Australian Avocados Marketing Update 8/6/18

New campaign continues

The new Australian Avocados campaign was launched on 29 April, with activity across Television, Digital and Out of Home (OOH). The OOH activity included three pieces of creative featuring three different meal ideas being run on television screens located at select shopping centres across Australia to inspire consumers while grocery shopping.

With the Out of Home and Television components running until 9 June, results for these will be reported on at the end of the campaign, with our digital campaign results to date included below.

Another 41 Westfield shopping centres across the eastern seaboard will feature the same creative between 4 June and 1 July. Results will be shared post campaign.

 

 

An example of the Out of Home creative.

 

 

 

 

 

 

 

 

 

Digital results

Since the beginning of the Smash an Avo campaign, we have served over 1.9 million impressions across our digital activity. We are tracking strongly against benchmarks for this campaign, currently sitting at an average video Completion Rate of 85.22% and Viewability Rate of 76.18%.

The performance in the campaign so far can be attributed to the success of popular programming across Catch-Up TV placements across 9, 10, 7 and SBS, which includes shows such as MasterChef, The Voice and The Handmaids Tale. Our YouTube activity has also created excellent results, with a completion rate of 92%. We have focused on targeting food, sports, nutrition and health channels, to ensure we are hitting our target audience.

We will look to continue the great results seen to date, and will report on final results at the end of the campaign.

Social Media

Our always on social media activity has continued, ensuring avocados remain top of mind for consumers. In April alone, we reached more than 840,000 users, with the top performing post the Good Fat Fritters recipe post from the Good Fat pop up. It reached more than 251,000 users and received more than 191,000 engagements. It was popular due to its easy DIY style of content with many users commenting that they wished to trial the delicious recipe.

 

 

 

 

 

 

 

Avocado fans are also loving our original recipes developed for the new campaign, with the Avocado Cheesecake recipe being shared 477 times in only a few days of being live.

 

 

Creative win

Each month, the marketing industry publication, Mumbrella, nominates a number of ads that are up for ‘ad of the month’. For the month of May, they put forward the Australian Avocados ad as a nominee, up against Hahn, McDonalds and Ebay, with readers voting in a poll to determine the winner. The Australian Avocados ad resonated most, winning the title of ‘ad of the month’, which is an amazing achievement when considered the calibre (and marketing budgets) of the other nominees! Comments included that it was an “original advertisement which is really entertaining” saying it is nice to “see marketing hitting the mark”. Read the article here – https://bit.ly/2xFq39V.

About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

This update was provided by Hort Innovation for Guacamole 8 June  2018.

Australian Avocados Marketing Update 13/4/18

New television campaign on the way

Following a very competitive pitch process, Ikon Communications was awarded the contract to develop the new Australian Avocados creative that will be used for the next three-year marketing plan.

The creative process is now underway, with elements of the campaign including a new television commercial (TVC), out of home advertising, social media and digital advertising.

The TVC was shot in March, with editing currently occurring. Key messages revolve around wellness and versatility, with the over-arching theme being ‘Avocados make everything better – Smash an Avo’Building confidence around selection, storage and ripening and repositioning avocados from a luxury item to an everyday item needed for a healthy lifestyle are further key messages for the campaign. These themes are driven by consumer research showing the biggest barriers to purchase (outside of price) are lack of confidence in selection, storage and ripening at home. The campaign elements will continue to remind people of the delicious taste, texture and feeling of wellness and vitality that comes with eating avocados, with new recipe ideas used to give further inspiration.

Consumer research was undertaken by Kantar Added Value to test the winning creative before the production of the television commercial and other creative elements were produced. Results were conclusive: the creative is hitting the mark. The feedback was overwhelmingly positive with the audience understanding and believing the message that “avocados make everything better”. The television commercial will be launched on 29 April, running until early June, across free to air TV, catch up TV and on various contextually relevant websites (health, food, lifestyle for example). It will be supported by large format digital screens outside 690 Coles and Woolworths’ stores across the major capital cities displaying the many ways “avocados make everything better”, as well as via the “always on” social media of Facebook and Instagram.

A complete overview of the new campaign with visuals will be shared closer to the launch date.

