Australian Avocados Marketing Update 2020

About the marketing program

This is the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook and Instagram, as well as targeted partnerships with consumer-related publications and platforms.

Hort Innovation - Strategic Levy Investment (Avocado Fund)

Keep scrolling to see more great marketing activity in 2020! Latest items: avocado beer (yes, really!), radio spots, new marketing plan, and more!

Check out our 2021 blog!

It’s hello to a new year, and new update page for all the great marketing activity for Australian Avocados. Click here.


New “hands in pan” video out (15 December)

The latest of the “hands in pans” videos with 9Honey is out – a minty avocado ice cream. Click the image to check out it, and scroll down to our 11 December post for more about this partnership between Australian Avocados and 9Honey.

Click here for a video/article from 9Honey - minty avocado ice cream

Want more? Click here for the campaign’s dairy-free avocado and chocolate muffins.


Avocados and the festive season! (11 December)

Australian Avocados has a partnership with 9Honey to produce six “hands in pans” videos, featuring recipes and content. The first three videos have been released, with another three going live between 11-17 December. Click the images to check out the videos, recipes and content.


Avocado and beer (23 November)

Aussie Avocados make everything better, even beer! Australian Avocados have brought together two icons: avos & beer for the ultimate summer pairing in partnership with craft beer legends Grassy Knoll Brewing. The fresh drop is a refreshing full-bodied cream ale brewed with fresh Australian Avocados and best served cold alongside one of the many avocado recipes. Available for a limited time!

 

 


Turning winter comfort into summer love (19 November)

Pasta is most often considered a winter treat, but the lightness of avocado can turn a typically-heavy meal into a summer-y delight. From avocado and crisp prosciutto pasta and avocado risotto, to squashed potatoes with avocado salsa and sausage snakes on avocado-potato mash, carb-loaded meals can be given a fresh summer twist with a little help from Aussie avos. Read more in goodfood.


Hort appoints new creative agencies (19 November)

Hort Innovation has appointed TBWA Sydney and Eleven to its roster of agencies following an extensive pitch process. TBWA’s remit for the initial three-year contract will include integrated creative, social and PR. Read more in Campaign Brief.


Getting avocado on the airwaves (10 November)

The latest phase of marketing from Australian Avocados aims to start to drive emotional connection with consumers by tapping into the undeniable love consumers have for Australian Avocados through radio spots and social media activity. This includes a competition that’s just kicked off, encouraging radio listeners to share how they like to Have-A-Cado for the change to win a share of $5,000, check out some of the promo here. Oops! that link doesn’t work, so here’s a screenshot!

There’s also recipe content being promoted, including this example from kiis1065.


Avos making everything better on radio (27 October)

Listen to the latest radio ad, letting avo lovers know about how avo makes everything better.


New marketing phases (26 October)

The Australian Avocados marketing program will be split into two phases for 2020/21. In the first phase, the premium and iconic of avocados from Australia will be defended, highlighting why Australian avocados offer the best total value (check out this Facebook post), encouraging consumers to actively choose Australian avocados, and reminding consumers about why they love Australian avocados (check this Instagram post).


Budgy Smuggler winner! (15 October)

The winner of the Budgy Smuggler competition (read more from 15 September) was this creative entry from Linday Luczak. You can read more of the comments here on Facebook, and here on Instagram.

The competition attracted 5,460 likes and 97 comments on Insta and 3,300 reactions and 220 comments on Facebook.


Enjoy a smashed avocado summer (15 September)

Australian Avocados is asking consumers “why you love Australian avocados?” in the latest social media competition. The competition, running from 14-28 September is a partnership between Australian Avocados and Budgy Smuggler, and gives one lucky winner a prize pack including:

  • two pairs of Smashed Avo Budgy Smugglers or Smuglettes
  • two Smashed Avo bucket hats
  • two Smashed Avo towels
  • a tray of Australian Avocados.

The objective of promotion is to drive top of mind awareness of avocados coming into spring when consumers start feeling positive about the weather and getting their beach bodies into shape. It’s also a good opportunity to engage with avocado fans in the lead up to the high-demand summer season. Entries will be judged on creativity the week commencing 28 September.

 

View this post on Instagram

 

Do you think you can take the crown as Australia’s #1 avocado fan? ? We have teamed up with the legends at @BudgySmuggler to offer one avocado lover the perfect summer avo prize for you and a friend! To enter all you have to do is tell us why you love Australian avocados and how they make everything better. ? You must be following @australianavocados to be eligible to win ? The huge prize pack includes: 2 pairs of Smashed Avo Budgy Smugglers or Smugglettes 2 Smashed Avo bucket hats 2 Smashed Avo towels A tray of Australian Avocados Terms and conditions can be found at the link in our bio. Competition closes 28 September. #australianavocados #smashanavo #budgysmuggler #smugglette #avocadolovers #avocadolove #competition #giveaway #prize #summer #avocado #buyaustralian #localproduce #freshproduce

A post shared by Australian Avocados (@australianavocados) on


 


Retail promotion (2 September)

Australian Avocados has recently featured in Woolworths stores at the point of purchase to encourage shoppers to place more avocados in their baskets more often. As part of the campaign, Woolworths featured Hass avocados across front of store bollards, basket liners, recipe cards featuring Australian Avocado’s grilled chicken avocado rice bowl (located next to product on shelf), and digital screens. The campaign celebrated Hass avocados, provided inspiration across meal occasions and educated consumers on the features and benefits of Hass avocados.

 


Avocados on My Market Kitchen (17 August)

Avocado growers Katrina and Tim Myers showcased their operation at Barham, NSW, as part of the 10 August episode, and Hort Innovation Research and Development Manager Jemma O’Hanlon demonstrated how to make an avocado chocolate mousse. You can click here to watch the segments.


Guacamole winner (3 August)

While lots of delicious entries were received, the winner of the Australian Avocados guacamole competition has been announced! The winner of the competition submitted their take on an avocado lovers ultimate dream with this Margarita Guacamole, earning themselves a guacamole & cocktail starter kit, including a guac maker, a 13-piece bar mixology and a tray of Australian avocados.

Instagram user wytrabit was the winner of the 2020 Australian Avocados guacamole recipe comp

If you want to make this bit of deliciousness at home, here’s the full post from wytrabit:

Who needs a cocktail on the side??? … when my favourite Margarita Guacamole, is made with yummy fresh @australianavocados, orange & lime juice & my magic ingredient TEQUILLA , it multi-tasks so deliciously … but this cook’s, not going to refuse a cocktail, if someone feels like spoiling her with one ????????????? ??.
2 Ripe Avocados
1 Tbs Lime Juice
1/2 Tbs Orange Juice
1 Tbs Tequilla (good quality) to taste ?
1 clove Garlic (finely minced)
1 1/2 Tbs Red Onion (finely chopped)
1 Tbs Coriander (chopped)
1 tsp Jalapeno Chili (finely chopped)
1 tsp Salt Flakes
1 tsp Orange Zest (finely grated)
Mash the avocados with the lime juice, orange juice & tequilla.
Add the garlic, onion, coriander, orange zest & salt.
Gently stir to combine, check the seasoning.
Serve in a salt rimmed glass bowl, with crunchy corn chips on the side ??? #australianavocados #avocado #smashanavo #smashanavoathome #guacamole
@australianavocados #goodmoodfood #mexicanfood #cookingathome
#healthysnacks #funinthekitchen


Buzzfeed’s avo toast reviews (2 August)

Cna you come up with 21 ways to have a #smashedavo? The team at Buzzfeed could, and they’ve reviewed them all, including a tasty avocado and mushroom combo from Australian Avocados. Read the Buzzfeed article here.


DIY Guacamole & Margarita (16 July)

Avo lovers within 15km of Sydney’s CBD can have everything they need for their next Mexican night delivered, thanks to a new partnership between Australian Avocados and alcohol-delivery service Boozi.

Read more on our 24 June entry (below) and read the full Broadsheet article here.


That winning feeling (6 July)

Australian Avocados is giving one lucky avocado lover the chance to win a guacamole and cocktail starter kit, including a guac maker, a 13-piece bar mixology set and a tray of Australian avocados by sharing their favourite guacamole recipe, here.

