Australia’s Best Avo Toast found!

After nine weeks of searching with the help of a national PR campaign, Avocados Australia has found Australia’s best avocado on toast dish. Little Hideout Café (https://littlehideoutcafe.com.au/ ), based in Balmoral in Brisbane (2/185 Riding Road), is the winner of the Australia’s Best Avo Toast Competition with their stunning avocado dish they call “Seasonal Avocado”. This winning dish was selected from 10 finalists.

Above, the winning dish from Little Hideout Café in Balmoral, Brisbane.

Above, an award ceremony was held at the Little Hideout Café on Thursday 28 July. Above from left, Brent Chambers from Simpson Farms (one of the growers who supply Little Hideout), Peter Marinos from Big Michael’s (Little Hideout’s providore/wholesaler), Manish Shrestha owner and chef at Little Hideout Café, and Avocados Australia’s CEO John Tyas.

The idea for the competition came from Anne Larard Avocados Australia’s marketing consultant.

“My aim with the Australia’s Best Avo Toast Competition was to engage with, and champion, the food service sector with the ultimate goal of increasing avocado consumption around National Avocado Day,” said Anne Larard.

Overall the Australia’s Best Avo Toast Competition resulted in achieving 52 pieces of media coverage reaching an estimated audience of around 20.9 million+. The objective of the competition was to support and celebrate the food service sector who continue to champion increased consumption of avocados and promote Australian avocados as the fabulous ingredient they are.

The Australia’s Best Avo Toast Competition definitely resonated with cafes around Australia. This year’s overall winner won a public relations package promoting their venue valued at $2000. The competition celebrated how avocado toast has become an Australian icon in the lead up to National Avocado Day on 31 July. Cafes and restaurants all over Australia were encouraged to participate.

All the entries went through a rigorous judging process (20 judges) that included mystery diners tasting each dish. Each dish was judged against the following criteria:

  • Overall presentation of the dish
  • How strongly avocados feature in the dish
  • Quality of the avocado in the dish
  • Overall quality of the ingredients in the dish
  • Overall taste of the dish
  • Combination of flavours in the dish
  • Combination of textures in the dish
  • Interesting use of ingredients and/or presentation

Avocados Australia’s CEO John Tyas was impressed with this year’s entries.

“We saw so many variations of how avocado is being served with different toppings and different breads and it was wonderful to see Australian avocado as the star ingredient,” said John Tyas.

To enter the competition cafes or restaurants needed to submit a description of their avocado on toast menu item, along with photos of it plated up. The winning café item was announced on Thursday 28 July on the same day of the award giving ceremony.

The competition has proved to be a success in its first year and plans are underway to run the competition again next year.

“The Competition has a lot of potential for boosting avocado consumption and it engages with the food service sector and the public in such an effective way.”

To find out more about the winner and finalists here – https://avocado.org.au/public-articles/australias-best-avo-toast/. To find out more about the Australia’s Best Avo Toast Competition email Anne Larard at anne@producepathways.com .

This article appeared in the Spring 2022 issue of Talking Avocados magazine.

World Avocado Congress – highlight of 2023

The 10th World Avocado Congress (WACNZ2023) is happening in our own neighbourhood on 2-5 April next year at the Aotea Centre in Auckland, New Zealand. Located in the heart of Auckland City, the Aotea Centre (291-297 Queen Street, Auckland CBD) houses New Zealand’s largest modern tiered auditorium, seating more than 2,000 people over three levels. The congress promises to be the highlight of the 2023 calendar for members of the international avocado industry. If you are not harvesting at that time, we recommend that you register to attend. NZ Avocados are the Congress organisers and interest in the event so far has been extremely positive with more than 500 attendees already registered to take part.

Congress Theme

The Congress theme is “Respectful”. The theme of the Congress acknowledges the global requirements for sustainability. They acknowledge that we need to have:

  • Respect for people
  • Respect for environment
  • Respect for our future

The Congress will showcase New Zealand’s leadership in avocado growing, sustainable environmental practice, beautiful orchards, ethical work treatment and great tasting avocados.