About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

This update was provided by Hort Innovation for Guacamole 13 April 2018.

 

Australian Avocados Marketing Update 16/3/18

Social media supports Shepard season

The Australian Avocados always on social media activity continued in February, with the aim to keep avocados top of mind. In February, we reached more than 950K Australians and had more than 1.3 million engagements.

The top-performing post for February was the ‘Avocado! My Favourite!’ post (11/02/2018). It reached more than 340,000 people and had an engagement rate of 46%. This means that nearly half the people who saw the content had some engagement with the post, whether that be a ‘like’, comment or share. This is encouraging as it means our target market is loving the content. The post was particularly popular due to its reference to Valentine’s Day, with many users commenting that they would love to get avocados for Valentine’s Day.

Another top performing post was the ‘Guess who’s ripe? Shepards ripe, ripe again!’ post (06/02/2018). It reached more than 310K users and had an engagement rate of 43.9%. Falling under the ‘Avopedia’ content pillar, this post aimed to inform the Facebook community that the Shepard variety of avocados was ripe in a cheeky, fun way.

Shepard fans were out in force, telling of their love for this variety. Facebook is a great avenue for getting information quickly to a large number of people, such as the start of a season.

 

20,000 website visitors in February

The Australian Avocados website is regularly updated with new recipes, and remains an important vehicle for both recipes and other key messages, such as health benefits and ripening tips. In February alone there were nearly 20,000 visits to the website. Popular recipe trends for February were Guacamole, Dips & Smoothies, but the website also saw an increase in traffic for ‘how to ripen’ tips.
Guacamole recipe ads on Google continue to drive the highest volume of traffic to the website. With more than 22 million avocado recipe search results on Google, the search engine advertising allows the Australian Avocado website to be at the top of the first page of Google, increasing the number of consumers who use this as the source for recipes.

About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

This update was provided by Hort Innovation for Guacamole 16 March 2018.

Leadership Exploration and Development (LEAD) program

Avocado growers will have the opportunity to develop their skills in leading their industries and their own businesses. The Leadership Exploration and Development (LEAD) program is a collaboration of Australian tropical fruit industries – avocado, melon, pineapple, banana, passionfruit, strawberry, persimmon, mango and lychee.

The program

The program consists of two residential workshops and a series of webinars. The three-day residential workshops will be conducted in Canberra and Brisbane. You can join Group 1 or Group 2 depending on your availability, but you must commit to both workshops in your group.

Workshop 1
Positioning your organisation to the external environment
Workshop 2
Creating the organisation
you want
 Group 1 2-4 July 2018 2-4 October 2018
 Group 2 12-14 November 2018 4-6 March 2019
 Location Hotel Kurrajong, Barton, Canberra Hotel Adina Anzac Square, Brisbane
 Content
  • Developing strategic alliances
  • Optimum structures – active representation
  • Influencing through communications
  • Public speaking skills
  • Effective lobbying
  • Networking externally
  • Developing desired culture
  • Understanding self
  • Decision making
  • Team dynamics
  • Managing teams
  • Conflict resolution
 Webinars
  • Crisis management
  • Understanding international trade
  • Understanding and managing biosecurity
  • Leading & managing organisational change
  • Social media
  • Organisational governance

 

How much will it cost?

The cost of LEAD is free, with accommodation provided. However, participants will be responsible for their own travel, breakfast, one dinner, taxi fares and beverage costs throughout the two residential workshops.

Who can apply?

Avocados Australia has a total of seven places for growers, across the two groups, with a preference given to the organisation’s members.

How do I apply?

Click here to access the application form. An Avocados Australia panel will select seven participants.

What is the deadline for applications?

Applications for both groups must be received by Friday, 4 May 2018. Successful applications will be notified in the week of 28 May 2018.

I can’t attend the workshops, can I still participate?

Yes. The webinars will be open to other industry participants, as observers, as they happen. We will promote these in the Guacamole and in our events calendar when dates are available.

What if I receive a place but I can no longer attend?

Please notify Avocados Australia as soon as possible if you can no longer attend your group activities. We will reallocate your place to another grower.

Where do I send my application?

