Australian Avocados Marketing Update 2024

About the marketing program

This is the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook and Instagram, as well as targeted partnerships with consumer-related publications and platforms.

Keep scrolling to see more great marketing activity in 2024.  And, if you are chasing some delicious avocado recipes, check out Australian Avocados.


Australian Avocados – Domestic Marketing Update – 8 Feb 2024

Australian Avocados’ ‘always on’ media approach is at work supporting three pillars: CONNECT, EDUCATE and INSPIRE. That is: 1) Cementing the core proposition locally, 2) providing retailer, shopper and consumer education, and 3) Owning everyday meal occasions. Social, Out-Of-Home and Shopper channels are in play with Hass Avocado creative and Shepard Avocado creative running all of February. Inspirational recipe imagery will be paired with messaging focused on usage and the unique product benefits of each varietal. An overview of the Marketing Plan is available on the Best Practice Resource HERE (login to the BPR then be directed to the Library webpage look under “Marketing Reports”).

 

Australian Avocados – Domestic Marketing Update – 12 Jan 2024

Shepard Campaign Overview

Marketing activity is set to continue across all channels from Jan-March 2024 in line with the Australian Avocados ‘always on’ media approach. The 2024 Shepard campaign is planned to launch from 18 Feb on social media and PR channels, with shopper and out of home activations to launch from 25 Feb. The media strategy will continue to connect, educate and inspire consumers to use Australian Avocados across everyday meal occasions. An overview of the Shepard Plan is available on the Best Practice Resource HERE (login to the BPR then be directed to the Library webpage look under “Marketing Reports”).

 


Author: Anna Petrou
Date Published: 16/01/2024