Programme

The academic programme is being overseen by the Local Scientific and Local Marketing Organising Committees and will include keynote speakers, plenary sessions, poster sessions and three breakout sessions covering a wide range of topics (see the table provided). These topics cover the whole avocado value chain and will include fundamental and applied science and technology. Sustainability will be a key theme, as many in the industry are moving to improve the green credentials of their avocados.

The scientific and marketing committees have developed programme outlines and have sought abstracts from researchers, innovators and movers and shakers.

Stay up to date about the World Avocado Congress by visiting their official website at: https://www.wacnz2023.com/

Plan your holiday around Congress attendance

New Zealand is a country full of natural beauty and attractions. If you can attend the Congress why not also plan a holiday around it. Make Auckland your starting point and strike out from there. From beautiful scenery, adventure tourism, vibrant cuisine and much more, there is something for everyone.

 

Auckland View from Mt Eden

Milford Sound, New Zealand.

This article appeared in the Spring 2022 issue of Talking Avocados magazine.

Exports have achieved a 268% increase

By Flora Zhang, Avocados Australia Export Development Manager

We now have our 2021-2022 export results and the total volume exported has dramatically increased when compared to the previous period. Total volume of Australian avocados exported reached 11,626 tonnes (valued at AU$52.05 million) compared to 3,155 tonnes in 2020/21.

This is a positive result and is a step in the right direction if we are to be competitive in the global market and achieve our target volume (20,000 by 2026).

In FY21-22, Hong Kong was the largest export destination and accounted for 46 per cent of all export volumes followed by Singapore with 31 per cent share and Malaysia with 19 per cent (see the graph provided). Trade to Japan was 106 tonnes or 0.9 per cent share of export volumes.

Results are already being achieved with the implementation of our Avocado Export Strategy 2022-2026. The avocado levy-funded international marketing activity is being focused on market access and growing market share in existing trading markets.  I recommend that you read the “Marketing Aussie avocados internationally” article located in the Marketing section of this magazine for information on where the marketing effort is being directed in our overseas markets. A special focus has been directed to marketing to Japanese consumers in line with our aims to increase exports in that market given that Japan is the largest avocado importing country in Asia and our competitors have a strong footprint in that market.

In my recent discussions with growers and packers I am finding there is great interest in exporting. Those who are gearing up to export are conducting the necessary planning. Exporting requires that you plan at least six months ahead. Given our forecasts for record volumes in the coming years many growers will need to prepare and plan for exporting a significant proportion of their fruit. Our Export Regional Forums rolled out in each region provided valuable insights to growers and packers. In 2023/24, we are planning to have a series of export regional forums in each region again to provide growers and packers with a platform to learn, to innovate and grow exports further. I am excited that Avocados Australia is able to support growers in their exporting journey over the coming years.

Avocados Australia has continued to support market access in line with our export plan. Avocados Australia continues to work with DAFF to convene the Avocado Market Access Advisory Group (MAAG) meetings which include key avocado exporters, to provide advice to DAFF across all our market access priorities. I understand that Avocados Australia is recruiting a market access specialist to assist us in these efforts. I look forward to working with them and delivering the activities required to meet our export goals.

If you have any questions in regard Avocados Australia’s exporting projects, or exporting Australian avocados to overseas markets, please contact me directly at export@avocado.org.au.

 

Acknowledgement:

This Avocado market access and trade development (AV20004) project has been funded by Hort Innovation, using the Avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

This article appeared in the Spring 2022 issue of Talking Avocados magazine.

Call for expression of interest to all WA Avocado Growers

The Building Horticulture Business Capacity program is calling for expressions of interest from Western Australian Avocado Growers interested in improving their profitability.

In the midst of difficult economic circumstances, there is a potential opportunity for Western Australian Avocado business owners to access a dedicated farm management consultant to explore avenues to increase profitability and resilience in their business over the next 3 years.

The current Building Horticulture Business Capacity program connects horticulture business owners with farm management consultants to take them through an annual 1:1 full business analysis exercise that identifies key areas for profitable focus. The business owner then works closely with the consultant to continually review and monitor progress over 3 years to ensure results.

