community in NZ, sharing their knowledge, hearing about our industry, and being part of the collective approach seeking to increase both supply and demand of avocados.”
“This is also a once in a lifetime opportunity for New Zealand’s avocado community to access global avocado experts and apply this knowledge to New Zealand’s unique avocado growing conditions and challenges. “
Super earlybird tickets are now available on the World Avocado Congress website wacnz2023.com. Information regarding exhibition space, abstract submission, accommodation, sponsorship packages and field day bookings can also be found on the website.
The congress will include a three day academic programme with international keynote speakers. Topics will include sustainability, production and productivity, breeding and genomics, pest and disease management, extension, agritech, post-harvest supply chain, nutrition in human health and international reports. Regional field days will take place prior to the event.
“Conversations remain ongoing regarding sponsorships and event partnerships, so don’t hesitate to get involved!” says Ms Scoular. To date, Mission Produce – one of the largest avocado growers and marketers in the world – joins as the first global foundation partner. New Zealand sponsors include Darling Group, Avoco, Radfords Software and Seeka. Event partners include Plant & Food Research, Auckland Unlimited, Tourism New Zealand and Horticulture New Zealand.
In 2019, New Zealand won the bid to host the 10th World Avocado Congress and was up against Mexico, the largest avocado exporter in the world, and Kenya, the sixth largest exporter of avocados globally. Held every four years, previous congresses have been hosted in Colombia, Peru, Australia and Chile.
New Zealand has nearly 5,000ha of avocado orchards and contributes 2% of global avocado production. It is the world’s ninth largest avocado exporter.
Over the past financial year, New Zealand’s avocado industry value increased significantly to $234million (NZD), with record values achieved in both export and the New Zealand market from 8.2M trays harvested.
Visit wacnz2023.com for more information.
This article was provided for the Guacamole of 24 June 2022.
Date Published: 23/06/2022