 

 

View this post on Instagram

 

? GIVEAWAY ? Who doesn’t love guacamole and a cocktail on the side? We are giving one lucky person the chance to WIN the ultimate guac and cocktail starter pack ? ⁣ ⁣ The prize includes a guacamole maker from @cookut, a 13-piece cocktail making kit from @thedecorhouse.com.au and a tray of Australian-grown Hass avocados. Everything you need to #smashanavoathome!⁣ ⁣ It’s easy to enter, all you need to do is share your favourite guacamole recipe (and a pic) with us for your chance to win. ⁣ 1. Upload a picture of your favourite guacamole recipe to your public account⁣⁣ 2. Use #australianavocados #smashanavoathome⁣ 3. Tag @australianavocados *T&Cs apply, see the link in our bio for more details.⁣ ⁣ ⁣ #australianavocados #smashanavo #guacamole #win #competition #avocados #goodmoodfood #cocktails #delicious #tasty #cookingathome #guac #guacmaker #win #giveaway

A post shared by Australian Avocados (@australianavocados) on



Woman’s Day features avocado toast (3 July)

With more than 800,000 weekly readers, the Woman’s Day magazine certainly helps spread the message that avocados make everything better. As part of the current marketing strategy, Australian Avocados is helping consumers improve their confidence in selecting the perfect avocado. And there’s nothing easier than deciding to #smashanavoathome.

Australian Woman's Day (scan from 6 July 2020 edition)
Australian Woman’s Day (scan from 6 July 2020 edition)

According to Woman’s Day, its readers spend an average $216/week on groceries, 81% are the grocery buyer in their household, and are mostly between 35-65+ in age. Importantly for the goal of increasing domestic consumption, 88% of readers report having cooked or made something from a recipe in Woman’s Day.


Avocado in fine form, says Guardian Australia (1 July)

The Guardian has an audience of 9.7 million in Australasia, and the Guardian Australia Facebook has 760,000+ people who like the page.


Guac and margaritas, hello (24 June)

A partnership between Australian Avocados and Sydney-based drinks delivery company Boozi, has launched to inspire consumers to extend the use of avocados at home into more meal occasions. The partnership involves the delivery of a guacamole and margarita pack including avocados, limes, chillies, corn chips and a 500ml bottle of pre-batched margarita to Sydney residents. The campaign will be supported with media (like these articles from TimeOut and Eat.Drink.Play) and influencer outreach to encourage consumers to make their own Guacamole & Margarita night at home. Let the fiesta begin!


Keeping avos on the front foot (12 June)

The team at Australian Avocados has generated 163 pieces of media and social coverage to date, supporting the current campaign as the season changes from Shepard to Hass, earning more than 28.4 million opportunities to see.

Here’s an example of the generated content, from Interiors Addict’s Foodie Friday. This blog has 100,000 readers each month, and a sizeable following on Facebook and Instagram. This blog has 100,000 readers a month, 70,000+ on Facebook and 94,000 on Insta.

Also popular has been the #smashanavoathome campaign, which has so far had the potential to be seen by more than 15 million consumers across media and social media-specific to this campaign. To support the #smashanavoathome campaign, Australian Avocados is planning a new social competition on the Australian Avocados Facebook and Instagram. Details to come. Australian Avocados marketing activities are managed by Hort Innovation and funded by the avocado marketing levy.


Hort Innovation May marketing update (12 May)

In response to the unfolding COVID-19 situation, two priorities have been identified for Australian Avocadoes and the aim to continue driving in-home consumption:

  1. ensuring consumers understand how and why avocados can positively benefit them and their health during this time
  2. educating consumers how to use avocados at home, on Shepard avocados and the differences from Hass (and the change in season when it comes) and the versatility of the product across a range of meals/occasions (including replicating eating out at home).

Click here to read the full report over at Hort Innovation.

Food service state of play


As at 15 May, 2020. Please use the links to check for updates.

Well, provided there are no spikes, we now have a staged plan to reach what the Australian Government is calling a CovidSafe economy.

Importantly for the avocado industry, this includes a partial re-opening of food service, a sector that uses an estimated 10-20% of our production, but this opening is very slow and steady and unlikely to provide a large demand spike in the early stages.

We’ve compiled a state and territory rundown of current plans for food service (below) but in summary:

  • in all states and territories where food service has been re-opened there are restrictions on the number of patrons and physical distancing requirements that will need to be met. This means pre-COVID customer levels are not to be expected,
  • with limits in most cases at up to 10 patrons (based on 4 square metres per person), it won’t be economically viable for many eateries to re-open yet,
  • in all cases, any outbreak has the potential to set back the easing of restrictions, and
  • working from home continues to be encouraged in most states, limiting the number of people out and about for café lunches.

Research says at-home trends will stay

The trend toward increased in-home dining prompted by COVID-19 lockdowns, is set to continue into the future as restrictions ease, with value and innovation set to drive results in this category, a UBS report finds. UBS is a global wealth manager, incorporating corporate banking, asset management and investment banking.

In an inside FMCG article, UBS said consumers were also likely to be cautious about returning to restaurants due to the potential increased exposure to germs.

“We believe we will see fewer, but more planned, eating-out occasions, further exacerbated by industry consolidation. The net impact will, in our view, see a better educated, more decisive shopper that has higher expectations. We believe businesses that can operate a true pull (vs. push) model should win,” insider FMCG quotes from the report.

This is backed by the results of a national Food Industry Foresight survey (more below), that found around 40% of both restaurant and café operators believe they will not return to normal trading once lockdown is over, while around 30% believe they will.

Quality will be key to selling to food service

The latest COVID-19 Foodservice Bulletin from Food Industry Foresight surveyed cafes and restaurants in April, with 415 responses.

The survey found that while hardly any reported permanently closing their doors to date, cafes were proving more resilient than restaurants. Only 35% of cafés report they have currently closed temporarily, the equivalent figure among restaurants is a significant 20 percentage points higher at 55%. A majority report their turnover has declined dramatically.

You can read the full report here, but some key points of interest for the avocado industry are:

  • a reduction in demand for pre-prepared foodstuffs could lead to an increase in fresh sales to this sector, but (and it’s a big but)
  • this change is because fresh is cheaper, but the fresh product will need to always be usable. These businesses are unlikely to be able to take a chance on paying for a product with internal defects.

As an extra for smaller growers, it seems there’s been a spike in new takeaway operations in regional areas, and a focus on sourcing local, fresh product from other local businesses. Nielsen reports this same “shop local” approach also applies to consumers.

And what about their customers?

Well, Thursday’s unemployment numbers from the Australian Government were far from cheery. According to this ABC report, nearly 600,000 Australians lost their jobs in a four-week period this year, and as many again had their hours slashed. (There’s now 1.8 million Australians underemployed; they want more hours, they can’t get them.) In addition to this, more than six million are on JobKeeper, which runs out in October.

The current Australian unemployment rate is 6.2%, and it’s possible this rate is higher as the official unemployment rate only includes those looking for work, and many can’t do that during a pandemic. About 490,000 Australians gave up on looking for work during April, and are not counted in the official unemployment figure. (Note, there could be a range of reasons for this, including the shutdown of the industry in which they trained, additional caring responsibilities etc.)

State of play for COVID-19 food service restrictions

**This summary of restrictions was prepared on 15 May 2020 and may now be out of date. Please confirm up-to-date details with your relevant state/territory government website.**

Tasmania

From 18 May, restaurants and cafes can seat up to 10 people at a time, with one person per 4 square metres, and physical distancing of 1.5 metres. There’s also some easing on travel and quarantine, read more here.

In Stage 2 from 15 June, food service can have 20 people dining in, and the same limit applies for gatherings at cinemas, museums etc. And accommodation re-opens.

From 13 July, indoor/outdoor gatherings increase to between 50 and 100 people but this will be determined by Public Health. Food courts and food vans at markets may open during this stage, as can the markets themselves.

At all stages, the Tasmanian border controls remain in place.

Victoria

Victorians have had their health emergency extended from 12 May to 31 May. Licensed premises cannot operate during the restricted activity period, but can continue to provide takeaway food and drink. Market stalls and markets can operate, with no more than one person per 4 square metres. Cafes etc can continue to provide takeaways.

The only slight easing in Victoria so far announced was this week’s decision to allow visits to friends and family, play non-contact sport, and some small indoor gatherings, all with restricted numbers.

On 17 May, the Victorian Premier announced there would be a return option for food service (dependent on community transmission levels and other factors):

  • from 1 June – cafes, restaurants and pubs will be able to reopen their doors to serve meals to up to 20 customers at a time per enclosed space
  • from 22 June – this could increase to up to 50 patrons
  • during the second half of July, up to 100.