The program is currently open to apple and pear growers in WA at no cost to them, but could be opened to the avocado sector as well; if there is a critical mass of demand registered by WA avocado growers.

As is the case with primary producers across all industries, the recent dramatic rise in operating costs continues to put a strain on business profitability. The program recently asked participants how much they thought that five major operational expenses had increased throughout the past year. The following assumptions were made:

  • Fertiliser costs being 70% higher.
  • Chemical costs being 70% higher.
  • Fuel costs being 50% higher.
  • Wages costs being 10% higher.
  • Insurance being 40% higher.

The result – an increase to operating costs of over $60,000 for the average participating business. This poses a similar risk to all avocado businesses, particularly those that are already lacking profitability.

The program has helped current participants retain profitability in a variety of ways:

  • Optimising labour efficiency through business specific metrics and identifying / addressing areas of the business lacking efficiency.
  • Assisting with sales strategies through monitoring pack-outs and shed options.
  • Feasibility assessment for the investment into capital in the orchard – return on investment.
  • Farm lease and purchase analysis to assess risk to equity and potential upside to production and business profitability.
  • Monitoring input costs and questioning expenditure on inputs based on benchmarking and knowledge of businesses and markets.

There is an opportunity, through potential Hort Innovation funding, for this program to be opened up to avocado growers, however we need to understand whether there is a critical mass of WA avocado business owners that see value in participating in such an initiative.

Therefore, if you would be interested in participating in the program, or would like to know more about the program, please put forward an expression of interest to Bryn Edwards before Friday 4th November 2022, email: bryn.edwards@vegetableswa.com.au

To learn more about the current program please visit: https://buildingwahorticulture.com.au/

(Please note that expression of interest given does not commit you in any way to participate).

This article appears as part of the 28 October 2022 issue of Guacamole.

AvoWorker Video Competition Winners

Avocados Australia is pleased to announce the winners of the 2022 AvoWorker Video Competition. Avocados Australia wants to help our industry attract a strong avocado workforce this year so to do this we ran the 2022 AvoWorker Video competition whereby members of the industry were invited to make videos aimed at attracting workers to the avocado industry. Four entrants submitted six video entries and the quality of these videos was very high. We would like to thank everyone who submitted an entry. Producing a video takes time and commitment so we appreciate all of your efforts. The winning entries included all the required messages so met all of our terms and conditions. The winning videos will feature in a number of social media campaigns happening in the coming weeks. These campaigns will aim to attract workers to jobs in the Aussie avocado industry.

Congratulations to the winners!

FIRST PRIZE

The First prize goes to Michelle Raso from Hinterland Avocados based in Tolga in North Queensland. Michelle wins a certificate and $2000 prize money for her video contribution. Click the image below to view Michelle’s video.

SECOND PRIZE

The Second prize goes to Jess Howe from Rock Ridge Farming in Walkamin in North Queensland. Jess wins a certificate and $1000 prize money for her video contribution. Click the image below to view Jess’s video.

All enquiries about the 2022 AvoWorker Competition can be directed to Anna Petrou, Avocados Australia’s Communications Manager, at co@avocado.org.au

Fresh Produce Safety skills workshops

The Fresh Produce Safety Centre have three upcoming skills workshops being held as a weekly online series every Thursday from 1pm – 2pm AEST. Ticketholders will receive an email on how to register for these workshops (once registered, zoom links are shared 24 hours prior). Non-ticketholders can purchase workshop tickets by emailing FPSC at events@fpsc-anz.com

WORKSHOP 1 – Embedding food safety culture to make systems more practical

When: Thursday 25 August, 1-2pm AEST
Speaker: Elizabeth Frankish, Food Safety Consultant & Clare Hamilton-Bate, Director & Lead Consultant, Mallsgate Pty Ltd

This workshop delves into the issue of food safety culture and how to build this culture within the business to continuously enhance food safety. Practical guidance is provided on what food businesses can do to identify, measure and improve the food safety culture in their business from two speakers with strong credentials in both research and business.

