Hass quality reaches 12-month high as bruising levels fall
Australian Hass avocados were 97% acceptable in November, exceeding the October results and the industry target of 90% acceptable fruit. Western Australian fruit accounted for 90% of the fruit sampled in November, with New South Wales being the next most sampled region. WA grown fruit in November had 2.1% unacceptably bruised fruit, compared to 8.7% in October, representing a 75% reduction in bruising (Figure 1).
Figure 1. Major defects in Western Australia grown fruit (October and November 2025).
The average age of Australian fruit at purchase was 16 days in November, up from 13 days in October, but still well below the 20-day best practice target. This increase in fruit age was likely driven by an increase in the proportion of Western Australian fruit in the market, rising from 62% of sampled Australian fruit in October to 90% in November. Samples collected in eastern cities showed a higher average fruit age (16 days) than those collected in Perth (9 days). Of these, Melbourne had the highest average fruit age at 18 days from pack to purchase. Despite the higher average fruit age and the longer transport chains required to supply eastern cities with WA fruit, Australian Hass quality in November delivered the strongest monthly result observed over the past 12 months, an outstanding outcome for the industry (Figure 2).
Figure 2. Acceptable Australian Hass between November 2024 and November 2025
This article is part of the 19 December 2025 issue of Guacamole, our enewsletter.