
Avocado industry development and extension project (AV23010) seeks to inspire adoption of best practice in priority practice change areas identified and endorsed by growers and industry stakeholders during the Australian avocado industry development and extension project co-design workshop held in May 2023.
The focus areas include disease management, nutrition management, pest management, irregular and alternate bearing, irrigation management, and propagation practices.
The program aims to achieve participation from 60 per cent of all grower entities, representing more than 70 per cent of the total Australian avocado production.
The project team will employ various strategies to encourage adoption, including face-to-face events, masterclasses, practical workshops, technical content, and effective communication through a technical newsletter, the industry communications project and the Best Practice Resource website.
The two face-to-face annual events that will be delivered in each of the regions will include:
1. A practical ‘best practice workshop’ focused on delivering information on the identified priority practice change areas and is designed to cater to less experienced growers and staff. These workshops will prioritise key messages and adopt an informal approach to facilitate meaningful discussions and engagement.
2. A regional forum will focus on delivering grower-ready R&D outcomes in priority practice change areas. An industry update, provided by Avocados Australia staff or the regional director, will also be included in the agenda. These forums will be tailored for more experienced growers and staff.
The program will also deliver a host of other activities to support the development of the avocado industry.