WORKSHOP 2 – Guidelines on Exclusion Periods: case studies and explanations

When: Thursday 1 September, 1-2pm AEST
Speaker: Deon Mahoney, Head of Food Safety, IFPA-ANZ & Belinda Hazell, Principal Consultant, Optimum Standard

Fresh Produce Safety Centre Technical Group members will discuss the recent changes to Section 6.2 Microbial Contamination, Exclusion Periods of the ‘Guidelines for Fresh Produce Food Safety (2019)’. They will address the research background behind the recommended changes to the exclusion periods between application of raw or untreated manure/grazing of animals and harvest.

WORKSHOP 3 – Interpreting and responding to Microbiological Test Results

When: Thursday 8 September, 1-2pm AEST
Speaker: Dr Sukhvinder Pal (SP) Singh, Institute Director, NSW Department of Primary Industries & Kashif Ahmed, National Microbiology Manager, Symbio Laboratories

This practical workshop will have you thinking more about microbiological test results – how to read and interpret them and what to do when the report is not what you were expecting. Dr Singh is an expert in understanding practical food safety from a business perspective and Kashif Ahmed will help explain the numbers.

This article appears as part of content associated with the 19 August issue of Guacamole.

Varroa Mite incursion in NSW – Status Update

Varroa Mite Response – Management Plan

As you may know, the National Management Group (NMG) for Varroa destructor (Varroa mite) met on 9 February 2024 and endorsed the National Response Plan incorporating the Transition to Management. The management plan, known as the ‘National Varroa Mite Response Plan V4.0’ has now been approved. As a signatory to the Deed, Avocados Australia agrees to a cost sharing model so we will be contributing to the cost of implementing the plan. Be assured that Avocados Australia has been working to represent the interests of growers and have examined the plan in detail and support it.

A detailed summary of the National Varroa Mite Response Plan V4.0 is now available and can be accessed online here: https://bit.ly/3TTHPhF. A copy of the one-page summary is also reproduced for you below:

The Varroa Mite Transition to Management (T2M) plan

Varroa mite (Varroa destructor) is the most serious pest of European honey bees. It was detected for the first time in Australia at the Port of Newcastle (NSW) in June 2022. An emergency response was initiated according to the Emergency Plant Pest Response Deed supported by the Commonwealth, state and territory governments, and agricultural industries potentially affected by this pest. The Response was led by the NSW Department of Primary Industries, and even though it was the largest agricultural biosecurity response in Australia to date, it was ultimately unsuccessful in eradicating Varroa mite.

In September 2023, the National Management Group agreed it was no longer feasible to eradicate Varroa mite and a plan to assist industry and the community to transition to management (T2M) should be developed. A 24-month T2M plan was approved in February 2024.

This plan will provide an orderly transition to management, minimising the ongoing effects of Varroa mite naturalisation on the European honey bee industry and pollination-reliant industries with a focus on business continuity. It aims to slow the spread of Varroa mite to allow beekeepers, pollination-dependent industries and the community sufficient time to prepare for expected future arrival.

The primary focus will be training beekeepers and providing them with the skills they need to manage Varroa mite and maintain healthy beehives. Tailored resources are being developed to provide accessible, reliable, current, and consistent information and training programs relevant to best practices in an Australian context. These resources are being delivered nationally online via a coordinated webinar series, and face-to-face training will also be conducted.

Varroa Development Officers (VDOs) will engage with commercial and recreational beekeepers to extend best management practice guidelines and resolve problems. They will also establish, coordinate and maintain a voluntary Varroa mite monitoring program in collaboration with volunteer beekeepers, beekeeping clubs and societies.

A National Pollination Industry Coordinator role will gather relevant information from pollination-dependent industries on their concerns, knowledge gaps and future needs related to living with Varroa mite within their industry.

Additional assistance and resources will be provided through updates to the Australian Honey Bee Industry Biosecurity Code of Practice and the Bee Biosecurity Manual. The Code provides a framework for Australian beekeepers to use best practice biosecurity measures. It is based on the principles of good biosecurity and describes the outcomes a beekeeper needs to achieve for good pest and disease prevention and control.

