As the leading provider of Australian horticulture, sustainable wine, and supply chain assurance programs, Freshcare is the only standards provider actively working to deliver practical solutions to the compliance and regulatory challenges faced by participants, businesses, and industry.
Freshcare Member Organisation AUSVEG recently released its Horticulture Compliance and Regulation: Reducing the Burden by 2030 report, which highlighted several areas of cost pressure for growers and made recommendations to reduce complexity, duplication, and expense in certification.
Freshcare supports the findings of this report, which align closely with the feedback Freshcare received from their twelve-month Standards Review and the outcomes of the Developing a RegTech Framework and its Applications Across Horticulture Value Chains project, concluded in July. This two-year initiative, delivered in partnership with Hort Innovation and funded by the Department of Agriculture, Fisheries and Forestry, identified opportunities to reduce duplication, streamline certification processes, and standardise language across programs.
Led by a dedicated research team and a Volunteer Technologist Working Group made up of highly skilled agritech experts, the project identified key opportunities to streamline certification complexity, reduce duplication, and standardise language across programs.
In response to both the RegTech project findings and AUSVEG’s recommendations, Freshcare is developing several initiatives to deliver tangible improvements for horticulture businesses. These projects require investment and support from stakeholders across the industry:
2025 Standards Review
- Comprehensive review of Freshcare’s Standards by the Technical Steering Committee, addressing both current and future compliance needs.
- Delivery of updated standards, resources, and tools informed by feedback and submissions from growers, business owners, and industry.
The “CUBE” (design concept developed through the RegTech project)
- Digital smart lists designed to eliminate duplication across certification standards by unifying requirements in a single framework.
- Tailored compliance lists specific to each grower’s crop or business, simplifying reporting and administration.
Horticulture Food Safety Upskilling
- Comprehensive training for all workers involved in horticulture production, reducing sector-wide food safety risks.
- In-person training delivered across all states and regions.
- Micro-credential online courses for skills maintenance, portable across multiple workplaces and suitable for both permanent and itinerant workers.
Digital Auditor Data Platform
- Cloud-based platform enabling auditors to access on-farm and business data ahead of audits.
- Reduces the costs, time, and resources associated with on-premise audits.
Freshcare is committed to leading the way in compliance and assurance innovation, but these initiatives can only succeed with the backing of industry stakeholders. Investment today will ensure practical, cost-effective, and sustainable solutions for tomorrow – supporting growers, protecting businesses, and strengthening the entire supply chain.
If you are interested in contributing or collaborating on these projects, providing valuable insights or discussing further, please contact Freshcare: Phone 02 8039 9999 | Email: info@freshcare.com.au
This article appears as part of the 10 October 2025 issue of Guacamole, AAL’s enewsletter.










