Here are the grower-focused events and webinars happening in August courtesy of the Avocado Industry Development and Extension project (AV23010) team.
REGISTER NOW! DON’T MISS OUT!
12 Aug – CQ Irrigation Fundamentals Workshop, Goodwood | REGISTER NOW
14 Aug – NQ Irrigation Fundamentals Workshop, Tolga | REGISTER HERE
20 Aug | South QLD Canopy Management Practical Workshop | MORE INFO
27 Aug | North QLD Regional Forum, Tolga | REGISTER HERE
REGIONAL LEADS:
North Queensland – David Bin – david.bin@daf.qld.gov.au or 0476 528 302
Central Queensland – Renata Grunennvaldt – renata.grunennvaldt@daf.qld.gov.au or 0475 855 445
South Queensland – Shanara Veivers – shanara.veivers@daf.qld.gov.au or 0408 371 054
New South Wales – Isabella Ellmers – isabella.ellmers@ahr.com.au or 0431 125 513
Tristate – Steven Falivene – steven.falivene@dpi.nsw.gov.au or 0427 208 611
Western Australia – Rachelle Johnstone – rachelle.johnstone@dpird.wa.gov.au or 0423 114 972
This article appears as part of the 21 July 2025 edition of our enewsletter, Guacamole.
Australian Avocado’s bold new brand campaign ‘Avo-Can-Do, So Can You’ is now live across all channels, spreading the word about the delicious and nutritious benefits of avocados and their versatility across meal occasions.
Built on the insight that Aussie avocados are the ultimate all-rounder – packed with nutrition, flavour and endless uses – the campaign celebrates Australian Avocados as the can-do fruit that puts you in a can-do frame of mind.
Further to the campaign’s launch across outdoor, retail, digital, and social media, activity is now live across radio and television, running on both traditional and digital platforms to reach the core target audience of main grocery buyers (aged 18+).
- Radio and digital audio advertising: 15” and 30” ads are airing across NOVA and Smooth, complemented by Spotify podcast ads (pre- and mid-roll) and mobile overlay display assets. These audio assets are tactically placed to reach listeners during habitual listening moments including breakfast, afternoon, and drive time across all markets.
- Television: Two 15” TV commercials launched from 20 July, airing across Channel 7, 9, 10 and SBS across Metro 5 throughout July and August to generate mass reach and impact. Peak viewing times have been strategically selected for the ads, including during prime-time news, sport, general entertainment, and food related shows like Masterchef.
- Online Video: Running across both YouTube and Amazon Prime Video, online TV activity will look to reach Australians in high quality video environments. Targeting will be informed by demographic data, interests and purchase intent (food, cooking and kitchen related). Ads will include 15″ pre-roll videos and 6” bumpers.
This new wave of activity builds on the campaign’s integrated marketing approach, reinforcing consistent messaging across multiple touchpoints to keep Australian avocados top of mind for Australian consumers, ultimately driving demand.
To find out more about the Avo-Can-Do campaign, read the latest update on our Marketing Blog: Australian Avocados Marketing Update 2025 – Avocados Australia
This article appears as part of the 21 July 2025 edition of our enewsletter, Guacamole.
In August-September, Avocados Australia is planning a Trade Mission to Asia that will include attendance at the China International Fruit Expo (CIFE) in Shanghai (27-29 August at the Shanghai New International Expo Centre) and Asia Fruit Logistica (AFL) in Hong Kong (3-5 September at AsiaWorld-Expo) along with additional side events that will provide excellent networking opportunities with key stakeholders in these regions.
Growers, packers, marketers and exporters are encouraged to take part in the 2025 Asia Trade Mission as it will provide excellent learnings and opportunities to make more connections in China and internationally in Asia.
Benefits of participation include:
🌏 Exposure to key industry stakeholders across China and the broader Asia region
📈 Insights into market dynamics and retail trends
🤝 Networking opportunities with importers, retailers, and in-market partners
The Itinerary will be made available very soon.
Interested? RSVP TODAY!
Email Flora Zhang, Avocados Australia’s General Manager – Export, at export@avocado.org.au.
Acknowledgement
This initiative is being delivered with support from multiple Hort Innovation funded projects. Hort Innovation is the not-for-profit, grower-owned research and development corporation for Australia’s horticulture industry.
This article appears as part of the 21 July 2025 edition of our enewsletter, Guacamole.
Videos and copies of all of the presentations delivered at AVO CONNECTIONS on 4 June at the Brisbane Exhibition & Convention Centre are now available from Avocados Australia’s Best Practice Resource (BPR) Library HERE – just log in and in the Library look under “Event Proceedings’. There are 16 videos in High Definition
If you require assistance with BPR access, please contact us on 1300 303 971 or email admin2@avocado.org.au.
If you operate in the Australian avocado industry and you don’t have access to the BPR you can apply to access online HERE.
This article appears as part of the 21 July 2025 edition of our enewsletter, Guacamole.
Here are the grower-focused events and webinars happening in August courtesy of the Avocado Industry Development and Extension project (AV23010) team.
REGISTER NOW! DON’T MISS OUT!