Diagnostic capability and capacity within NSW have been well established throughout the emergency response to Varroa mite. However, more work is required to bolster this capacity on a national scale to support ongoing surveillance and management needs. The T2M plan will share this knowledge, enabling interstate diagnostic laboratories to detect Varroa mite and associated exotic viruses quickly, initiating efficient responses.

The establishment of Varroa mite in Australia will radically change the way European honey bees are managed. While this is regrettable, the T2M plan will provide the knowledge and tools to allow Australian beekeepers, pollination-dependent industries and the community to use world’s best practices to minimise this pest’s impacts.

NSW DPI Interactive Heat Map – tracking the spread of Varroa destructor (Varroa mite)

You can access the NSW DPI interactive heat map that tracks the current spread of varroa mite here: https://bit.ly/45uBiwz

Avocados Australia – Our Activities:

Avocados Australia has been involved in the emergency response from the very beginning when the Varroa destructor incursion first began in June 2022. Avocados Australia will continue to participate in the CCEPP and NMG in assisting with the implementation of the management plan.

We want to acknowledge the enormous effort undertaken by all parties since the incursion began.

Growers are encouraged to do the following:

  • Remain compliant through the response and follow directions given by agencies such as the NSW Department of Primary Industries, or the department in your jurisdiction
  • Keep thorough records
  • If you use commercial beekeeper services stay in contact with your beekeeper provider in case of updates.

For more information about the NSW DPI response visit the website: here.

GO TO BIOSECURITY PAGE

This content is current as of 8 April 2024.
This update was also published in Guacamole 5 April 2024 edition.

Avocados July tactical campaign and activity – Great results to date!

PR achieved for the Avocados July tactical campaign:

An additional 3 broadcast segments from The Project, ABC  and Today Extra that syndicated 67 times with a total reach of 4.5M. That makes a total of 374 pieces of coverage with a total reach of 190.9M+.

This week The Project covered the abundance of avocados highlighting the reason for the abundance, all the ways to use them. The segment syndicated across 24 stations with a total viewership of 402.3K. It included campaign videos and stills with commentary from Nazeem and Pia Piggott. Host Carrie Bickmore also raved about her love of avocados and own memories of avocados from when she was growing up. Clips of the segment also syndicated across The Project’s Instagram and Facebook to an additional 3.7M+ viewers.

ABC syndicated across 8 channels with a total viewership of 207.8K. The segment with Alice Zaslavsky included recipes such as Avocado Chocolate Moose and Guacamole Nachos to make the most of avocados being “cheaper than a muesli bar” for an afternoon snack. It also gave tips on how to keep avocados fresher for longer and how to ripen them quicker. The segment also highlighted the benefits of avocados such as the slow release of energy to beat the afternoon slump.

Today Extra also included a recipe segment with Jane De Graaff that went across 33 stations with a total viewership of 167.8K. The segment urged Aussies to make the most of the cheap avocados to use in recipes such as Avocado Soup, Vegan Avocado Ice cream and Avocado Cheesecake.

Live (x374) 

