Australian Avocados drive retail success in Thailand

Australian avocados are making waves in Thailand with a dynamic retail activation campaign designed to boost awareness, drive sales, and enhance consumer engagement. Following the success of the October–December 2024 campaign, which delivered impressive month-on-month growth (Thai Baht 5,057,770, +35% in November and Thai Baht 7,463,965, +48% in December), the initiative is continuing strong into early 2025 with expanded in-store activations across major retailers.

The second phase of the campaign, running from January to February 2025, is set to captivate Thai shoppers with immersive in-store experiences. Key activities include cooking demonstrations, in-store sampling, push selling and gift with purchase. Retail activations will take place in partnership with Tops, Marko, Lotus’s, and Foodland, strengthening the presence of Australian avocados in leading supermarket chains across Thailand.

This article appears as part of the 3 March 2025 issue of Guacamole.

Was this page helpful?