New South Wales

In New South Wales, from 15 May outdoor gatherings of 10 people will be allowed, and cafes and restaurants can seat 10 patrons at any one time. However, cafes and restaurants must continue to apply the 4sqm rules and patrons who are not members of the same household must exercise 1.5m in physical distancing. Read more here.

There is no easing on travel restrictions, but intrastate travel was already possible (household to household, and within visitor number limits) throughout NSW.

The NSW Government will consider steps two and three of the Australian Government’s Roadmap to a COVIDSafe Australia in due course.

Australian Capital Territory

As reported by the ABC, food service businesses can re-open tomorrow (Saturday, 16 May) for up to 10 patrons, with physical distancing rules. The Chief Minister expects the “vast majority” of food service to remain takeaway and delivery based for now.

Queensland

The Queensland Government roadmap includes each food service venue completing a COVID SAFE checklist, and submitting a COVID SAFE Plan for a chance of hosting patron numbers beyond those in the roadmap. In all cases, physical distancing has to be maintained, with 4 square metres per person when indoors.

From 15 May, up to 10 people are permitted to dine in at restaurants, cafes, pubs, registered and licensed clubs, RSL clubs and hotels, but there’s no bars or gaming. Day trips of up to 150km within your region are allowed. Check the map of Outback shires below, but essentially, if you are in a coastal or Southern Queensland shire, these are the restrictions that apply to you.

Patron numbers are up to 20 in Outback areas (there’s a list and map of Outback shires here), and Outback residents are allowed to travel 500km within the Outback and can stay overnight.

Provided all goes well, from 12 June the dining limits increase to up to 20 people for dine in, and amusement parks, tourism experiences, zoos and arcades reopen with the same limits. And tourism accommodation will re-open but you can still only drive in your region (up to 250km).

Again, if you live in one of those Outback shires, the limits are higher: up to 50 dine-in, and recreational travel in the Outback but only if you live in the Outback.

Stage 3 is planned to start on 10 July, the dine-in restrictions are for up to 100 people and it looks like bars will re-open, with the addition of clubs and nightclubs to the list.

Additional travel restrictions continue to apply for the Far North and some shires in the Gulf of Carpentaria, as well as Cherbourg, Mornington, Palm Island, Woorabinda, Yarrabah, and Fraser Island, Moreton Island and North Stradbroke Island.

Points of interest:

  • at this week’s Queensland Government Ag Working Group, it was clear the Health Department was not entirely happy with the crowds in shopping centres last weekend, and Avocados Australia would suggest food service outlets will need to abide by the new rules or risk compliance measures
  • the more populated areas are the ones with lower patron limits for food service
  • it’s possible interstate travel will be permitted at Stage 3.

Northern Territory

The NT got a jump on everyone else, with beer trucks heading up the Stuart Highway last week. Still, businesses will need to complete a COVID-19 Safety Plan Checklist, and by 5 June all businesses should have their own COVID-19 Safety Plan.

From 1 May, the NT Government eased restrictions on recreational activities, but not food service as part of its Roadmap to a New Normal.

From noon on 15 May (today), food can be served and consumed in a shopping centre food court, restaurants and cafes will be open, as will bars, sports or RSL clubs (alcohol allowed with the consumption of food). Public sites such as galleries, historical sites and zoos also open. These activities must be undertaken in less than two hours and a minimum space of 1.5 metres must be maintained between people not of the same household, along with other requirements.

For Stage 3 (from noon on 5 June), entertainment and recreational venues re-open, go to the bar without ordering a meal, and attend community and sport events (but if there will be more than 500 people, the organisers have to have an approved COVID-19 Safety Plan).

Designated Biosecurity Areas will be maintained, but there will be some new arrangements. The NT Government has no timeline for re-opening its borders.

Western Australia

From Monday, 18 May Western Australian cafes and restaurants (including those in clubs and bars etc), can seat up to 20 patrons as part of the state’s roadmap. Regional travel restrictions will also be relaxed, except in the Commonwealth biosecurity zones.

Businesses across Western Australia will need to prepare a COVID Safety Plan before they re-open, to protect staff and customers.

Details for Stage 3 have not yet been confirmed, but are likely to include an increase in the number of patrons allowed to dine in.

The Western Australian border closure is expected to be the last restriction lifted.

South Australia

You can find the South Australian roadmap here. Stage 1 started on 11 May with outdoor dining allowed with one person per 4 square metres and 10 people max. From 8 June, seated dining will be allowed for up to 20 people and cinemas, theatres, galleries etc will re-open.

The opening of food courts and easing state border restrictions will be considered after Stage 2.

Prepared for the Guacamole of 15 May 2020. Please seek more up-to-date information.


Learning from workplace outbreaks


Avocados Australia is carefully monitoring instances of COVID-19 in agriculture in Australia, to help the avocado industry be prepared and stay safe. Even if a specific COVID-19 plan or workplace health and safety plan that includes COVID-19 isn’t mandatory for your business, please consider putting such a plan in place, for the continued operation of your business, and the safety of your family, workers and community.

On this page:

  • Learnings from Bundaberg, Queensland (2020)
  • Learnings from Cedar Meats, Victoria (2020).

Do your planning to keep operating

Yes, we breathed a sigh of relief the June 2020 case was on a strawberry farm, but it could easily have been an avocado orchard.

As background, a man in his 20s travelled from the Melbourne CBD, via an overnight stay in Brisbane with friends and family, to Bundaberg to take up a seasonal worker position in the strawberry industry. He was in transit on 1-2 June, and had worked only one shift at the farm before developing mild symptoms and reporting to the local health services for testing. It is very likely he was infected by a confirmed case in Victoria. At this stage, all of the contacts tested (and re-tested) by Queensland health (more than 200 people) have returned negative results. At the time of writing (updated 25 June 2020), the original case remained the only confirmed case.

Learnings for the avocado industry nationally

In this case, the presence of a Health Management Plan (this is mandatory in Queensland for agricultural businesses utilising seasonal workers) for both the farm and the accommodation centre reportedly expedited Queensland Health’s track and trace activities. This worked so well, we understand the farm was able to resume picking within days.

If you do not have a health plan in place, or your state does not require one, Avocados Australia encourages you to develop a Health Management Plan for your orchard regardless.

Click on your state to find the relevant plan template, or further information. Please note, even if your state does not require a specific COVID-19 plan, you may be required to update your existing workplace health and safety plans for COVID-19. Check with your relevant state agency. You can also find a state-by-state list of COVIDsafe planning requirements in the WHS module of the BPR.

Cedar Meats: early learnings for the Australian avocado industry

Please note, there are timeline discrepancies in the available public documents and media reports. The below includes dates from Cedar Meats, departmental websites and media reports but there are conflicting dates online, and this is an evolving situation.

In late April 2020, a meat worker at Cedar Meats, in Melbourne’s west, Victoria was tested[1] for COVID-19 after being admitted to hospital on an unrelated matter (surgery for an injured thumb) and later developing COVID-19 symptoms[2]. Cedar Meats says it was not informed for several days that the worker had COVID-19; although the Victorian Department of Health and Human Services (DHSS) says this notification did occur, along with notification of a second case around the same time. The public was informed on 2 May but the business was not immediately named (this didn’t last long)[4][5].

In responding to this outbreak, the company:

  • sent all 350 staff for testing by 1 May 2020
  • closed down the processing side of the business[6]
  • undertook a staged closing with reduced staffing (to complete processing of animals already at the facility)
  • will undergo deep cleaning before re-opening on 18 May[7].
Additional measures were in place

Based on media reports, it appears that prior to the confirmed case, Cedar Meats had a temperature testing regime in place at the plant, was sending sick workers home, increased cleaning protocols, and staggered lunch breaks to provide separation between teams.

By 7 May, there were 62 cases associated with the plant[8][9]; it appears the initial positive cases all worked in one area of the plant[10] but despite the company’s steps to limit contact, it was not contained to one team/operational area. It’s also important to note that most of the individuals who tested positive early in the response were asymptomatic[11].

It also appears the Victorian department did not tell the Federal Agriculture Department until 30 April, and various inspectors had been onsite during that time, and visited other meatworks. They’ve tested negative to this point[12].

From media reports, it appears another Cedar Meats worker had COVID-19 confirmed on 2 April, but that worker had not been at the plant for four weeks, and does not appear to be the source of this cluster[13]. It also appears Cedar Meats may not have been informed about this 2 April case until after the late April cases[14][15].