  • ABC, Alice Zaslavsky Recipe Segment, (Reach: 52776)
    • ABC 1 Perth (Reach: 16713)
    • ABC 1 Darwin (Reach: N/A)
    • ABC 1 Adelaide (Reach: 13930)
    • ABC1 Melbourne (Reach: 40420)
    • ABC Canberra (Reach: 6578)
    • ABC 1 Brisbane (Reach: 33201)
    • ABC Hobart (Reach: 44200)
  • Nine Sydney, Today Extra  – Avos Prices Smashed (Reach: 31399)
    • Imparja Bull (Reach: N/A)
    • NBN Coffs Harbour (Reach: N/A)
    • NBN Gold Coast (Reach: N/A)
    • NBN Gosford (Reach: N/A)
    • NBN Lismore (Reach: N/A)
    • NBN Newcastle (Reach: 2292)
    • NBN Port Macquarie (Reach: N/A)
    • NBN Tamworth (Reach: 11433)
    • Nine Albury (Reach: N/A)
    • Nine Brisbane (Reach: 18339)
    • Nine Cairns (Reach: 517)
    • Nine Canberra (Reach: 3364)
    • Nine Central Queensland (Reach: 1269)
    • Nine Central Victoria (Reach: 1615)
    • Nine Darwin (Reach: N/A)
    • Nine Gippsland (Reach: 5377)
    • Nine Gold Coast (Reach: N/A)
    • Nine Hobart (Reach: 615)
    • Nine Illawarra (Reach: 3494)
    • Nine Mackay (Reach: 1011)
    • Nine Melbourne (Reach: 27456)
    • Nine Mildura (Reach: 1447)
    • Nine Mount Gambier (Reach: 5377)
    • Nine Orange (Reach: 4777)
    • Nine Riverina (Reach: 4777)
    • Nine Shepparton (Reach: 1809)
    • Nine Sunshine Coast (Reach: 1572)
    • Nine Toowoomba (Reach: 1801)
    • Nine Townsville (Reach: 688)
    • Nine Western Victoria (Reach: 2896)
    • Nine Wide Bay (Reach: 3144)
  • The Project Instagram, Carrie loves avocados, (Reach: 259,000)
  • The Project Facebook, Carrie loves avocados, (Reach: 1,136,996)
  • 10 Melbourne, The Project (Reach: 116911)
    • 10 Adelaide (Reach: 2130)
    • 10 Brisbane (Reach: 72637)
    • 10 Broken Hill (Reach: N/A)
    • 10 Darwin (Reach: N/A)
    • 10 Gold Coast (Reach: N/A)
    • 10 Perth (Reach: 33206)
    • Southern Cross Port Lincoln (Reach: 8915)
    • Southern Cross Port Pirie (Reach: 8915)
    • Ten Albury/Wodonga (Reach: N/A)
    • Ten Cairns (Reach: 14941)
    • Ten Canberra (Reach: 26171)
    • TEN Central Digital TV (Reach: N/A)
    • Ten Central Queensland (Reach: 11503)
    • Ten Central Victoria (Reach: 9595)
    • Ten Gippslandm (Reach: 13798)
    • Ten Illawarra (Reach: 26798)
    • TEN Lismore (Reach: N/A)
    • Ten Mackay (Reach: 3008)
    • Ten Sunshine Coast (Reach: N/A)
    • Ten Toowoomba (Reach: 11709)
    • Ten Townsville (Reach: 9142)
    • Ten Western Victoria (Reach: 13773)
    • Ten Wide Bay  (Reach: N/A)

[end]

 

This article appears as part of the Guacamole issue for 5 August 2022.

Great media coverage for avocados – June & July

During June and July Avocados Australia has undertaken a number of media campaigns to promote the consumption of Australian avocados by promoting the Australia’s Best Avo Toast Competition (and National Avocado Day) and encouraging consumers to buy more avocados given their good value. Avocados Australia has also responded to media enquiries in regard: 1) over supply, low prices of avocados in the market and 2) figures quoted in Rabobank’s recent media release (distributed 25/7/2022) that reported on their outlook for the avocado industry ( i.e. that for this year ‘per capita supply’ of avocados equates to 22 avocados for every Australian). All of this activity was in addition to PR activity being run by Australian Avocados as part of their Incremental Marketing Campaign.

Below is a list of the media coverage that has appeared in June & July:

Australia’s Best Avo Toast Competition & National Avocado Day:
Media coverage generated as a result of the Initial “Australia’s Best Avo Toast” Competition announcement media release distributed on 1/6/2022 (a copy of the media release is here):

Good examples of coverage are marked with two asterisks “**”
N.B.: If the media content is behind a paywall it has not been linked.