Please return your registration application form to:
Lisa Yorkston
Avocados Australia Communication Manager
co@avocado.org.au
07 3846 6566

More information

 

Acknowledgement
This LEAD program has been made possible through the Leadership in Agricultural Industries Fund, administered by the Department of Agriculture and Water Resources to support Australian agricultural industry.

 

This article was produced for Guacamole, 2 March 2018.

Boosting avocado industry leadership skills

The Australian tropical fruit industry is set to benefit from the Australian Government’s $5 million Leadership in Agricultural Industries Fund.

Assistant Minister for Agriculture and Water Resources, Senator Anne Ruston, said the fund would provide $224,800 to the Australian Melon Association to develop leadership skills through an industry consortium.

“The Melon Association will work with Avocados Australia, Australian Banana Growers’ Council, Australian Lychee Growers Association, Australian Mango Industry Association, Passionfruit Australia, Persimmons Australia, Queensland Strawberries and GROWCOM as part of a consortium of organisations which will benefit from the LEAD program,” Minister Ruston said.

This funding will help a consortium of horticulture associations come together to establish a leadership program for 40 participants.

“The Leadership Exploration and Development (LEAD) program will include residential workshops, webinars and mentoring programs,” Minister Ruston said.

“It is wonderful to see iconic and emerging horticulture industries working together to make sure they have the leaders of today and tomorrow.”

Avocados Australia Chief Executive Officer John Tyas said horticultural industries needed both the current and next generation of industry leaders to lead through transitional and structural adjustments.

“One of the biggest barriers to building leadership skills is the cost of training and lack of available funds,” Mr Tyas said.

“Via this funding, seven future avocado industry leaders will be provided with the opportunity to develop relevant skills, network with government and other stakeholders, and increase their cross-industry knowledge.

“This leadership program will further increase collaboration between our industries as the program benefits from the existing networks and skills base of the Tropical Horticulture Group members.”

The successful applicants will take part in pre-program activities, residential workshops, a webinar program and mentoring. The project leader is Australian Melon Association Industry Development Manager Dianne Fullelove, supported by a steering committee with nine members from the consortium.

Acknowledgement
This Tropical Horticulture Group project has been funded by the Australian Government’s Leadership in Agricultural Industries Fund.

More information
Additional detail will be provided in early 2018, in the meantime, contact Lisa Yorkston at Avocados Australia on 07 3846 6566 if you are interested.

UPDATE: You can find out about the application process and program structure by clicking here.

 

This article appeared in the Summer 2018 edition of Talking Avocados.

Healthy roots and good production

By Graeme Thomas, GLT Horticultural Services

The basic physiology of an avocado tree in relation to where it sends energy over its lifetime is basically flawed.

If you look at the energy distribution of a young tree compared to a tree in full production, combined with the fact that the tree is very susceptible to Phytophthora root rot, there is little wonder that the average Australian production is less than 10 tonnes/hectare.

 

Energy distribution

 Non-bearing tree  Bearing tree
 Fruit 0%  Fruit 55%
 Shoot system 55%  Shoot system 40%
 Root system 45%  Root system 5%

 

Logic will tell you that if you do not have a healthy root system, your trees will not produce to their maximum. Fertiliser is not as effective, watering is not as effective. Production is consistently higher from trees with healthy root systems. Significantly higher and far more profitable.

When we have growers who pay very close attention to managing root health, as well as the other major areas of avocado agronomy, in fertilising to the crop needs and precise water management again to the needs of the tree, they can sustain yields of 30 tonnes/ha.

Research into the use of phosphorous acid for root rot control in the avocados started in 1977; by today’s standards, we were very naive. You only have to look at the label for Aliette (the first phosphonate fungicide registered) label to realise that our understanding of the physiology of an avocado and mode of action of phosphonates was limited, and we were very wrong in our approach back then.

Phosphonate needs to be applied when the tree is sending energy to the roots. The phosphonate moves to the roots with the energy flow. If it is applied when young fruit is developing, it will move to the fruit leaving a residue in the fruit. This residue will persist in the fruit until harvest. Dr Liz Dann, Queensland Alliance for Agriculture and Food Innovation (QAAFI) Senior Research Fellow, is investigating fruit residues in her new project Improving avocado orchard productivity through disease management (AV16007). Many growers across all growing regions have been contacted regarding sending fruit for analysis.