Learnings for avocado orchards and packsheds

Regardless of the actual timeline, this was a meat processing facility in a metropolitan area, and it took up to three days for the facility to be notified that one of their staff had COVID-19 (including testing and contact tracing activities).

  • The safety of staff, their families and the community is paramount.
  • Orchards/packsheds should have a workforce/health management plan in place for COVID-19, covering both risk reduction measures, and clear steps about what to do in the case of both suspected/potential and confirmed cases.
  • Orchards/packsheds should have a staff policy requesting the staff member (unless medically incapable of doing so) inform their employer they have reason to be tested, and when results are expected. Read more from the Fair Work Ombudsman on health and safety in the workplace during COVID-19.
  • Orchards/packsheds utilising labour hire providers should ensure open lines of communication with regard to positive test notifications.
  • Orchards/packsheds should have in place sufficient records to take immediate reasonable actions to proactively protect their workforce at the point of notification of testing, not results.
  • Orchards/packsheds should not assume the state health department has informed relevant non-health federal department and agencies, and proactively notify any inspectors/auditors themselves, if visits are due.
  • Given the high number of low-symptom or asymptomatic cases with COVID-19, ensure all staff are sent for testing if a case is confirmed.
  • Take all necessary steps to protect employee privacy. You can read more about ensuring privacy is maintained from the Office of the Australian Information Commissioner here.

There will be confusion and questions about who knew what, and when, and a lively local rumour mill that will play out in national media if a larger cluster emerges.

  • Provide any and all records to relevant authorities and restrict public comment (to the media, on the company social media, in conversations at the supermarket) only to hard facts about dates and that you are implementing your existing workplace management plan to protect your staff, their families and the local community.
  • Update your website/social media page with a point of contact for the media. This could be either someone from your company or, if they agree, your peak industry body.
  • If possible, provide a written statement/video on your website or social media page. News outlets with less available capacity will rely on this statement for their coverage.
  • Again, take all necessary steps to protect employee privacy. You can read more about ensuring privacy is maintained from the Office of the Australian Information Commissioner here.

Don’t leave your staff uninformed, or concerned about their health, job security etc. In the case of Cedar Meats, one worker was quoted in the Sydney Morning Herald[16] saying he could not get information about his pay, benefits or if he had been closely exposed to a confirmed case. Concerned staff will talk, if not to the media then to their friends and family.

  • Ensure your staff members are also provided with a point of contact for their queries, especially if your workplace is completely closed for deep cleaning.
  • Provide updates in an appropriate and timely manner. EG, staff meeting (with distancing) in the initial stages, regular emails/texts/phone calls afterward, especially if the site is closed.

You can find links to useful resources (including health management plans, and a checklist of processes to have in place, including confidential reporting policies), in our Staying safe in the orchard/packshed guide. This article is a compilation of resources from various state and national groups, agencies, and departments. Please ensure they meet the WHS and industrial relations requirements of your state.

References

[1] http://cedarmeats.com/wp-content/uploads/2020/05/MEDIA-STATEMENT_Cedar-Meats.pdf

[2] https://www.theguardian.com/australia-news/2020/may/06/cedar-meats-coronavirus-cluster-victorian-business-says-it-was-not-told-until-three-days-after-diagnosis

[3] https://www.theguardian.com/australia-news/2020/may/06/cedar-meats-coronavirus-cluster-victorian-business-says-it-was-not-told-until-three-days-after-diagnosis

[4] https://www.dhhs.vic.gov.au/coronavirus-update-victoria-02-may-2020

[5] https://www.abc.net.au/news/2020-05-06/coronavirus-cases-in-victoria-rise-including-meatworks-cluster/12218540

[6] http://cedarmeats.com/wp-content/uploads/2020/05/MEDIA-STATEMENT_Cedar-Meats.pdf

[7] https://www.theguardian.com/australia-news/2020/may/06/cedar-meats-coronavirus-cluster-victorian-business-says-it-was-not-told-until-three-days-after-diagnosis

[8] https://www.theguardian.com/australia-news/2020/may/06/cedar-meats-coronavirus-cluster-victorian-business-says-it-was-not-told-until-three-days-after-diagnosis

[9] https://www.abc.net.au/news/2020-05-07/coronavirus-cases-increase-at-melbourne-meatworks-cedar-meats/12219472

[10] https://www.abc.net.au/news/2020-05-04/coronavirus-victorian-cases-climb-cedar-meats-abattoir-brooklyn/12209776

[11] https://www.abc.net.au/news/2020-05-04/coronavirus-victorian-cases-climb-cedar-meats-abattoir-brooklyn/12209776

[12] https://minister.awe.gov.au/littleproud/speeches-and-transcripts/interview-neil-mitchell-3aw

[13] https://www.theguardian.com/australia-news/2020/may/06/cedar-meats-coronavirus-cluster-victorian-business-says-it-was-not-told-until-three-days-after-diagnosis

[14] https://www.abc.net.au/news/2020-05-06/coronavirus-cases-in-victoria-rise-including-meatworks-cluster/12218540

[15] https://www.theage.com.au/national/victoria/early-warning-system-could-result-from-cedar-meats-cluster-20200506-p54qg5.html

[16] https://www.smh.com.au/business/workplace/we-all-eat-together-cedar-meats-worker-tells-of-fear-and-uncertainty-20200506-p54qhq.html


Demonstrating pest-freedom from avocado sunblotch viroid with a smartphone app and improved detection methods

By Dr Louisa Parkinson and Dr Lara-Simone Pretorius, Queensland Alliance for Agriculture and Food Innovation (QAAFI), and A/Prof Andrew Geering, The University of Queensland

Avocado sunblotch viroid (ASBVd) has the potential to disrupt trade in fresh fruit, particularly to pest-free countries such as New Zealand. As such, a new biosecurity surveillance project (AV18007) for demonstrating pest-freedom from ASBVd is underway in Australia.

This project aims to map all avocado orchards and nurseries in the country, testing thousands of trees and conducting statistical analyses to demonstrate pest-freedom at farm or regional-level, so that growers can meet export conditions and nurseries can obtain NIASA accreditation.

We are collaborating with experts in epidemic modelling from Cambridge University in the UK and in disease management from South Africa.

In collaboration with CSIRO, we are also trialing a novel surveillance strategy using honeybees, which do the leg work by collecting pollen samples from dozens of trees. If the viroid is present, it should be detectable in the pollen samples using our highly sensitive molecular diagnostic tools. A key industry partner for us is AgKonect Pty Ltd, which has made large-scale surveillance and data recording simple and accessible for researchers and growers. Outcomes of the project will be that the Australian avocado industry can enter new export markets and will be better equipped to respond to all types of biosecurity threat.

Symptoms and mode of spread of ASBVd

Symptoms of ASBVd include abnormally shaped fruit with deep scarring beginning at the petiole; variegation, bleaching and deformation of the leaves; a stunted and decumbent growth habit; and in some cases, bark cracking or ‘crocodile skin’ on the trunk and branches (Figure 1). There are also asymptomatic strains of the viroid that nevertheless, still result in yield losses. Root grafting is thought to be the principal mode of transmission in the field, although there is likely inefficient transmission of the viroid on sap-contaminated pruning blades. The major point of infection is in the nursery, as the viroid is transmitted at a very high rate through seed, and can also be introduced through use of infected budwood. Growers are recommended to use NIASA (previously ANVAS) certified nursery plants.

Figure 1. Symptoms of ASBVd infection. Malformed fruit and yellow sunblotch streaking at the stem (left); yellow streaking and curving of leaves (right).

How is surveillance conducted with AgKonect?

We identified that data management would present some challenges in the project: in capturing field data, tracking diagnostic samples, reconciling results with tree observations, analysing and presenting the data, and reporting back to growers. Thus our surveys are conducted in collaboration with Brisbane company AgKonect Pty Ltd, which provides custom software for agriculture, with the QLUMP national avocado farm layer (a map of all avocado orchards and nurseries in Australia) already added to their software platform.

AgKonect is a software program that simplifies field work using custom forms in a map-driven smartphone app. The software enables users to create customisable survey forms on a computer (Figure 2) and subsequently capture all data, photos, precise GPS locations and sample details in the field using a smartphone or tablet (Figure 3).

Figure 2. Screenshot of computer software interface where the survey form can be created and edited. The smartphone image (right) displays the survey form interface on the app.