Media outlet Reach
10Play**:

https://10play.com.au/theproject/articles/the-hunt-is-on-for-australias-best-avocado-toast/tpa220605mlrvc

 4.3 million visitors per month
Bega District News:

https://www.begadistrictnews.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 52,746 monthly online audience
Blue Mountains Gazette:

https://www.mandurahmail.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 69,058 monthly online audience
Border Mail:

https://www.bordermail.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 20,483 average weekly readership
Canberra Times:

https://www.canberratimes.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 32,803 average weekly readership
Camden Haven Courier:

https://www.camdencourier.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/?cs=12

 9,823 monthly online audience
Camden Narellan Advertiser:

https://www.camdenadvertiser.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 35,924 monthly online audience
Cowra Guardian:

https://www.cowraguardian.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 15,279 monthly online audience
Cessnock Advertiser:

https://www.cessnockadvertiser.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 28,452 monthly online audience
Daily Liberal:

https://www.dailyliberal.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 60,349 monthly online audience
Examiner:

https://www.examiner.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 447,738 monthly online audience
FreshPlaza**:

https://www.freshplaza.com/article/9432302/avocados-australia-announces-australia-s-best-avo-toast-competition-2022/

 70,000 registered subscribers
Illawurra Mercury:

https://www.illawarramercury.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 569,887 monthly online audience
Lismore City News:

https://www.lismorecitynews.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 10,334 monthly online audience
Mandurah Mail:

https://www.mandurahmail.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 62,989 monthly online audience
Manning River Times:

https://www.manningrivertimes.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/?cs=12

 39,106 monthly online audience
Margaret River Mail:

https://www.margaretrivermail.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 13,697 monthly online audience
Merimbula News Weekly:

https://www.merimbulanewsweekly.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 13,522 monthly online audience
Mirage News:

https://www.miragenews.com/avocados-australia-announces-australias-best-792735/

 213,700 visits per month
Muswellbrook Chronicle:

https://www.muswellbrookchronicle.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 8,889 monthly online audience
National Tribune:

https://www.nationaltribune.com.au/avocados-australia-announces-australia-s-best-avo-toast-competition-2022/

 No current readership figure available
Naracoorte Herald:

https://www.naracoorteherald.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/?cs=12

 7,265 monthly online audience
Newcastle Herald:

https://www.newcastleherald.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 835,763 monthly online audience
North West Star

https://www.northweststar.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 41,188 monthly online audience
News Hub:

https://newshub.upexampaper.com/hunt-on-for-australias-best-avo-toast-the-islander-more-latest-news-updates-here/

 No current readership figure available
Oberon Review:

https://www.oberonreview.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/?cs=7

 6,458 monthly online audience
Parkes Champion Post:

https://www.parkeschampionpost.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 17,980 monthly online audience
Power 100:

https://www.power100.com.au/trending/176991-hunt-on-for-australias-best-avo-toast-aap

 No current readership figure available
Radio 2ST:

https://www.2st.com.au/trending/161083-hunt-on-for-australias-best-avo-toast

 No current audience figure available
Radio 5MU:

https://www.5mu.com.au/news/entertainment-news/116125-hunt-on-for-australias-best-avo-toast

 No current audience figure available
Radio GOLD FM 98.3

https://www.goldcentralvictoria.com.au/news/entertainment-gossip/118541-hunt-on-for-australias-best-avo-toast

 No current audience figure available
Radio Hitz939:

https://www.hitz939.com.au/trending/trending/159954-hunt-on-for-australias-best-avo-toast

 No current audience figure available
Radio LAFM:

https://lafm.com.au/entertainment/best-of-the-web/118616-hunt-on-for-australias-best-avo-toast

 A reach of 123,011 listeners
Radio Star1027 Cairns:

https://www.star1027.com.au/trending/123571-hunt-on-for-australias-best-avo-toast

 A reach of 73,400 listeners.
South Coast Register:

https://www.southcoastregister.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 97,758 monthly online audience
Standard (VIC):

https://www.standard.net.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 34,000 monthly online audience
StoryMirror.com.au:

https://www.storymirror.com.au/a-toast-fit-for-australias-best-smashed-avo-brekkie/

 996,300 monthly visits
The Senior:

https://www.thesenior.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 1.3 million monthly national readership
The Singleton Argus:

https://www.singletonargus.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 26,700 monthly online audience
Up Exam Paper

https://upexampaper.com/hunt-on-for-australias-best-avo-toast-the-singleton-argus-more-breaking-news-headlines-today/