With knowledge of the phenological cycle in each growing region of Australia, we have been able to show when the optimum time is to apply a phosphorous acid product. It needs to be applied at a time that maximises the translocation to the roots. The fruit residue analyses will help to reiterate the message on correct timing of application.

With the benefit of monitoring root phosphorous acid levels, we have been able to set a level that will then persist in the roots, when the phenological cycle (the annual tree life cycle) prevents us from making further applications. With the good growing conditions of the Atherton Tablelands in Queensland, the root systems will continue to grow through the cooler months and dilute the level of phosphorous acid much quicker than other growing areas in Australia. This same situation occurs in cooler southern regions where we have vigorous non-bearing trees.

Application windows

There are two application windows. The most effective application window is when the summer leaf flush has hardened, and roots are actively growing. This window is the longest and most effective for phosphorous acid translocation. It ends when you are six weeks from flowering, so that phosphorous acid does not move to the developing flower and fruit.

The second application window is after the spring leaf flush has hardened up to when the summer flush commences. This period is short and less effective, and may result in some phosphorous acid translocating to developing fruit. Sometimes the summer flush will start immediately after the spring flush. Late applications will only result in phosphorous acid being deposited in the new summer flush. This application window should be regarded as one only to top up the root levels.

Phosphorous acid levels

We are very lucky that when phosphorous acid is in an organ, whether it is a fruit or a root system, it will persist there, until it is lost through natural root death, leaf fall or fruit harvest.

We have been able to show that when we lift the phosphorous acid level in a root system above 150mg/kg at the end of the summer flush application window, it will persist there at effective levels right through until the beginning of the next major application in the autumn/winter the following year. In all areas other than the Atherton Tablelands and young vigorous trees in Central Queensland, the top up at the end of the spring flush is usually not necessary.

We have also found that the number of treatments required to lift the root phosphorous acid levels back to150+ mg/kg is significantly less if you are starting from 70-80mg/kg as opposed to starting the application program from 5-10mg/kg.

If your levels at the end of your summer flush were 5-10mg/kg you would need 6-8 sprays and an injection to get you to 150mg/kg in one season. In contrast to that, if you were starting your application program with a root phosphorous level of 80mg/kg results have shown that three sprays will return the levels back to 150 + mg/kg.

Sampling

It is therefore not only cost effective but good management, to know what your root phosphorous acid levels are before commencing your application program. You may need three sprays or you may need eight sprays and an injection to achieve levels to produce a healthy root system.

When sampling roots, it is very important to take samples across the block being sampled. The more roots you take the less chance of sampling error and the more indicative the result will be to your block. For analysis, the laboratory requires 5g of roots; it is not a problem for the lab if you send in more. The other factor to ensure when sampling roots, is to only take white roots. It is the white root that absorbs nutrient, it is the white root where the phosphorous acid is deposited and it is the white roots that Phytophthora attacks. Including dark roots in the sample will lower the result.

Successful plantings

It has come to my attention recently that there are many growers planting trees with very poor success rates. This is coming from all growing areas from North Queensland at one extreme to the south-west of Western  Australia in the other and it is coming from both new and established growers.

With the cost of trees initially, plus the difficulty of establishing new trees amongst older trees or in replant land, tree deaths after planting are something that needs to be avoided. Trees have to be treated like newborn babies at planting time and for several months afterwards.

Simon Newett, from the Queensland Department of Agriculture and Fisheries, worked with industry to put together a YouTube video on the planting of avocado trees. It is well worth taking five minutes of your time and watching it.

 

I would have also included a treatment with metalaxyl granules immediately after planting and then repeat that treatment in six weeks, particularly if trees have come from a non-ANVAS nursery, and/or are being planted into ex-avocado blocks.

There are a few things that I have run across that both new and old growers are doing that are making the establishment of new trees next to impossible.

One is the practice of some growers who dip the young trees in various solutions before planting.