The AgKonect app is user-friendly, making collecting data in the field quick and easy, eliminating sources of error; the user does not have to juggle paper records, cameras, GPS equipment and writing instruments while collecting data in the field. The app also has data caching capabilities, allowing the app to be used in remote, poor mobile coverage areas (Figure 3). Once in the field, GPS points are created for each tree and saved as colour-coded dots on the map (Figure 3). When sampling is complete, data is synced from the phone to the computer software where the data can be exported as an excel spreadsheet for further analysis or record keeping.

Figure 3. Smartphone screenshots of the app interface with a GPS point recorded for an individual tree (red dot).

AgKonect is used in our project for precisely tracking the GPS location of every single tree that is tested so we have an auditable record of the tree location and label, observations made, samples taken, photographs of symptoms and diagnostic test results. The software also enables growers to collect samples for testing and directly input the data, and for the diagnostic team to link results as they are obtained. Industry-wide use of the app can enable our research team to collect detailed and accurate data for demonstrating freedom from ASBVd.

We are exploring further uses for the app and another advantage of AgKonect is its customisable features for traceability – its use can be applied for almost any kind of data collection or record keeping. For research or on-farm records, it can be customised for recording dates and details of field sprays; which trees have pest and disease issues; nursery records such as sources of budwood and what screening tests have been done prior to dispatch; and finally, record-keeping for fruit in the supply chain. The app can be used by pathologists for routine inspections or used by growers to demonstrate that industry standard protocols are being followed. Moreover, the NIASA certification form has been converted into a digital format using AgKonect, and could potentially enable NIASA accreditors to complete an inspection and certify on-site.

Implementing improved diagnostic methods

The highly sensitive and specific molecular test for ASBVd, a reverse transcription quantitative PCR assay (RT-qPCR), was developed by A/Prof Andrew Geering and has become a global industry standard. Dr Lara Pretorius, a new member of our research team, has developed an improved nucleic acid extraction method (the first step in the molecular diagnostic test), utilising filter paper. The viroid nucleic acids have high binding affinity to the cellulose fibres in the filter paper under high salt conditions, but are reversibly eluted under low salt conditions (Figure 4). This extraction technique improves the sensitivity of the molecular test and enables fast, inexpensive, high-throughput processing of a large number of plant samples, making testing of thousands of trees feasible by a small research team.

Figure 4. Extraction procedure with avocado leaf tissue and filter paper disks for use in the ASBVd molecular diagnostic test.

Another diagnostic component of our project is to trial the use of honeybees for monitoring the incidence of ASBVd in avocado-growing regions. When managed honeybee hives are used for horticultural crops to deliver pollination, the bees can also provide valuable pathogen surveillance services by effectively ‘sampling’ entire crops as they collect pollen and nectar. Research by Dr John Roberts (CSIRO) has demonstrated that a wide diversity of viruses can be detected in pollen samples, and exotic viruses can be discovered before they are recognised using traditional methods of surveillance. We will be trialling the usefulness of this surveillance method in South Africa where ASBVd is widespread, and as well as in the Tristate area of Australia, which historically has had the most records of ASBVd in the country. We are also collaborating with citrus pathologists in New South Wales to validate the method using citrus viroids.

Interested in having your orchard or nursery tested for ASBVd?

Please contact our research team (Dr Louisa Parkinson, l.parkinson@uq.edu.au) for your orchard or nursery to be tested for ASBVd. For further information about using AgKonect in your orchard or nursery, please contact Dr Peter Whittle (office@agkonect.com).

Acknowledgements

This project has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government.

Hort Innovation - Strategic Levy Investment (Avocado Fund)

This article was prepared for the Autumn 2020 edition of Talking Avocados.

 

 

Staying safe in the orchard and packshed

 


Last updated: 15 September 2025

Avocados Australia and Horticulture Innovation Australia Limited (Hort Innovation) makes no representations and expressly disclaims all warranties (to the extent permitted by law) about the accuracy, completeness, or currency of the information included in this article, prepared as part of project AV18003.

Reliance on any information provided by Avocados Australia and Hort Innovation is entirely at your own risk. Avocados Australia and Hort Innovation are not responsible for, and will not be liable for, any loss, damage, claim, expense, cost (including legal costs) or other liability arising in any way, including from any Avocados Australia, Hort Innovation or other person’s negligence or otherwise from your use or non-use of the information in this article, or from reliance on information contained in the material or that Avocados Australia and Hort Innovation provides to you by any other means.

We encourage you to seek advice from experts in the field and carefully read the requirements for your state and federal authorities.

 

General tips

 

Sourcing staff

If you’re a producer, COVID-19 may impact your ability to source harvesting and production workers. Many businesses have relied on a regular pattern of seasonal workers and a stable, permanent workforce for many seasons, but there are other ways to recruit:

Several states also have their own jobs hub, and we have curated more information in the BPR here.

 

WHS

Please consult your relevant state department as well as Safe Work Australia for the latest workplace health and safety information.

National
States & Territories
  • New South Wales – SafeWork NSW
  • Northern Territory – NT WorkSafe
  • Queensland – WorkCover Queensland
  • Also for Queensland, Business Queensland has information here on protecting your workforce. This information may be generally applicable across the country.
  • Another one from Queensland but please check with your jurisdiction as well. In Queensland, if you are employing staff from the Pacific Islands, you need to provide induction and training in their first language. If you only provide this in English and they don’t understand, you are not meeting your obligations under WHS laws. Read more.
  • South Australia – SafeWork SA
  • Tasmania – WorkSafe Tasmania
  • Victoria – Work Safe Victoria
  • Western Australia – WorkSafe
Help accessing PPE
  • Download a list of PPE suppliers collated by the New South Wales Government by clicking here
  • Queensland manufacturers & businesses needing help with supply chain issues relating to personal protective equipment such as face masks, hand sanitisers and other necessities or other critical products to enable their ongoing operation, please click here to fill out the government form.

Industrial Relations

Please consult the relevant national bodies for the latest industrial relations updates.

 

Audits

 

  • Contacts and resources

 

References

 

https://avocado.org.au/best-practice-resource/packhouse/food-safety/

https://avocado.org.au/best-practice-resource/whs/Avocado Growing and Packing – A Practical Safety Guide

Coronavirus (COVID-19) – links & resources

The spread of a novel (new) coronavirus (COVID-19) continues in Australia. On this page you will find useful resources grouped under the various headings (health, food safety, financial assistance, workplace information, specific industry information).

According to SafeWork Australia, coronaviruses are a large family of viruses that can cause illnesses from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV).

The World Health Organization (WHO) has declared the outbreak of COVID-19 as a pandemic. You can find the latest news in our Australian and International sections, and Members can find a blog here, where we post regular updates.

Avocados Australia is compiling a list of national resources. Where possible, the links below go directly to the COVID-19 relevant page.

Key links

  • Avocados Australia has further curated a list of suggestions for orchards and packsheds HERE.
  • Rapid Antigen Tests (RATs) – given the current demand for Covid-19 test kits there is a shortage of RATs. Businesses are encouraged to pre-order the test kits using this bulk suppliers list here
  • COVID-19 Hotspots and Border Zone Declaration – To access the full list of restricted and non-restricted Border Zone LGAs throughout Australia, as at 7 January 2022, click here.
  • For a summary of national ag activities, visit the Department of Agriculture, Water & Environment website.
  • For a summary of national health updates, visit the Department of Health.
  • National Farmers Federation workplace guide, click here.
  • Covid-19 Restriction Checker launched by the Federal government, which is a new online tool to help you find what restrictions apply in each state/territory – click here to access.
  • National map of heavy vehicle driver testing facilities, service centres and roadhouses that are still open during the COVID-19 trading restrictions, click here.

Some Essential Workers can return to work

Health information

Export

On 1 April 2020, the Australian Government announced support for air freight into key markets including Japan, Hong Kong, Singapore, China and the UAE from Melbourne, Sydney, Brisbane and Perth. For the latest on the International Freight Assistance Mechanism, including scheduled flights, click here. (This support mechanism has been extended several times, check the link for the latest end date.)

Food safety

Financial assistance (Federal)

Financial assistance (by State)

  • South Australia: small to medium business grants, $600/week worker support payments for regional areas (Adelaide workers will receive Federal support). Updated 22/7/2021
  • New South Wales: business support grants, and worker support here. Updated 22/7/2021
  • Victoria: cash grants for businesses, and worker support, here. Updated 22/7/2021
  • Queensland: business assistance finder.
  • Western Australia: business support details here. Updated 20/6/2021
  • Tasmaniatext business support here, employee information here. Updated 22/7/2021
  • Northern Territory: business grants here. Updated 22/7/2021

Labour

The Australian Government is making a number of changes to temporary visa holder arrangements during the coronavirus crisis in order to protect the health of our community, safeguard job opportunities for Australians, support critical industries, and assist with rapid recovery.