 No current audience figure available
Victor Harbor Times:

https://www.victorharbortimes.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 28,667 monthly online audience
Western Advocate:

https://www.westernadvocate.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 80,635 monthly online audience
Yass Tribune:

https://www.yasstribune.com.au/story/7767145/hunt-on-for-australias-best-avo-toast/

 6,047 monthly online audience

Media coverage generated as a result of the “Australia’s Best Avo Toast” Competition Winner announcement media release distributed on 26/7/2022 (embargoed for 28/7/2022) (a copy of the media release is here):

Media outlet Reach
Cafe Culture**

Front page online – https://cafeculturedigital.com/
Full article – https://cafeculturedigital.com/features/little-hideout-cafe-wins-australias-best-avo-toast-competition/

 29,428 page views per month
Hospitality Magazine**:

https://www.hospitalitymagazine.com.au/brisbane-venue-wins-australias-best-avo-toast-competition/

 30,000 subscribers
Concrete Playground**:

https://concreteplayground.com/brisbane/food-drink/best-avocado-on-toast-in-australia

 3.7 million monthly pageviews
Courier Mail**:

http://avocado.org.au/wp-content/uploads/2022/08/AustraliasBestAvoToast_Winner_CourierMail_28July2022.pdf

 3 million monthly digital and print audience
Radio 4BC 130,000 listeners per week
The Project (Network Ten) – Jim Kochi interviewed:
Interview with Jim Kochi to be aired Tuesday night 2/8/2022		 Approximate reach 296,000 people per episode

Oversupply, low prices of avocados and call to consume more avocados:

Media coverage generated as a result of the “A shortage of some fresh produce? Buy Avos!” media release distributed on 22/6/2022 (a copy of the media release is here):

Media outlet Reach
10play.com.au**:

 

 4.3 million visitors per month
Better Homes and Gardens**:

 

 Over 6 million
Delicious**:

 

 3,583,000 monthly page views
Exec Review:

 

 No current audience metric available
FreshFruitPortal:

 

 70,000 subscribers
Fructidor.com:

 

 44,000+ subscribers
Good Food**:

 

 1.003 million per month online
Radio ABC, Sydney: 592,000 weekly audience
The Guardian:

 

 105,134 readers per day
MSN.com

 

 843.4 million page visits per month
Weekly Times Now:

 

 More than 760,000 people reached in print and online each month

Rabobank Media release that provided Rabobank’s outlook for the avocado industry:

Media coverage generated as a result of the Rabobank media release (distributed on 25/7/2022) in which an Avocados Australia spokesperson is also quoted (John Tyas or Jim Kochi):

Media outlet Reach
ABC Rural online:

 

 On average 10.9 million per month
ABC Online:

 

 On average 10.9 million per month
Armidale Express:

 

 Reach of more than 10,000 readers
Financial Times:

 

 Readership of 1.2 million
Joyjoykitchen.com:

 

 No current reach figure available
Junkee:

 

 Over 2 million unique visitors per month
Lad Bible:

 

 12.6 million visits per month
Lismore City news:

 

 10,334 monthly online audience
newsbreezer.com:

 

 12,468 pageviews per day
news.com.au:

 

 87.4 million visits per month
PublicWire:

 

 Current reach figure unavailable
Queensland Country Life:

 

 85,186 readers per week
Radio ABC Canberra 94,000 weekly listeners
Radio ABC Riverland 179,000 weekly listeners
Radio 2DU 174,000 weekly listeners
Radio 2GB:

 

 Weekly audience of 677,000
SCA (Triple M, Hit) 1.5 million unique listeners per month
Tasting Table:

 

 2.9 million visits per month
The Advocate:

 

 187,221 monthly online audience
The Land Reaches 87% of NSW producers each month
The Latch:

 

 Current online audience figure unavailable
The Times UK:

 

 13.164 million monthly online audience
The West:

 

 4.5 million monthly online audience
Vice.com:

 

 24.6 million visits per month

[end]

This article has appeared as part of the Guacamole issue dated 5 August 2022.

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