A whole range of exciting Australian Avocados international marketing initiatives have happened recently. Here are just some highlights…
Audra Morrice – appointed Australian Avocados Ambassador

This week Avocados Australia was thrilled to announce the appointment of Audra Morrice – celebrated chef and judge on MasterChef Asia and Singapore – as our new International Culinary Ambassador.
This appointment is supported by the Australian Fruits Culinary Training Program funded by a grant from the ASEAN-Australia Centre (AAC).
Over the coming year, Audra will collaborate with culinary schools and chefs across Singapore, Malaysia and Thailand, championing the creativity, nutrition and versatility of Australian avocados in regional cuisines.
This partnership marks a major milestone in our mission to inspire the next generation of chefs and build stronger ASEAN–Australia culinary connections.
Stay tuned for recipes, workshops and behind-the-scenes moments with Audra!
See our Official Announcement online here: https://bit.ly/3XeJX4g
Chef’s Table Event in Dubai – 25 Nov!

Also this week Avocados Australia announced that it will be delivering a special Chef’s Table event in Dubai on Tuesday 25 November 2025, from 10.30am to 3.00pm GST, at the International Centre for Culinary Arts (ICCA Dubai).
Our Official Invitation is HERE.
Australian Avocados will be bringing together leading chefs, foodservice partners, and industry stakeholders to explore the creativity and quality of premium Australian avocados.
The event will feature:
A live cooking showcase by Chefs
Technical insights from the Australian Avocados team
An afternoon of collaboration, flavour, and inspiration
This is more than just a culinary experience — it’s an opportunity to connect, share ideas, and build lasting partnerships in the dynamic UAE foodservice space.
RSVP:
For those interested, please RSVP to Flora Zhang, General Manager – Export at Avocados Australia, email export@avocado.org.au
Australian Avocados partners with Urban Coffee Roaster in Hong Kong

Australian Avocados is partnering with Urban Coffee Roaster (UCR) in Hong Kong! Recently we announced the launch of the “Avo Nice Day” campaign that is aimed at showcasing the versatility and premium quality of Australian Avocados in modern Hong Kong dining.
From 1–30 November 2025, UCR’s limited-edition menu highlights the creamy texture, rich oil content, and consistent quality of Australian avocados through dishes like: Avocado Crab Sourdough Toast, Avocado Smoked Salmon Tartare and Avocado Smoothie.
This collaboration brings Australian Avocados to the forefront of Hong Kong’s vibrant foodservice scene — reinforcing our position as a trusted, year-round supplier of high-quality produce.
For our partners and Australian avocado lovers in Hong Kong — visit UCR this month to experience how Australian avocados continue to set the standard in quality and versatility.

Boosting Trade in Malaysia
Monash University Malaysia’s Nutrition Awareness Day

Avocados Australia recently participated in Monash University Malaysia’s Nutrition Awareness Day, themed “Nutrition for Prevention: Breaking the NCD Chain.”
As part of the event, we hosted an avocado sampling booth where students enjoyed a range of avocado recipes — refreshing avocado drinks, gula melaka avocado smoothies, pulled chicken avocado burgers, and classic guacamole with corn chips.
This activation with the Jeffrey Cheah School of Medicine and Health Sciences marks the start of a broader collaboration between Avocados Australia and Monash University Malaysia, as a soft start to a forthcoming MOU focused on nutritional messaging and quality research.
Student survey highlights were encouraging:
🥑 96% agreed avocados are healthy.
🥑 80% want to learn new ways to cook with avocados.
🥑 83% said they’d buy avocados more often after the tasting.
🥑 58% would follow an avocado social page for recipes or campus events.
The export project team is inspired by the enthusiasm of Monash’s future health leaders and they intend to deepen their partnership to help champion nutrition, wellness, and prevention across Malaysia.
Other highlights in Malaysia:

Minister Don Farrell Meets Industry Leaders to Boost Australia–Malaysia Trade
Kuala Lumpur — 24 September 2025 – In a high-level engagement underscoring agrifood export potential, Avocados Australia was honoured to participate in a business breakfast hosted for the Hon. Don Farrell Senator, Australia’s Minister for Trade and Tourism, during his visit to Malaysia.
While the breakfast convened representatives across industries, diplomats and trade officials, Avocados Australia used the occasion to reaffirm its commitment to the Malaysian and broader Southeast Asian market. Malaysia is Australia’s seventh largest goods-trading partner, and the region remains a strategic priority. According to Minister Farrell’s media release, Australia’s two-way trade with Southeast Asia reached AUD 195 billion in 2024, supporting half a million Australian jobs, and ASEAN countries now account for around 15 % of Australia’s total trade.
“Malaysia is a gateway market for Southeast Asia, and demand for premium fresh produce is growing rapidly,” said KC Liew. “Avocados Australia is committed to deepening our presence here and supporting local partners in delivering consistent, high-quality avocados to the market.”
The breakfast discussion reinforced the importance of collaboration across government, trade intermediaries and industry in enabling Australia’s agrifood sectors to capitalise on growing consumer demand in the region. For Avocados Australia, the interaction signals continued momentum for Australian avocados as a premium option and underscores the need for robust partnerships and capacity building in fast-growing markets.
Australian Avocados Featured in “Taste the Wonders of Australia” Malaysia Showcase
Kuala Lumpur – 25 September 2025 – Australian avocados took a starring role in Kuala Lumpur as part of the Taste the Wonders of Australia event, reinforcing their growing appeal in the Malaysian market and underscoring their role in Australia’s broader food-export strategy into Southeast Asia.
Delivered under the banner of the Australian Food & Wine Collaboration Group — supported by Hort Innovation Australia Ltd — the event united Australia’s fresh produce, horticulture, wine, dairy, seafood and meat industries in one coordinated showcase.
Highlighting the Avocado Advantage
Among the premium Australian goods on display, avocados stood out for their quality, season-complementarity and relevance to Malaysian foodservice and retail trends. As one report noted: “From avocados … our products are well-represented in premium Malaysian supermarkets.”
During the produce-focused segment of the showcase, Australian avocados were featured through live cooking demonstrations, providing Malaysian importers, chefs and foodservice operators an up-close view of how this fruit can be integrated into menus and ready-to-go retail concepts.
“By including avocados in this premium Australian food showcase, we’re sending a clear message: our growers supply a product that’s reliable, versatile and ready for growth in Malaysia and the region,” said KC Liew, General Manager for Southeast Asia at Avocados Australia.
Looking Ahead
Avocados Australia will leverage the momentum from this event to deepen its engagement in Malaysia — targeting both foodservice and retail segments — and to support its long-term goal of year-round supply into Southeast Asia from regions including Western Australia and Queensland.
“This kind of showcase isn’t a one-off—we’re building trust, capacity and visibility for Australian avocados in Malaysia,” added Mr Liew. “We believe in the strength of our industry and the opportunity that Southeast Asia presents.”
This article appears as part of the 7 November 2025 issue of Guacamole, our E-newsletter.