  • The Australian Government is offering a Relocation Assistance to Take up a Job assistance from 1 December 2020. We’ve put information about this assistance and the various state assistance on our page for jobseekers, click here.
    • As well as the national assistance, there are also programs from various state governments.

Workplace information

 

Managing the risks from COVID-19

The model Work Health and Safety (WHS) laws require a person conducting a business or undertaking (PCBU) to ensure, so far as is reasonably practicable, the health and safety of their workers and others at the workplace. This includes providing and maintaining a work environment that is without risk to health and safety.

To comply with the model WHS laws, PCBUs must identify hazards at the workplace and the associated risks, and do what is reasonably practicable to eliminate those risks, or where this is not reasonably practicable, to minimise those risks.

Whether a control measure is reasonably practicable to implement involves consideration of what is able to be done to manage a risk and whether it is reasonable in the circumstances to do so. The likelihood of the risk occurring, the degree of harm that might result and the availability and suitability of a control measure are key considerations in determining what measures are reasonable. Further general guidance is available in the model Code of Practice: Managing the work environment and facilities (LINK).

Exposure to COVID-19 is a potential hazard for workers and other people at workplaces. PCBUs must have measures in place to protect worker health and safety and manage these risks.

PCBUs need to keep up to date with the latest COVID-19 information and advice to ensure that any action taken is measured and appropriate. This includes closely monitoring the Australian Government Department of Health, the Smartraveller website and any advice from state or territory government agencies.

Depending on the workplace, an appropriate range of actions may include:

  • providing clear advice to workers about actions staff members should take if they become unwell or think they may have the symptoms of coronavirus, in accordance with advice from the Australian Government Department of Health and state or territory health department
  • eliminating or minimising international work travel, in line with the travel advice on the Australian Government’s Smartraveller website
  • providing regular updates to workers about the situation and any changes to organisational policies or procedures
  • contingency planning to manage staff absences.

Workers also have a duty to take reasonable care for their own health and safety and to not adversely affect the health and safety of others. Workers should be reminded to always practice good hygiene and other measures to protect themselves and other against infection. This includes:

  • washing their hands often, with soap and water, or carrying hand sanitiser and using it as needed
  • covering their mouth when coughing or sneezing, but not using their hands to do so
  • seeing a health care professional if they start to feel unwell
  • if unwell, avoiding contact with others (including shaking hands or other touching, such as hugging).

 

Improving avocado fruit quality: evaluation of post-harvest treatments

By Elizabeth Danna, Shaun Hood b, Akila Prabhakarana, Kamrul Hassana,c

a University of Queensland, St Lucia, QLD 4072, Australia

b Syngenta Australia Pty. Ltd., North Ryde, NSW 2113, Australia

c Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

 

Key messages

  • Premium fruit quality is the responsibility of everyone along the supply chain, and begins with good orchard management to limit infections from fungi causing anthracnose and stem-end rot during fruit development.
  • Post-harvest treatments should not be used as a “Band-Aid” to cure infected fruit coming into the supply chain.
  • Graduate A+ is an effective post-harvest treatment, particularly for stem-end rot
  • Further trials are required to test electrolysed oxidising (EO) water under commercial conditions, but initial work is promising.
  • Combinations of EO water and Graduate A+, or other products as they are available, may enhance robustness of fruit through extended storage and transport chains, resulting in premium quality fruit at point-of-sale and a pleasurable experience for the consumer

Introduction

There are several diseases and other physiological disorders of avocado fruit impacting the quality of product and eating experience for the consumer. Trees and fruit are pushed to their limits in terms of yields, productivity, biotic stress (diseases and insect pressure) and abiotic stress (floods, drought, low soil fertility etc). On top of this, as production volumes increase and export markets expand, fruit are stored and transported for lengthy periods after harvest and frequently subjected to undesirable spikes in temperature. No wonder fruit doesn’t always arrive in the best condition! It is the responsibility of all stakeholders in the chain to supply avocado fruit of high quality with minimal post-harvest wastage.

In Australia, the primary diseases (rots) affecting avocado fruit after harvest are anthracnose and stem-end rot. Anthracnose (Figure 1) is primarily caused by fungal Colletotrichum species, and while fruit may be infected at any time during their development, the fungus remains dormant for many months after penetrating the fruit cuticle without causing obvious symptoms. After harvest, during the ripening process, the fungus resumes growth causing disease symptoms. Several fungal species are associated with stem-end rot (Figure 2), including Colletotrichum spp., Diaporthe (Phomopsis) spp., Pestalotiopsis and species in the Botryosphaeriaceae family (Lasiodiplodia spp., Fusicoccum spp., and Neofusicoccum spp.). These fungi are frequently present as endophytes internally infecting living plant tissues without causing any visible disease for at least part of their life cycle. They may colonize the fruit peduncle and be present in the stem end of harvested fruit. During ripening the fungi recommence growth and become pathogens, causing disease emanating from the stem end, frequently tracking along the vascular strands within the pulp (Figure 2). Stem-end rot is frequently worse in fruit from stressed trees, such as those in decline from Phytophthora root rot.

 

Figure 1a
Figure 1 a and b. Anthracnose, caused by Colletotrichum spp. fungi. Note the hemispherical lesions arising from initial infection of the peel, and rotting into the pulp.
Figure 2 a
Figure 2b
Figure 2 a b and c. Stem-end rot, arising from infection at the stem or “button” and progressing along the vascular strands.

Growers should not rely solely on post-harvest fungicide treatments to manage fruit diseases such as anthracnose and stem-end rot.  Management of these diseases must commence on-farm with a combination of tools for high-health orchards. These include orchard hygiene and canopy management to reduce fungal spore load and infection events, strategic applications of registered fungicides, optimal irrigation and nutrition for healthy trees and robust fruit, and careful harvest and post-harvest practices (find out more in the Best Practice Resource).

Research undertaken in AV16007 evaluated post-harvest treatments including Graduate A+, a fungicide comprised of two active ingredients, azoxystrobin and fludioxonil, as well as electrolysed oxidising (EO) water, a chlorine-based sanitizer, for their effect on anthracnose and stem-end rot compared with the industry standard prochloraz, and some results are presented here.

Results

PART 1 Evaluation of Graduate A+ in commercial packing sheds in Queensland – demonstration trials

Three demonstration trials were undertaken in commercial packing sheds in Queensland, utilizing different post-harvest fungicide application methods. Samples of fruit were collected from the line after the initial rinse (as untreated control), and after fungicide spray with label rates of prochloraz or Graduate A+ (azoxystrobin + fludioxonil). Fruit were dried, packed into trays and transported to the laboratory facilities at Ecosciences Precinct, Brisbane.  Fruit were maintained in a controlled environment room 23°C and 65% relative humidity to encourage expression of disease. Fruit were checked each day and removed from the ripening room when deemed “eating soft” and assessed for severity of symptoms caused by anthracnose and stem-end rot.

Trial 1 Non-recirculating spray, North Queensland

Graduate A+ (250mL/100L) was applied via a non-recirculating spray system for 30 seconds (Figure 3).  Both anthracnose and stem-end rot were reduced by Graduate A+ treatment (Figure 4), with the severity of stem-end rot 8-fold lower than in rinsed control fruit.

Figure 3a
Figure 3 a and b. Hass fruit progressing through the line. The fruit covered with tape indicated when to collect fruit after the rinse and prior to fungicide treatment (for the “untreated” control)
Figure 4. Effect of Graduate A+ on anthracnose and stem-end rot disease in avocado cv. Hass. Graduate A+ (250mL/100L) was applied via a non-recirculating spray system for 30 sec, Trial 1
Trial 2 Recirculating spray, Central Queensland

Graduate A+ (250mL/100L) was applied via a recirculating spray system for 30 seconds. One tank (about 650 L) of Graduate A+ was prepared in the morning of Day 1. From the first bin of the day to the last, 48 tonnes of fruit passed through the line and spray solution volume dropped to approximately 375L In the morning of Day 2, prochloraz (Sportak, 55mL/100L) was prepared and applied for the day. Fruit from the same orchard was treated with both Graduate A+ and prochloraz.

