Simon Kuestenmacher Avo Connections presentation

Why Australia’s changing population should shape the avocado industry’s next move

A presentation by Simon Kuestenmacher

At our Avo Connections event in June, demographer Simon Kuestenmacher (co-founder of The Demographics Group and a regular columnist for The New Daily and The Australian) took the stage to answer a deceptively simple question: what does Australia’s changing population mean for the future of avocados – and the businesses that grow, sell, and market them?

Simon opened with the case for optimism: despite headlines about tariffs, trade wars and climate change, Australia’s economy rests on four remarkably resilient pillars: mining, agriculture, tourism and international education, none of which face serious long-term risk. But from there, the talk got a lot more interesting.

It was a fast-paced, funny, occasionally uncomfortable look at where the country, and our customers, are actually headed.

Watch the full talk

Log in to our Best Practice Resource to watch the full talk, and to hear Simon’s data-driven take on what it all means for business.

You’ll find this and all the Avo Connections presentations under ‘Event Proceedings’ in the Library.

This article appears as part of the 17 July 2026 issue of Guacamole, our e-Newsletter.