12 Aug | Central QLD Irrigation Practical Workshop | REGISTER HERE
14 Aug | North QLD Irrigation Practical Workshop | REGISTER HERE
20 Aug | South QLD Canopy Management Practical Workshop | MORE INFO
27 Aug | North QLD Regional Forum, Tolga | REGISTER HERE
REGIONAL LEADS:
North Queensland – David Bin – david.bin@daf.qld.gov.au or 0476 528 302
Central Queensland – Renata Grunennvaldt – renata.grunennvaldt@daf.qld.gov.au or 0475 855 445
South Queensland – Shanara Veivers – shanara.veivers@daf.qld.gov.au or 0408 371 054
New South Wales – Isabella Ellmers – isabella.ellmers@ahr.com.au or 0431 125 513
Tristate – Steven Falivene – steven.falivene@dpi.nsw.gov.au or 0427 208 611
Western Australia – Rachelle Johnstone – rachelle.johnstone@dpird.wa.gov.au or 0423 114 972
This article appears as part of the 7 July 2025 edition of Guacamole, our enewsletter.
The very first North Queensland Avocado Industry & Hort ‘Show Days’ are set to take place on Thursday 9 and Friday 10 October 2025, bringing together the largest regional network of avocado growers and the broader horticultural industry and their partners in Australia. Designed as a vibrant two-day industry gathering, the event offers a unique opportunity for businesses and growers to connect, share knowledge, and explore the latest in horticultural innovation.
With free entry for attendees, the event aims to encourage strong local participation, and will create an enjoyable environment for growers and their staff and families, packers, marketers and their advisors to explore the showcases of products and services directly from industry suppliers. From corporate farming operations to small family-run orchards, the North Queensland avocado industry represents around $175 million in annual production value — and the event will assist growers and their staff and advisors who are actively looking for solutions to support efficiencies and operational improvements.
Trade display bookings are now open, with a range of site options available, including small and large display areas and dedicated spaces for machinery.
Live entertainment, food and drink stalls, and a packed program of industry presentations — including the North Queensland Avocado Export Forum — will ensure a steady stream of visitors and valuable engagement throughout the two days.
Whether you’re a regular industry supplier or looking to expand into the avocado and horticulture space, this event is a great opportunity to build your brand and connect face-to-face with customers. To find out more and secure your trade display site, visit the official event page: 👉 https://avocado.org.au/event/nq-avocado-industry-hort-show-days/
This article appears as part of the 7 July 2025 edition of Guacamole, our enewsletter.
BPR users can access all the latest export reporting via the “Export Market Intelligence Portal”. Just go to the export reports webpage and click on the green button at the top of the page.
The portal is a powerful, one-stop platform designed specifically for Australian avocado growers, packed with actionable data to help you thrive in priority export markets.
The Export reports portal provides:
– Trade data on Australian avocados—weekly, monthly, and yearly.
– Real-time snapshots of what’s happening on retail shelves overseas, complete with images and videos.
You can also gain a comprehensive view of the export opportunities from both a high-level overview and an on-the-ground perspective without traveling.
Access the Export reports portal HERE – login to the BPR and then you will be automatically directed to the Export Reports page. Just click on the green button as shown.
This article appears as part of the 7 July 2025 edition of Guacamole, our enewsletter.
Australian commercial avocado growers are invited to attend the biennial Avocado Production R&D Summit happening on 10 September 2025 at the Brisbane Airport Conference Centre. The theme will be: Profitable Production.
This event will provide the opportunity for researchers, growers and agronomists to network. They will also hear about what’s happening in research and development related to production in the avocado industry.
An Industry Notice will be sent out soon. There are limited places so registration is essential.
For more information please contact Avocados Australia’s Research Development and Extension Coordinator Mary Burton, email rde@avocado.org.au or call 1300303 971.
This article appears as part of the 7 July 2025 edition of Guacamole, our enewsletter.
Avocados Australia has been working with the Australian Government to make changes to the avocado levies to enable the industry to meet its funding commitment towards the Varroa Response Plan. There are no changes to the total levies payable, just the proportions between the R&D component and the biosecurity component.
Those changes have now been made in the Regulations and the new rates commenced on Tuesday, 1 July 2025.
The Department of Agriculture, Fisheries and Forestry has notified levy agents and details on the new levy rates can be found on their website at: https://www.agriculture.gov.au/agriculture-land/farm-food-drought/levies/notices.
This article appears as part of the 7 July 2025 edition of Guacamole, our enewsletter.
Additional support has been announced for Primary Producers in New South Wales affected by the East Coast Severe Weather event from 18 May 2025. This funding is provided under Category D of the Commonwealth-State Disaster Recovery Funding Arrangements (DRFA) and is jointly funded by the Australian and NSW Governments. For information go online here: https://www.raa.nsw.gov.au/disaster-assistance/declarations
The package will be available through grants administered by the NSW Rural Assistance Authority that enable eligible primary producers to access up to $75,000 in assistance. Eligible primary producers can apply for grants of up to $75,000 to assist with:
- Clean-up and debris removal
- Repairing damaged infrastructure and equipment
- Restocking and replanting
- Replacing lost or damaged assets
- Restoring operations to pre-disaster levels
These grants are designed to support rapid recovery and help producers return to business as quickly as possible.
Support is available to primary producers in declared disaster areas under AGRN 1212, covering regions impacted by the East Coast flooding in May. Affected Local Government Areas (LGAs) are listed on the NSW Disaster Assistance website.
Primary producers may also be eligible for other DRFA measures, including:
- Emergency hardship payments for individuals and households
- Disaster Recovery Allowance and lump sum payments via Services Australia
- Disaster loans for farmers through the NSW Rural Assistance Authority
The East Coast severe weather event caused widespread damage across NSW, including the loss of livestock, destruction of fencing and crops and significant infrastructure damage.
This funding aims to provide immediate and practical support to help producers recover and rebuild.
This article appears as part of the 7 July 2025 edition of Guacamole, our enewsletter.