Fruit treated with Graduate A+ in the morning or afternoon of Day 1 had less severe anthracnose and stem-end rot compared with respective fruit that went through the rinse only (Figure 5). Stem-end rot was reduced up to 10-fold compared with control fruit. On the second day, anthracnose and stem-end rot were reduced by prochloraz treatment, although reduction in stem-end rot (about twofold) was less than that achieved by Graduate A+ the previous day.

Figure 5. Effect of Graduate A+ and Sportak (prochloraz) fungicide on anthracnose and stem-end rot disease in avocado cv. Hass. Fungicides were applied via a recirculating spray system for 30 sec, Trial 2
Trial 3 Non-recirculating spray, Central Queensland

The trial with cv. Wurtz incorporated a combination of field sprays of Amistar (azoxystrobin) or copper prior to harvest. The post-harvest treatments were applied through a non-recirculating spray tunnel for 30 seconds. The results show two field sprays with azoxystrobin (one early season and one close to harvest) followed by Graduate A+ post-harvest provided similar levels of anthracnose control as that when three field sprays of azoxystrobin (one early season and two close to harvest) then Graduate A+ were applied (Figure 6). Stem-end rot was least severe when fruit were treated after harvest with Graduate A+.

Figure 6. Effect of Graduate A+ and Sportak (prochloraz) fungicide on anthracnose and stem-end rot disease in avocado cv. Wurtz. Fungicides were applied via a non-recirculating spray tunnel for 30 sec, Trial 3

PART 2: Effects of treatment with electrolyzed oxidizing water on postharvest diseases of avocado

Electrolyzed oxidizing (EO) water is generated by electrolysis of a dilute salt solution, and its microbiocidal effect is attributed to its high oxidation reduction potential and available chlorine (predominantly as hypochlorous acid). There are several benefits of EO water over other chlorine-based sanitisers, including its low corrosion potential, low toxicity and irritant levels (thus safe for operators), production on-site, and negligible residue and waste issue as the active chlorine decomposes back into dilute saline solution. Furthermore, it is an approved input in organic production systems. EO water-generating systems are now commonplace in many hospitals and facilities processing and packing fresh meat, fish, herbs, fruit and vegetables.

Five separate trials were conducted with fruit harvested at commercial maturity (24-34% dry matter) from orchards with known high anthracnose and stem-end rot disease pressure. In the first 4 trials fruit were dipped for 30 seconds in 20% v/v EO water, and stem-end rot (but not anthracnose), was significantly reduced compared with water control (results not shown). However, treatments in the final trial were applied as overhead recirculating sprays in an experimental-scale packing line to simulate commercial conditions (Figure 7). Anthracnose was reduced similarly by both EO water and Graduate A+ compared with water control treatment (Figure 8). The full article and results can be downloaded here https://www.mdpi.com/2077-0472/9/11/241.

Figure 7. Hass fruit rolling over brushes under treatment sprays in the experimental-scale packingline. The equipment is ideal for treatment of whole tray (approximately 20 pieces) replicates of fruit, allowing for robust statistical analyses of data. Volumes of 80L can be used, and the tank and line is easily flushed between treatments so that multiple separate treatments can be applied in a few hours.
Figure 8. Effects of treatment with electrolysed oxidising water or Graduate A+ on post-harvest diseases of avocado, cv. Hass, applied via recirculating spray in an experimental packingline for 30 or 60 seconds

Discussion

Graduate A+ was registered in Australia for post-harvest use in 2018, and has been adopted by many packing sheds.  It has been shown to be particularly effective against stem-end rot disease. One of the limitations to adoption more widely has been the somewhat conflicting label statements.  The azoxystrobin label currently states that the final field spray with azoxystrobin should be 7 days prior to harvest. Thus, azoxystrobin is typically the very last fungicide to be applied in field. However, the Graduate A+ label states that under the Crop Life Fungicide Resistance Management strategy, Graduate A+ must not be applied to avocado if Amistar (azoxystrobin, or similar Group 11 fungicide) was the final field spray. This has prompted Syngenta to apply for a label amendment to clarify that azoxystrobin does not have to be the final field spray. Further testing is required, however, our preliminary data suggests that two field sprays with azoxystrobin (with the second close to harvest) followed by Graduate A+ in the packingline, may be sufficient for very high-quality fruit with minimal postharvest disease breakdown.

The research also demonstrates the potential for electrolysed oxidising water to be incorporated into integrated management programs for avocado, and possibly other fresh produce. As an approved input for organic production, it may be a strategy worth investigating for stakeholders in the organic food industry. Further trials in commercial packing sheds are required to confirm these preliminary results. As well as reducing fungal rots in fruit, it is likely to reduce foodborne (human) bacterial pathogens such as Salmonella spp., Listeria monocytogenes and Escherichia coli, on fruit surfaces and in processed pulp products.  EO water-generating systems are now commonplace in many hospitals and facilities processing and packing fresh meat, fish, herbs, fruit and vegetables. Conceivably, an initial wash with EO water followed by fungicide treatment could be easily integrated into fresh fruit packing facilities.

Acknowledgment

Improving avocado orchard productivity through disease management (AV16007) is funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture. The project is jointly supported by the Department of Agriculture and Fisheries and the University of Queensland.
M. K. Hassan received an Endeavour Research Fellowship from the Department of Education and Training Australia via to allow his six-month placement to undertake the study with EO water. The authors also acknowledge useful interactions and support received from Professor Roger Stanley (University of Tasmania), Keith Mason (EnviroLyte Asia Pacific), Mark Parkinson (Lockyer Agronomics Pty Ltd), Anderson Horticulture Pty Ltd. We gratefully acknowledge the owners and staff of three packing sheds in Queensland for their cooperation in conducting the post-harvest trials.

Hort Innovation - Strategic Levy Investment (Avocado Fund)

 

 

References

Hassan, M. K. and Dann, E. K. (2019) Effects of treatment with electrolyzed oxidizing water on postharvest diseases of avocado, Agriculture, 9 (11): 241 https://doi.org/10.3390/agriculture9110241 (published in the special issue Postharvest Physiology and Technology of Fruits and Vegetables)

 

This article was prepared for the Autumn 2020 Talking Avocados magazine.

 

 

 

 

 

 

Chile one step closer to accessing Australian market

The Australian Government has today (13 December 2019) published its final report for the import risk analysis for fresh avocados from Chile, that recommends the importation of fresh avocados from Chile be permitted provided they meet the biosecurity import conditions.

Avocados Australia CEO John Tyas says the next step for Chile will be to establish workable quarantine protocols, and while there is no timeframe for that process as yet, access could be achieved as early as 2021.

Click here for the government’s final report and associated industry submissions.

Some key points from the final report:

  • the import of fresh avocados from Chile be permitted provided they meet the biosecurity import conditions
  • all imports must come from commercial production areas of Chile
  • seven quarantine pests associated with fresh avocado are present in Chile and need risk management measures to reduce the risk to an acceptable level
  • risk management measures for Mediterranean fruit fly include area freedom or fruit treatment (such as cold disinfestation treatment) for all cultivars, or hard condition of fruit for the Hass cultivar only
  • risk management measures for mealybug, thrips and Oligonychus spider mites requires a pre-export visual inspection and, if found, remedial action
  • Chile’s export season is primarily September to March.

Mr Tyas said the question for Chile was, would Australians want to eat avocados that had been shipped half-way around the world when Australia could supply plenty of homegrown avocados?

“The Australian market is well supplied already from domestic production and summer imports from New Zealand. In time, we expect that New Zealand supplies will not be required either,” Mr Tyas said.

“With a population of just 25 million, Australia is a minnow compared to Chile’s existing export markets in Europe, the US, and China.”

Mr Tyas said it was important to keep in mind that this was the final report on an import risk analysis.

“The next step for Chile will be to establish workable quarantine protocols and there’s no timeframe on when that process will be completed, but it is possible that access could be achieved as early as 2021,” he said.

The recently completed risk analysis was focused on biosecurity risks, in line with Australia’s international obligations.

The Australian industry has identified three key steps to help mitigate the impact of possible imports from Chile:

  • increase efficiencies to reduce costs
  • develop strong alliances
  • implement an export strategy.

Avocados Australia has been proactive on behalf of industry with regard to helping direct levy-funded research toward quality improvements, efficiencies from the farm to the retail level, and increasing the Australian industry’s own export activities.