This can be dangerous in that if the trees have been on the ground, it is easy for soil to be on the bottom of the pot or planting bag. That soil can contain Phytophthora. If you introduce the disease into the dip, you can effectively spread that to all trees that follow in that dip.

Another concern is that some growers are trying to dip with beneficial microorganisms or “biologicals”. The companies that sell this type of material, from my experience, will not have done any replicated scientific trials in avocados to prove what they are claiming. In addition, there are some question marks as to how good their quality control is in the manufacture of these cultured microbes. There is always a risk that some microbes may be introduced that is detrimental to root growth and tree survival. So if this was the case, and you were to dip the new trees in a solution of detrimental microbes, you’re making tree establishment more difficult.

It is my strong advice to do it simple and not complicate things. Ensure that a tensiometer goes in the root ball of a good tree and water to that. Do not put a heap of fertiliser in the bottom of the hole.

Just keep it simple.

This article was produced for Guacamole, 2 March 2018.

Australian Avocados Marketing Update 16/2/18

New avocado marketing campaign on the way!

Following a very competitive pitch process, the evaluation panel, made up of members from the Avocado Marketing Sub-Committee and Hort Innovation, awarded Ikon Communications the contract to develop the new Australian Avocados creative that will be used for the next three-year marketing plan.
The creative process is now underway, with elements of the campaign including a new television commercial (TVC), cinema and out of home advertising, social media and digital advertising.
The TVC will be shot in mid-March, with the key messages revolving around wellness and versatility, with the over-arching theme being ‘Avocados make everything better’. Building confidence around selection, storage and ripening and repositioning avocados from a luxury item to an everyday item needed for a healthy lifestyle are also key messages for the campaign. These themes are driven by consumer research showing the biggest barriers to purchase (outside of price) are lack of confidence in the selection, storage and ripening, and needing new usage ideas as well as capitalising on what people love about avocados: taste, texture and that feeling of wellness and vitality.
Consumer research has been undertaken by Kantar Added Value to test the creative concept before any production occurs, and the results have been largely unanimous: the creative is hitting the mark. The feedback was overwhelmingly positive with the audience understanding the message that avocados make everything better. These research results have been shared with the marketing sub-committee as well as Ikon who will use the learnings to finetune the final creative.
The television commercial will be launched on 29 April, running until the end of May.
The Avocado Marketing Sub-Committee will be working closely with Hort Innovation on the development of the creative during the coming months. A complete overview of the new campaign with visuals will be shared closer to the launch date.

 

About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

This update was provided by Hort Innovation for Guacamole 16 February 2018.

On-farm focus for R&D

This article appears in the Summer 2018 edition of Talking Avocados (Volume 28 No 4).

On-farm focus for R&D

The most recent research and development forum for the avocado industry had a strong on-farm focus.
Avocados Australia Chief Executive Officer John Tyas said the November 2017 event, hosted by Hort Innovation and Avocados Australia, was very much about on-farm production issues related to productivity and fruit quality.
“It was a great opportunity to bring avocado researchers, experts and industry leaders together to discuss R&D activities and future needs,” Mr Tyas said.
“This event brought together more than 60 growers, researchers, agronomists, Hort Innovation and departmental staff from across the country.”
Mr Tyas said the first day was dedicated to updates on the current program and projects, to better allow for a discussion of gaps and potential priorities for new production-based R&D.
“The forum delivered specific outputs that can be actioned by Hort Innovation and Avocados Australia to progress the avocado R&D program, to further improve the future of our industry,” he said.
Mr Tyas said the forum identified six broad areas of investment for future R&D:

  • genetics and propagation
  • disease
  • pests and insects
  • crop production
  • precision ag and
  • fruit handling.

“This is far from the end of the discussions on these new priorities,” Mr Tyas said.
“We will now be going to the broader grower group, to determine their priorities within these on-farm investment areas.
“Once this feedback is incorporated, Hort Innovation will progress toward commissioning appropriate new projects with the avocado Strategic Investment Advisory Panel.”

