Avocados Australia has managed the Kangaroo Label for use on Australian grown avocados since 2011. The industry label was established with industry sustainability at the core, by enabling a connection between the Australian avocado industry and consumers, for mutual benefits.
The industry label, managed by Avocados Australia, provides the Australian avocado industry stakeholders the opportunity to leverage the industry’s marketing campaigns to drive the sales of their avocados through a united and recognisable “Australian Avocados” brand throughout the consumer path to purchase.
In 2021, consumer research and testing was conducted on the industry label to ensure the industry label continues to offer the maximum value to its users. Key findings of the research included:
- The label with the yellow edge rated the strongest with consumers with 83.33% of participants preferring this label over the previous design (16.67%).
- Without prompt over 50% of consumers indicated a purchasing preference towards Avocados Australia’s Industry Label.
- 90.2% of participants identified Avocados Australia’s Industry Label as the avocado label which was easiest for them to identify as an Australian grown avocado.
- 81% of participants identified the Avocado’s Australia Industry Label as the label that most clearly aligns to the branding of the levy-funded marketing campaign.
Based on the consumer research, Avocados Australia reviewed the design elements of the industry label to ensure it continues to offer the maximum value to industry. During this process, Avocados Australia managed to reduce the colours, negotiate competitive pricing, and keep the existing size specifications with all registered label printers to minimise the costs of Avocados Australia’s Industry Label.
Apply to use Avocados Australia’s Industry Label
1. Obtain a Packhouse Registration Number from Avocados Australia
Packhouses wishing to utilise Avocados Australia’s Industry Label will need to apply to Avocados Australia for a Packhouse Registration Number (PRN), which will authorise them to use the Kangaroo Label. Once a PRN application is approved by Avocados Australia, the packhouse will receive a unique PRN and the Registered Label Suppliers will be informed of the new PRN. The Packhouse Registration Number printed on the label as part of the specifications, provides a useful traceability mechanism which can assist with quality improvement and monitoring. This traceability mechanism is also strongly supported by the major retailers and is only available with the Kangaroo Label. If you would like to apply for a PRN, please complete and submit the Application form below. It is not a requirement that you are a member of Avocados Australia to obtain a PRN.
2. Choose from our registered label suppliers and contact them directly to set up the design and order your labels
Packhouses may then contact any of the Registered Label Suppliers directly to order Kangaroo Labels. Please contact one of our registered printers to discuss your labelling requirements.
All packhouses using Avocados Australia’s Industry Label are required to obtain their own GS1 databar as a unique identifier for their packhouse, your chosen Registered Label Supplier from the below list will be able to assist you through this process.
Use of this label is controlled under license with the Registered Label Suppliers listed below.
By using Avocados Australia’s Avocado Industry Label, you consent to Avocados Australia sharing your PRN number, packhouse and main contact name to retail partners for traceability records.
Further information about the contact information for the Registered Label Suppliers can be viewed below.
Registered Label Suppliers & Registered Label Users
Registered Avocados Australia Industry Label Suppliers are licensed to produce the Avocados Australia Industry Label (Aldine Printers, J-Tech, Label Press, Mildura Printing Services, Opal Packaging and Warehouse Design & Packaging), and are supported by Avocados Australia to maintain the relevant details concerning the Avocados Australia Industry Label specifications.
The royalty that applies to the Avocados Australia Industry Label is set at 40 cents per thousand labels (equal to approximately 1 cent per tray of avocados). This rate has not changed since the system was introduced more than 10 years ago (when it was set for the first label that was provided by Avocados Australia). The royalty covers the costs of administering the label registration program, and also assists in covering the costs of programs that are unable to be funded by the national levies managed by Hort Innovation. Examples of this work may include State and Federal Government representation/agri-political work and other issues management that is outside the scope of levy-funded projects.