The Shepard Avocado Media Momentum Continues

Following the success of the Shepard season earned media campaign, conversations around Shepard avocados continue to generate a buzz across major media platforms.

Laura Byrne and Britt Hockley recently discussed Shepard avocados on their KIIS network radio show The Pick Up, bringing the variety back into the spotlight. Their conversation explored the key differences between Shepard and Hass avocados, with one host championing Shepards while the other favoured Hass. Shepard avocados came out on top, with the host reiterating their qualities, reinforcing consumer education efforts.

Shepard avocados also featured in a recent ABC Lifestyle online article which celebrated the distinct benefits of both the Shepard and Hass varieties, reinforcing that the two should be enjoyed for their unique qualities rather than compared. Australian Avocados’ key influencer, Lillian Kaskoutas (@lil_eets), shared her admiration for Shepard avocados, praising their ability to stay green longer and their ideal texture for sandwiches. The article also featured positive insights from Shane Schnitzler, Chairman of Fresh Markets Australia, and dietitian Karen Zoszack, who highlighted the variety’s health benefits and best ways to enjoy them.

ABC Lifestyle continued the momentum by sharing a video on their Instagram, with reporter Anna Chisholm exploring how to enjoy Shepard avocados and why they shouldn’t always be compared to Hass. The video also featured Lillian Kaskoutas, who expertly reinforced positive messaging about the Shepard variety.

The post has already received over 100K views, generating a wave of positive comments about Shepard Avocados.

Stay tuned for more updates as media interest continues to grow, reinforcing Shepard avocados as a must-try variety in Australian households!

This article appears as part of the 11 April 2025 issue of the Guacamole enewsletter.

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