Australian Avocados Marketing Update 2/2/18

About the marketing program

See the latest marketing activity that’s helping Aussie consumers connect with (and eat!) Australian avocados. The industry’s marketing is managed by Hort Innovation and funded by the avocado marketing levy. Hort Innovation develops consumer-focused promotions using a variety of mediums including social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube as well as targeted partnerships with consumer-related publications and platforms.

Cinematic campaign

The Australian Avocado Out of Home Cinema campaign started on 21 September, and ran for eight weeks until November 22, running a rotation of two Perfect Match videos: Chocolate and Haloumi. Cinema advertising is effective because of the highly engaged and captive audience, and allows the content to reach consumers who may be light or non-TV viewers that may not be reached by traditional TV advertising.
The first burst of activity ran during the school holidays and the October public holiday in order to capitalise on increase in audiences at this time, while the second burst of cinema activity coordinated with blockbuster releases such as Thor: Raganorak and Blade Runner 2049.
Overall, the two videos were shown 980 times during the campaign. The campaign performed very strongly, over-delivering against the goal by 7%. The activity was seen by more than 128,000 people in the target demographic (people aged 25-54), and in total was seen by more than 535,000 people in that eight-week period alone.

Digital campaign exceeds expectations

A three-month digital campaign was live from 10 September to 17 December, to keep avocados top of mind. The aim of this activity was to remind and inspire consumers of the versatility of avocados, “the perfect partner to so many other ingredients”, with the target audience being Grocery Buyers aged between 25-49. This campaign involved playing the four ‘Perfect Match’ videos, and included placements on catch-up TV sites such as Tenplay and on contextually relevant websites. There was also activity on YouTube, with the 15-second ad running before the selected video (known as a pre-roll). This activity targeted food, recipes and cooking related content, to ensure it was reaching people who were interested in the content.
The main goal of the campaign was to reach more than 1.7 million eyeballs during its duration. The final results were excellent, with more than three million impressions delivered, well exceeding the goal; a single impression is counted when an ad is displayed on a website. Another important metric used to evaluate the campaign is the completion rate. The completion rate is the percentage of people who watched the advertisement until the end, instead of skipping it. Completion Rate (CR) is valuable, as it shows if the content is resonating with the target audience, as they are voluntarily choosing to watch it. For the perfect match campaign on YouTube, the completion rate was 37%, well ahead of the average rate of 25%, showing that the content was well received.

 

This update was provided by Hort Innovation for Guacamole 2 February 2018.

HARPS implementation extension

HARPS (the Harmonised Australian Retailer Produce Scheme) is a retailer-led scheme designed to assist with compliance to food safety, legal and trade legislation for suppliers to the major grocery retailers in Australia.
A decision graphic has been developed to help suppliers in determining whether their business requires HARPS (see below). The terminology in this graphic replaces the previous references to Direct and Indirect suppliers, and uses a tiering system to define supply chain responsibilities and actions required by suppliers.
Based on the feedback received from low volume producers requesting more support and time for implementation, a number of provisions have been made.

Additional support

There will be HARPS awareness sessions held in each state-based Central Market as well as some key growing regions. Additional webinars will be held for those unable to attend these sessions. Dates will be advertised on the HARPS website, via peak industry bodies and directly to those businesses that are registered on the HARPS website.

Additional time & tier information

Tier 2 suppliers that may require HARPS approval will have until 1 January 2019. However, these businesses should register their interest in achieving HARPS approval at www.harpsonline.com.au by 30 June 2018.
In addition, low volume producers supplying less than 10 pallets per year will not require HARPS approval. These suppliers will fall under Tier 3 and will be required to be certified to an approved base scheme (see the decision graphic for details).

Advisory group members needed

Would you like to have a say? HARPS is seeking involvement from more growers to participate in the HARPS Technical Advisory Group workshops, to help refine and improve the elements within the HARPS scheme. Please register your interest at www.harpsonline.com.au.

More information

Please visit www.harpsonline.com.au for further information. If you have any questions about HARPS not covered in our Frequently Asked Questions section at www.harpsonline.com.au/faq/ please contact the HARPS Helpline on 1300 852 219 or email harps@harpsonline.com.au.

Click here to download this graphic as a PDF

 

This article appeared in Guacamole, 2 February 2018.