Australian domestic avocado consumption is the highest in the English-speaking world, at 3.8kg/person per year, and demand is strong. However, with domestic production at 85,546t in 2018/19 (read our latest industry Facts at a Glance here for more on domestic production) and on the way to more than 115,000t by 2025, there is limited space for another player in the market.

In Australia, avocados are produced all year round due to the range of climates and conditions in eight major avocado growing regions: North Queensland, Central Queensland, South Queensland, Sunshine Coast, Tamborine/Northern Rivers, Central New South Wales, the Tristate (parts of Victoria, New South Wales and South Australia), and Western Australia. Avocados are now also grown in Tasmania and the Northern Territory.

 

Further reading
  • Click here for the Australian Government’s Final report for the review of biosecurity import requirements for fresh avocados from Chile.
  • The link above includes a summary of the report, as well as links to the various submissions made during the review process, including by Avocados Australia.

 

Recovering from fire

By the Queensland Department of Primary Industries

Australia’s fire season has started hard and early, and it has impacted on rural communities, and farms of all descriptions, including avocado orchards.

In the Best Practice Resource you can find information and resources on irrigation, mulching and nutrition. To provide some advice on how to prepare for and recover from fires, we turn to our colleagues in California, who have faced their own fire crises in recent years.

 

We thank Dr Ben Faber, University of California Cooperative Extension Farm Advisor for sharing his work, and allowing us to slightly alter his advice to fit Australian conditions for both recovery from and preparation for fires. We have linked to his original works throughout.

Image: Simon Newett, QDAF. 2019
Avocado trees written off for dead after the devastating ‘Thomas’ fire in California are showing good recovery 20 months after the fire”

After fires

Growers need to be patient and observant to bring the trees back into production, Dr Faber explains in this November 2019 article (read the original here).

Although injury to foliage and young growth is visible within a few days of the fire, the full extent of the damage may not be known for several months or possibly the next growing season. In the case of severe injury, die-back may continue to occur for several months after the fire. New growth that occurs after the fire may suddenly collapse the following year if there are more adverse conditions.

The important rule to follow after a fire is to do nothing – don’t prune, don’t fertilise and maybe don’t water. Or rather, water very carefully. Dry winds may have sucked the water out of the ground and may need to be replenished. The fire may have burned the irrigation lines and need to be replaced.

In the meantime, if the tree has been defoliated by the fire, it has lost its ability to transpire water. Watering a tree with no leaves will set up those conditions that are conducive to root rot. Until the tree begins to leaf out, watch soil moisture to decide how much water the trees are pulling out of the soil. The emitters should be capped or plugged on some leafless trees. Then as the tree puts on new growth, shallow, infrequent irrigations should start. This may mean replacing mini-sprinklers with drippers if only a portion of the orchard has been burned and the rest of the trees need their usual amounts and frequency of water.

The avocado has a tremendous ability to come back from fire and frost damage. However, the tree will tell you where it is coming back. It will start pushing growth where the tree is still healthy. It may take 3 to 6 months for this growth to occur.

Delay pruning until the tree clearly shows where it is going to regrow. By waiting, you save the expense of having to return sometime later to remove more wood.

An activity the grower can perform is painting exposed limbs with white acrylic paint. The defoliated tree can be further damaged by sunburn after it has lost its protective cover of leaves. The upper surface of horizontal limbs and the north and west sides of exposed trunks are the most affected. The paint can delay the appearance of new growth, but it does not affect total growth. There is usually no value in applying paint to small limbs.

Avocado trees have a great ability to recover after fire damage (see the image at the top of this article taken by Australian growers during the recent industry tour in California). Even trees killed below the bud union will frequently develop into good trees if they are rebudded and given good care. Trees which do not put out vigorous sprouts should be removed. However, you may end up with a very uneven orchard so the stumping or staghorning option described below may be a more practical option. Interplanting avocados would rarely be advisable because of their rapid recovery.

As Dr Faber notes in this article, every fire is different, so experiences vary. It may take several months to be able to observe whether the bark is killed all the way to the cambium or not. Thus, he recommends against pruning until new growth appears to indicate where the wood is alive. According to Bender (click here to read the 2012 paper on fire recovery, and click here to read his sucker grafting article), an alternative method which is rather unique to the avocado industry, the burned trees can all be “stumped” – referred to in Australia as “staghorned” (cut back to the graft) immediately and allowed to re-grow. “Staghorning” is a normal practice in the industry when avocado trees have reached such heights that fruit is high off the ground and picking becomes difficult. In many of the groves that were burned in California, staghorning was probably needed anyway; therefore after a burn staghorning would be a reasonable alternative for many growers. If the goal is to reduce the size of all trees in the irrigation block to a manageable size, then staghorning the block immediately after the fire is the best solution. Under Californian conditions, trees will be out of production for two years and have about 50% production in the third year, and some re-grafting may have to be done, but fertilising and watering properly is manageable.

In Australia, “stumping” is called “stag-horning” and you can read more about that here in the BPR (you will need to be logged in to access this resource).

A third option could be to scaffold all trees in an irrigation block to two to three metres in height. This would get rid of a lot of deadwood immediately, and might allow the trees to come back in production faster than the staghorning the trees.

Before fires

Dr Faber prepared this article earlier this year, based on the 2015 work of Sonia Rios, Henry Herrera and Gary Bender.

These preventive measures can be suggested for groves in areas of high fire hazard are often counter to other measures which might reduce erosion or improve root disease control, so a balance should be strived for (Goodall 1965):

  1. Remove all combustible material (including mulch) from around the trunks of the trees for a distance of up to one metre (two to three feet).
  2. Prune off low-lying limbs, those that are low enough to trap leaf mulch below them.
  3. Remove from the orchard all broken limbs, deadwood and other combustible debris.
  4. Clear brush, trees and other heavy vegetation away from edge of orchard for a distance of at least 15 metres (50 feet). Keep in mind any local regulations regarding fire break widths.
  5. Do not pile brush or other combustible material in gullies, or around the edges of orchards.
  6. Apply sprinkler water for as long a period in advance of the fire as possible so as to have everything wet. Water during the fire would obviously be desirable but often is lacking because of lack of pressure, power or speed of the movement of the fire.
  7. Use steel pipe and risers for above-ground sprinkler systems.

Additional resources

  • Agriculture Victoria has a booklet on fire recovery. Click here for the booklet (includes a variety of ag, including orchards), and here for the department’s fruit orchard recovery page.
  • NSW DPI has published a booklet on observations from the 2019/20 fire season, for apple orchards. This booklet contains useful information on fire types, priority tasks after fire, and strategies for the future. Click here for the booklet.

Bushfire survival plan templates and information

Click the link for information from your state: New South Wales, Queensland, Western Australia, South Australia, Victoria, Tasmania, Northern Territory

This article has been prepared for the 13 December 2019 edition of Guacamole. We thank Ben Faber for his generous sharing of his work in this area. The additional resources have been added incrementally. (The article has had several updates since, primarily to add additional resources as they come to hand.)

Asia Fruit – interest still high

A key opportunity for the Australian export industry is working with retailers to better display and promote Australian fruit, according to Western Australian exporter Jennie Franceschi.

Ms Franceschi and Antony Allen from The Avolution attended this year’s Asia Fruit Logistica with support from the avocado export project.

“After I toured retail outlets around Hong Kong before the start of the Logistica, my take home from all retail outlets (from high, medium and low end), is there is more work to be done when it comes to presenting and merchandising avocados,” Ms Franceschi said.

“If Australia was to make an impact in this market, then the opportunity would be to find a good retailer or one with not too many stores, and work with them to present Australian Avocados properly.

“With a ripe and ready program of well-presented avocados, it might be possible to eventually leverage a better price for our product.

“Hong Kong is currently a trader market and it’s more about price than quality.”

Ms Franceschi said another opportunity for Australian exporters would be to offer gift packaged fruit for festivals.

At the Asiafruit Congress, Ms Franceschi said the discussion of e-commerce could be of interest to the Australian industry.

“I think there would be opportunities within the Asian export markets to align with some e-commerce platforms in markets where we have access,” she said.

At Asia Fruit Logistica, attendance was down in comparison to previous years because of the unrest in Hong Kong, but interest remained in Australian avocados.

 

Acknowledgement

Avocados Australia’s work in the export field is supported by the Avocado Export Readiness and Market Access Project (AV17004), funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government.

Hort Innovation - Strategic Levy Investment (Avocado Fund)

 

 

This article was prepared for the Spring 2019 Talking Avocados magazine.